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Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
Lead Generation for Small Business
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Lead Generation for Small Business

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Slides from the HubSpot June webinar on lead generation for small business

Slides from the HubSpot June webinar on lead generation for small business

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  • us today. Can you tell them how we know that inbound marketing works?
  • Transcript

    • 1. Lead Generation for Small Business
      Dan Tyre & Heidi Carlson
      dtyre@hubspot.com
      hcarlson@hubspot.com
      Spring 2009, version 2.3
    • 2. Lead Generation Agenda
      • Introduction to HubSpot
      • 3. Traditional Marketing vs. Inbound Marketing
      • 4. What kind of web site do you have?
      • 5. Using Your website for lead generation
      • 6. Publishing content
      • 7. Q&A
      • 8. Special Offer
    • What’s HubSpot?
      Inbound marketing software for small biz
      1,500+ customers in 2 years
      90+ employees, lots of MIT grads
      Experts in lead generation via inbound marketing
      Based in Cambridge MA
    • 9. www.HubSpot.com/ROI
    • 10. Outbound Marketing
      800-555-1234
      Annoying
      Salesperson
    • 11. Inbound Marketing
    • 12.
    • 13. Inbound Marketing ROI
      Inbound marketing focused companies have a 61% lower cost per lead
      Active HubSpot customers get an average of 6 times more leads in 6 months
      www.HubSpot.com/ROI
    • 14. Why do you have
      a business website?
    • 15. BUY NOW
      Flickr: thegolzer
      Billboard in the Desert?
    • 16. Business websites
      are for
      lead generation.
    • 17. Which is better?
      • Website traffic has doubled
      • 18. Lead flow has doubled
      -- Noel Huelsenbeck, CEO, Vocio
    • 19. What do you want?
      Ugly & Crowded
      Beautiful & Empty
    • 20. Small Biz Websites Should
      Attract website visitors (blog & SEO)
      Convert visitors to leads (landing pages)
      Produce measurable ROI (leads & sales)
    • 21. Small Biz Websites Should
      Attract website visitors (blog & SEO)
      Convert visitors to leads (landing pages)
      Produce measurable ROI (leads & sales)
    • 22. Search Engines
      3,000 times per second
      • Publish more content
      • 23. Optimize your content
    • Content Drives Visitors
      Search engines like fresh content
      People like fresh content
      More content means more tickets in SEO lottery
    • 24. What to Publish?
      Blog
      Podcast
      Videos
      Photos
      Presentations
      eBooks
      News Releases
    • 25. SEO
      On-Page
      Off-Page
    • 26. 25% of SEO = On-Page
    • 75% of SEO = Off-Page
      • Recommendations from friends
      “I know HubSpot”
      “HubSpot is a marketing expert”
      You trust the person saying this
      • Links are online recommendations
      A link: www.HubSpot.com
      Anchor text: Internet Marketing
      Link is from a trusted website
    • 30. Blogging is SEO, and More
      • Blogging helps with SEO
      • 31. Blogging helps with Social News Sites
      • 32. Blogging helps with Social Networking Sites
      • 33. Blogging is Permission Centric
    • Small Biz Websites Should
      Attract website visitors (blog & SEO)
      Convert visitors to leads (landing pages)
      Produce measurable ROI (leads & sales)
    • 34. All Websites Should Have Landing Pages
      Target Market
      Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads).
      A cost becomes a benefit.
      Website Visitors
      Leads
      Opportunities
      Customers
    • 35. All Websites Should Have Landing Pages
      Limited navigation
      Clear and simple
      Form above the fold
    • 36. Landing Page Uses
      Call to action on website homepage
      Links in all email newsletters / emails
      Use for all pay-per-click ads
      Next step after tradeshows or events
    • 37. Small Biz Websites Should
      Attract website visitors (blog & SEO)
      Convert visitors to leads (landing pages)
      Produce measurable ROI (leads & sales)
    • 38. Does your website generate leads while you sleep?
    • 39. Metrics: Traffic, Leads and Customers
    • 40. Traffic, Leads and Customers
      Visitors from Blog
    • 41. Is Your Website Performing?
      Attract website visitors (blog & SEO)
      Convert visitors to leads (landing pages)
      Produce measurable ROI (leads & sales)
    • 42. HubSpot Group Demo Offer
    • 43. Thank You!
      Free Trial of HubSpot:
      www.HubSpot.com/Free-Trial
      Dan Tyre & Heidi Carlson

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