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DUO Company Overview 2013

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Take a look at this Company Overview to learn more about what DUO does, DUO's differentiators and the services offered. Find out about our team, DUO's mission, clients and some examples our work.

Take a look at this Company Overview to learn more about what DUO does, DUO's differentiators and the services offered. Find out about our team, DUO's mission, clients and some examples our work.


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  • 1. Matching business objectives with effective PR solutions
  • 2. THE DUO DIFFERENTIATORS• We position ourselves as the custodian of your brand – we are a Marketing ,PR & online agency (not just PR)• A rich understanding of how to translate technology value into business value• 8 years’ experience as an IT PR and Marketing specialist agency• We specialize in B2B IT solutions only• We are not in the business of swopping time for money – we have a results & value based business model.• IP retention is key at DUO and as such, we allocate you a strategist, writer and account manger (3 individuals)• A robust team of competent IT PR and Marketing professionals• Strength in reporting and return on investment• Award winning technology and business writers• Established relationships with IT, financial and business journalists
  • 3. OUR DIFFERENTIATORS CONTINUED• Rich and diverse experience with ICT companies - local and international from NASDAQ listed Amazon to JSE listed Vox Telecom• We understand and love the impact that technology has on businesses• No press release written by DUO has not been published• We take the entire marketing and PR headache away – no further suppliers required – all marketing solutions managed at one source• We take full accountability• Relationship and results-driven consultancy – people are what make our business the success that it is• Established in-house online division addressing PR integration for SEO, ranking, lead generation and brand elevation online• We know your market extensively having worked with Enterprise IT customers since our inception
  • 4. OUR SERVICES• Strategic marketing and communications consultation• Preparation & implementation of marketing plans• Media Training• Market research and analysis• Copywriting and media relations• Brand creation and management• Creation of advertisements, facilitation of bookings• Event management and corporate incentives• Marketing campaign management• Personal profiling• Online: reputation management, SEO, analytics• Website content creation & keywords for optimum traffic and ROI from PR
  • 5. DUO TEAM • Judith Middleton, CEO • Elzaan Rohde,, Account Director • Bianca Gardella, Account Manager • Estelle Nagel, Account Manager • Bronwen Mintoor, Account Executive • Emma Neville, Project Manager • Sheri Cumings, Office Admin Manager • Pam Sykes, Copywriter, web strategist & video guru • Carel Alberts, Copywriter (ex iweek editor) Further details of our teams competence and experience available on our website www.duomarketing.co.za
  • 6. OUR MISSIONTo be the complete marketingpartner, facilitating growth andenabling greatness for ICTCompanies by being the singlepoint of contact for harvestingbusiness value out of technology CLIENT SUPPLIERS ENABLERS
  • 7. HOW WE ENGAGE• Strategic Management Workshop • Full understanding of business objectives, operations, marketplace, solutions, USP, culture, customer base (current, prospect), etc.• PR and Marketing Plan • Agreed delivery, expectations • Budget, timelines • Execution of plan on retainer• Monthly Reports • Full overview of delivery to date, coverage received• Clippings Reports submitted daily and monthly• Quarterly Assessments • Alignment, marketing / business objectives• Annual Review
  • 8. OUR CLIENTS
  • 9. EXAMPLE OF MONTHLY DELIVERY• 2/3 Monthly PR or 24 annually ( we are flexible) • Press announcement, opinion piece, case study • Distribution of global mandatory PR• Feature opportunities presented• Media interviews scheduled• Profiling of senior management and executives• Source speaking / sponsorship opportunities• Consulting on marketing plans and strategic campaigns • Advertising, newsletter, events, etc.• Online requirements as per client needs to ensure visibility from PR• Daily media monitoring (Advertising Value Equivalents)• Detailed monthly report
  • 10. EXAMPLE OF COVERAGE: PRINT
  • 11. EXAMPLE OF COVERAGE: ONLINE
  • 12. EXAMPLE OF COVERAGE: PRINT CONTINUED
  • 13. EXAMPLE OF COVERAGE: PRINT CONTINUED
  • 14. EXAMPLE OF COVERAGE: ONLINE CONTINUED
  • 15. DUO Marketing is not just another agency but instead part of the Vox Orionfamily and the day-to-day operation of our business.  From day one (2005) DUOwas able to quickly grasp our industry, our company strategies and values, andhelp us evaluate and implement our promotions strategy in an effectivemanner.We have certainly gained excellent mileage in terms on PR and publicity andwould most definitely recommend this dynamic team to other corporates andprofessionals.  The team, with a particular mention of Mandy Graham, isreliable and give me the kick in the derrière that I need when I am not gettingback to them on time!  They’re a fabulous bunch to work with!Diana Prenner / Vox Orion
  • 16. We look forward to providing you with excellence. Expect nothing less

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