Down the
Rabbit Hole
in Pharma 2009

It’s a Wonderland of
relentless change

Change comes in NEW forms.

New Communication Principles
Openness
Are you engaging with transparency and
embracing the re-balance of control?

New Communication Principles
Openness
Dialogue
Are you listening and then responding or
simply shouting messages?

New Communication Principles
Openness
Dialogue
Collaboration
Are you inviting knowledge sharing and
idea exchange between stakeholders?

New Technologies
They’re tactics
Is your use of digital technologies based
on brand strategies and business goals?

New Technologies
They’re tactics
Relationship first
Are your digital tactics being developed
to enhance customer relationships?

New Technologies
They’re tactics
Relationship first
Preferences &
readiness
Are your digital tactics designed to deliver
on the expected customer experience?

New Teams & Resource Levels
Integration &
synchronization
What mechanism is in place to keep your
brand team aligned across disciplines?

New Teams & Resource Levels
Integration &
synchronization
Do more with less
─ both $ & people
Are you getting truly customized solutions
at value pricing from external partners?

It’s a race
against
time…
to navigate change and get the job done.

To whom do
you turn for
advice and
support?

“Think: Expertise,
Reputation, Team Fit”
Call today and let’s talk
about how I can help you
navigate change!
Donna Vetter
Communications Service Provider
1-480-225-2214
DVetter@att.net