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About Dominic J. Sorresso <ul><li>Best Practices  - Broad experience in automotive, information technology, insurance, and...
Why Own a Business? <ul><li>Owning a Business should be about- </li></ul><ul><li>Money </li></ul><ul><li>Freedom </li></ul...
Keywords
USP <ul><li>Unique Selling Proposition (USP) </li></ul><ul><li>(Tell Us Yours) </li></ul>
The 4 P’s and USP  Product Price Promotion Place
How do I develop my  USP
USP & Guarantee (UG) <ul><li>Coach review  USP & Guarantee  slides with client. </li></ul><ul><li>Client invest in  Gueril...
USP & Guarantee (UG)  Educate Your Market on Your Unique Selling Proposition and Guarantee! Unique Selling Proposition and...
USP Worksheet
USP Testimonial System
 
Advertising Template
USP & Guarantee (UG)
USP & Guarantee (UG)  $14,400 in 1.5 months! Unique Selling Proposition and a Guarantee so that your ideal clients/custome...
A.I.D.A. Formula
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USP

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Developing your Unique Selling Proposition.

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Transcript of "USP"

  1. 2. About Dominic J. Sorresso <ul><li>Best Practices - Broad experience in automotive, information technology, insurance, and business process outsourcing segments. </li></ul><ul><li>Entrepreneurial Experience - Dominic has been responsible for launching new processes, products and distribution channels for various start-up enterprises. </li></ul><ul><li>Focus on Revenue and Profit - Throughout his professional career, grown revenue and profits through innovative sales and marketing initiatives. </li></ul><ul><li>Process Driven - Developed and implemented formal processes for sales, product management, and business development. </li></ul><ul><li>Education – graduate of General Motors Institute (now Kettering University) and received Master of Science in Marketing from Texas Tech University. </li></ul><ul><li>Family and Integrity - Proud husband of 32 years and father to two successful adults. </li></ul>
  2. 3. Why Own a Business? <ul><li>Owning a Business should be about- </li></ul><ul><li>Money </li></ul><ul><li>Freedom </li></ul><ul><li>Fun </li></ul>How many of you are having FUN ??!!
  3. 4. Keywords
  4. 5. USP <ul><li>Unique Selling Proposition (USP) </li></ul><ul><li>(Tell Us Yours) </li></ul>
  5. 6. The 4 P’s and USP Product Price Promotion Place
  6. 7. How do I develop my USP
  7. 8. USP & Guarantee (UG) <ul><li>Coach review USP & Guarantee slides with client. </li></ul><ul><li>Client invest in Guerilla Marketing 101 , by Jay Conrad Levinson, and complete the following lessons in preparation for creating their USP and Guarantee. </li></ul><ul><ul><ul><li>Benefits of Doing Business With You </li></ul></ul></ul><ul><ul><ul><li>Your Competitive Advantage </li></ul></ul></ul><ul><ul><ul><li>Your Target Market </li></ul></ul></ul><ul><ul><ul><li>Create a Theme Line </li></ul></ul></ul><ul><ul><ul><li>Meme </li></ul></ul></ul><ul><ul><ul><li>Ask Your Customers </li></ul></ul></ul><ul><ul><ul><li>Your Magazine Ad </li></ul></ul></ul><ul><ul><ul><li>What You Give For Free </li></ul></ul></ul><ul><ul><ul><li>Your Competitors </li></ul></ul></ul><ul><ul><ul><li>The Elevator Pitch </li></ul></ul></ul><ul><li>Client solicit testimonials from at least 5 clients using the USP Testimonial System . </li></ul><ul><li>Client develop draft of the USP and Guarantee using the USP Worksheet . Coach to critique. </li></ul><ul><li>Client create the marketing message that will serve as the foundation basis for all marketing, advertising, and sales collateral by completing the AIDA Advertising Template using the Headline Library . Coach to critique using the Marketing Piece Critique . </li></ul><ul><li>Templates: USP Worksheet, USP Testimonial System , AIDA Advertising Template, Headline Library, Marketing Piece Critique. </li></ul>Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest.
  8. 9. USP & Guarantee (UG) Educate Your Market on Your Unique Selling Proposition and Guarantee! Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest.
  9. 10. USP Worksheet
  10. 11. USP Testimonial System
  11. 13. Advertising Template
  12. 14. USP & Guarantee (UG)
  13. 15. USP & Guarantee (UG) $14,400 in 1.5 months! Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest.
  14. 16. A.I.D.A. Formula
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