Feeling like this
about
communications
planning in
today’s digital
world?

You’ve got to
go in so
protect
yourself.

But How?
Partner Selection
&
New Communication
Principles

partner
selection
Expertise
Reputation
Team fit

new
principles
Openness
Dialogue
Collaboration

FindingYour Way
also requires the right process…

Brand Voice
#1: The Audit
Consistency of voice
across disciplines?
Degree of 1-way vs.
2-way communication?
Ease for customers to
dialogue and provide
feedback?

Discovery
#2: The Research
Customer
communication wants
and preferences?
Expected experience?
Connectivity
characteristics and
digital readiness?

Creation
#3: The
Communications Plan
Clarify customer
relationship goals.
Establish hard objectives
based on new principles.
Re-balance channel mix.
Tactics ─ print & digital.

Igniting
#4: Implementation
Integration and
synchronization of
brand communications.
Listening & responding.
Continuous monitoring.

“I’m Ready to Partner
with YOU!
Give me a call and let’s
get started today”
Donna Vetter
Communications Service Provider
1-480-225-2214
DVetter@att.net