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Social Media for IABC Chapters

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An overview of how IABC chapters can start to use social media tools. Presented by Karin Basaraba, IABC/BC, and Jennifer Lomas, IABC/Calgary, at Dare to Lead 2011 -- IABC Canadian Western Region's …

An overview of how IABC chapters can start to use social media tools. Presented by Karin Basaraba, IABC/BC, and Jennifer Lomas, IABC/Calgary, at Dare to Lead 2011 -- IABC Canadian Western Region's annual leadership conference.

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Transcript

  • 1. Social Media for Chapters
    Presented by:
    Karin Basaraba, Executive Administrator, IABC/BC
    Jennifer Lomas, Vice President, IABC/Calgary
  • 2. Who are we?
    Karin Basaraba
    AKA: @K_Bas
    AAKA: @icbc
    Formerly: @the_dining_diva
    More Formerly: @IABCBC
    Jennifer Lomas
    Representing: @IABCyyc
  • 3. Poll Time! How many…
    • …have a personal Facebook account?
    • 4. …have a personal LinkedIn account?
    • 5. …have a personal Twitter account?
    • 6. …use social media as part of their day job?
    • 7. …are using social media in their chapter?
  • IABC/BC’s Journey
    • It all started with a blog
    • 8. What’s a Facebook?
    • 9. People are all a Twitter
    • 10. Are we LinkedIn?
  • Let’s get strategic
    • Our goals:
    • 11. Be the source of communications-related news for IABC BC members
    • 12. Raise awareness and credibility of IABC BC as an association for professional communicators
    • 13. Our social media objectives:
    • 14. Increase the number of followers on the IABC BC Twitter account from 515 to 670 (30 per cent) 
    • 15. Drive 30 per cent of the traffic to iabc.bc.ca from Twitter
  • Let’s get strategic
    • Our social media objectives:
    • 16. Facilitate four new promotions via social media to encourage engagement with IABC/BC members and non-members
    • 17. Increase Twitter followers from 1400 to 1750 (25% increase) in order to increase our reach and influence
    • 18. Increase Facebook likes from 104 to 300 to reach members and potential members and educate them about IABC/BC and what we’re doing within our community
    • 19. Increase the number of LinkedIn group members from 150 to 250 to foster professional connections in our membership
    • 20. Create four new videos to be posted on the IABC/BC Youtube channel as a source of engaging content
  • So what did we do?
  • So what did we do?
  • So what did we do?
  • So what did we do?
    • Blog
    • 44. Is anybody out there?
    • 45. Tracked numbers
    • 46. No comments, no engagement
    • 47. Little writer interest
    • 48. Shut ‘er down
    • 49. Move to e-newsletter
  • Challenges
    • Facebook Likes
    • 50. What to do about LinkedIn?
    • 51. Managing Twitter expectations
    • 52. Maintaining YouTube presence
    • 53. Integration with traditional channels
  • Jennifer’s Lessons Learned
    • Know why your chapter wants to use social media
    • 54. Social media requires regular care and feeding
    • 55. Figure out what your chapter will communicate via social media
    • 56. Chapter leaders need to be engaged & play an active role
    • 57. Tell members – and keep reminding them 
  • Questions?