Digital Forum 2011 Partnership

PARTNERNSHIP PROPOSAL V INTERNATIONAL FORUM « DIGITAL BROADCASTING IN UKRAINE »

[ ABOUT FORUM ] International Forum « Digital Broadcasting in Ukraine » is the main ground of discussion for professionals interested in Digital switchover (DSO) in Ukraine. Forum is a start point to support and develop the DTT industry Every autumn its participants follow up with the results of the past year and discuss the challenges of the future, compare results and plans with the foreign practices.

[ FORUM 20 10 IN NUMBERS ] 130 PARTICIPANTS 15 SPEAKERS 10 COUNTRIES 40 MEDIA REPRESENTIVES MORE THAN 100 REFERENCES « From the time of the previous Forum the digital reform in Ukraine has being shaped a lot. The emergence of the monopolistic provider, announcement of absence of synchronous areas, and the planned tender in digital broadcasting are the issues of high interest. Unfortunately these questions aren’t raised publicly very often. So we are planning to discuss these issues on the Forum 2011 » . Executive director of IAB , Kateryna Myasnykova « As the year 2015 is becoming closer, the digital television is much more relevant issue not only for broadcasters but also for audience. One of the goals of Digital Broadcasting Forum 2011 is a discussion of informative campaign for the audience and providing set-top boxes for people. From the organizers’ point of view, we are glad that Digital Forum will take place during Kiev Media Week. It’s a unique opportunity to gather all the participants of TV market in one place and involve them in discussion of digital television ». Executive director of TIC , Kateryna Kotenko

[ FORUM AUDIENCE ]
Every year Digital Forum gathers :
senior and middle management of TV-companies
representatives of technical industrial manufacturers
officials
scientists
all interested in digital penetration
Every year Forum is visited by foreign specialists from the countries having accomplished this process or those ones being in any of the stages. Last year guests from France, Lithuania, Slovenia, Romania, Moldavia and Ukraine have visited Forum. In discussion participated representatives from National Television and Radio Broadcasting Council of Ukraine, National Committee of Communications Regulation of Ukraine , State Administration of Communications of Ukraine .

September 13, 2011
Ukraine , Kiev , Yaroslavov Val Street 22
Conference-hall, Radisson Blu Hotel
[ TIME AND PLACE ]

[ FORMAT OF THE FORUM ] Forum holds during one day Program of the Forum consists of 3 thematic sections 80% of each section will be discussions Speakers are Ukrainian and foreign experts

You may find your key audience during one day [ PACKAGE OF PARTNERSHIP ] General partner Strategic partner Partner Partner of lounge zone partner’s logo at Forum website * * * * partner’s mention and logo on the first and last pages in all Forum announcements and materials * * * partner’s logo on the banner of partnership * * * * banner in the Forum’s conference-hall * * * flag on participants’ desk table * * stand with partner’s handouts * * * banner in the lounge zone * * 1 free ticket * * * 2 free tickets *

[ PACKAGE OF PARTNERSHIP ] General partner Strategic partner Partner Partner of lounge zone announcements ( due to the frequency of publications ) (2) * (1) * amount of post-publications ( due to the frequency of publications ) (2) * (1) * advertisings inserts of Forum prior 3 weeks to the event * * * * Forum banner on the website of edition * * * * one correspondence /photographer (operator) at the event * * * * coverage of the topics about the subject of the Forum (interview with experts-participants) * * news about the event in mailing * * * presence in the section “Events” in case if it exists ( press-release (news) and post-release about the Forum at the edition’s website) * * * * doubling of all printed materials at the edition’s website * * * *

[ PACKAGE OF STRATEGIS PARTNERSHIP ] Obligations of Strategic Partner Strategic partner announcements ( due to the frequency of publications ) (1) * amount of post-publications ( due to the frequency of publications ) (1) * advertisings inserts of Forum prior 3 weeks to the event * Forum banner on the website of edition * one correspondence /photographer (operator) at the event * coverage of the topics about the subject of the Forum (interview with experts-participants) * news about the event in mailing * presence in the section “Events” in case if it exists ( press-release (news) and post-release about the Forum at the edition’s website) * doubling of all printed materials at the edition’s website * Obligations of Organizers Strategic partner partner’s logo at Forum website * partner’s mention and logo at the first and last pages in all Forum announcement sand materials * partner’s logo on thr banner of partnership * banner in the Forum’s conference-hall * flag on participants’ desk table * stand with partner’s handouts * 1 free ticket *

[ PACKAGE OF PARTNERSHIP ] Obligations of Partner Partner advertisings inserts of Forum prior 3 weeks to the event * Forum banner on the website of edition * one correspondence /photographer (operator) at the event * news about the event in mailing * presence in the section “Events” in case if it exists press-release (news) and post-release about the Forum at the edition’s website) * doubling of all printed materials at the edition’s website * Obligations of Organizers Partner partner’s logo at Forum website * partner’s mention and logo at the first and last pages in all Forum announcement sand materials * partner’s logo on the banner of partnership * banner in the Forum’s conference-hall * 1 free ticket *

[ ORGANIZERS ] Television Industry Committee (TIC) Industrial association establishes on August 27, 2002 with the goal to represent and protects the interests of television industry of Ukraine. TIC founders are eight players of the television market, such TV-channels as 1+1, Inter , ICTV , New Channel , STB , Tonis , media agencies as DMB & B / Starcom MediaVest Group ( now Publicis Groupe Media ), Provid / BBDO ( now « Media Direction ») and « Effect Integrated Media » ( Initiative media ). On April 2011 TIC unites 18 players of television industry. Independent Association of Broadcasters (IAB) It’s the largest industrial organization of nongovernmental TV and radio companies from all the Ukrainian regions. Association is registered on July 27, 2000 and it became all-Ukrainian from January 2001. In September 2001 IAB became В сентябре 2001 года НАМ стала associated member of NAB ( National Association of Broadcasters, USA ). Today IAB unites 137 powerful national networks and local broadcasters. IAB includes five departments, goal of them is realization of main tasks of Association : Centre of Legislative Initiatives, Legal Centre, Cnetre of Marketing Researches, Study Center, Press Centre. Центр маркетинговых исследований .

[ THANK YOU FOR YOUR ATTENTION ] On questions of partnership, please, contact Khrystyna Drogomyretska Email: [email_address] Mobile phone : +380 67 657 95 15

Digital Forum 2011 Partnership

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