social media strategy for real estate

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  • 1. Social Media Strategy for Real Estate Westfield North Building, 2730 University Blvd, Ste. 200, Wheaton, Maryland 20902 301-949-1771 (Phone) 301-949-5441 (Fax) www.pditraining.net Presents: By D. Scott Smith, CCIM 443.691.8153 www.expertcre.com [email_address]
  • 2. Class Room, DLLR, and MREC Rules!!!
    • You must sign in and out to get CE (show ID)
    • No eating, sleeping, or using electronics
    • You must be on time
    • Raise your hand to ask questions
    • Be polite
  • 3. Social Media Strategy for Real Estate
    • Overview:
    • “ In the beginning…..”
    • You, Your Company , Your Product=Your Brand
    • Social Media Survival Guide
    • Organically Grown Machines
    • SWOT Analysis
  • 4. Social Media Strategy for Real Estate #1. “In the Beginning………..
  • 5. Social Media Strategy for Real Estate
    • What is Social Media?
    • The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content ." 1 Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. 2
  • 6. Social Media Strategy for Real Estate History and Future of Social Media http://youtu.be/QzZyUaQvpdc
  • 7. Social Media Strategy for Real Estate
    • Main ingredients for a Strong Social Media Strategy
    • Customers As Co producers
    • Sticky Traffic
    • Content
    • Internet/website
    • Social Networking
    • Publish
    • Photo Sharing
    • Audio
    • Video
    • Micro Blogging
    • Live Cast
    • Virtual Worlds
    • Collaborative Gaming
    • “ spiders”
    • Aggregators
    • RSS
    • SEO
    • Email Campaigning
    • Smart Phones
    • IM
  • 8. Social Media Strategy for Real Estate Ok so how can I put this to use for my business and clients? Complete the pre-course evaluation provided in your handout.
  • 9. Social Media Strategy for Real Estate #2 You, Your Company, Your Product = Your Brand
  • 10. Social Media Strategy for Real Estate
    • At the Heart of Social Media For Commercial Real Estate is the Transaction
    • To get more transactions you must Exploit Your Niche
    • User Generated Content has more weight than advertising
    • Forum= New Human Resource Department
    • GET PEOPLE TALKING ABOUT YOU!!!
  • 11. Social Media Strategy for Real Estate
    • Don’t only repost others content
    • Don’t spam
    • Don’t be overly personal
    • Don’t be All about sales.
    • Remember Social Media is about “followers, friends, likes, shares, and circles”
    Some Social Don'ts
  • 12. Social Media Strategy for Real Estate Profiles = You Content= Your Product Friends / Circles/ Follower= Your Company Profile + Content+ Friends= Your Brand
  • 13. Social Media Strategy for Real Estate
    • Profiles = You
    • Gear profile like an online resume/bio
    • Remember to “dress” the part
    • People search profiles to see if they will do business with you. What will they see?
    • Balance business with personal
  • 14. Social Media Strategy for Real Estate
    • Content= Your Product
    • Don’t over polish but be professional
    • Make it reachable, crawlable, and sticky
    • Mix it up with photos, video, flyers, audio
    • Make it thought provoking
    • Create a reason to be noticed
    • Try something different
  • 15. Social Media Strategy for Real Estate
    • Friends / Circles/ Follower= Your Company
    • Get into similar interest groups
    • Make sure customers and coworkers know you are there
    • Use circles or list and set security features if need be
    • Make sure company contact info is also on your profiles
    • Be sure to tell about your company and others success to your base
    • Make sure message is congruent
  • 16. Social Media Strategy for Real Estate Profile + Content+ Friends= Your Brand
    • Gear profile like an online resume/bio
    • Remember to “dress” the part
    • Balance business with personal
    • Don’t over polish but be professional
    • Make it reachable, crawlable, and sticky
    • Mix it up with photos, video, flyers, audio
    • Make it thought provoking
    • Create a reason to be noticed
    • Try something different
    • Get into similar interest groups
    • Make sure customers and coworkers know you are there
    • Use circles or list and set security features if need be
    When a customer searches for you, what will they see?
  • 17. Social Media Strategy for Real Estate Activity: Write Down 30 websites in your Socialsphere by Category ( in handout)
  • 18. Social Media Strategy for Real Estate #3 Social Media Survival Guide
  • 19. Social Media Strategy for Real Estate
    • By Now you should be able to understand:
    • How to get people to know about you
    • The Different Tools Available to you
    • How to start using those tools
    • BUT IF NOT………………………………..
  • 20. Social Media Strategy for Real Estate
    • Choose your Weapons for your strategy
    • Facebook
    • G+
    • Blogg
    • Twitter
    • You Tube
    • All of these should point back to you Webpage
  • 21. Social Media Strategy for Real Estate
    • You can now start building your Social Media Platform with these 15 Main Tools to Choose from:
    • Publish
    • Gaming
    • Social Networking
    • Photo
    • Audio
    • Video
    • Microblogging
    • Livecasting
  • 22. Social Media Strategy for Real Estate
    • 15 Main Tools to Choose from:
    • Virtual Worlds
    • Productivity Applications
    • Aggregator
    • RSS
    • SEO
    • Mobile
    • Interpersonal
  • 23. Social Media Strategy for Real Estate Creating and implementing your social media platform Step 1. Get a Webpage or a content host Step 2. Create Social Networking Profiles Step 3. Determine which tools you are most comfortable with (blogging, video, radio, photos) Step 4. Become the Authority on a niche subject Step 5. Have a thought out design.
  • 24. Social Media Strategy for Real Estate
    • Get in groups of 3 or 4 and create your Social Media Platform and Social Media Plan Now.
    • EXAMPLE
            • http://www.slideshare.net/shannonlatta/social-media-action-plan-template
  • 25. Social Media Strategy for Real Estate Be prepared to answer these questions to the group:
    • How do you start a website?
    • What tools are you going to use to get people to your site?
    • What applications will you be using?
    • When will you be completing these actions on your calendar?
    • What will be your niche?
  • 26. Social Media Strategy for Real Estate Combine your Social Media Platform + Content + Social Media Plan = Social Media Strategy
  • 27. Social Media Strategy for Real Estate Here’s a KEY: The same tools you use for your social media strategy can be used for Your individual property SMS as well.
  • 28. Social Media Strategy for Real Estate #4. Organically Grown Machines
  • 29. Social Media Strategy for Real Estate Now that you have built your social media platform and you have a social media plan, how do you get the most out of it (deals, transactions, referrals, fees, etc.) Let’s put this plan to work!! There are several ways to maximize your social efforts, some cost money, others are free, all are valuable.
  • 30. Social Media Strategy for Real Estate
    • Database Collection
    • Google Ads
    • Pay as you go
    • Add Words and Tagging
    • Email Segmentation
    • Day Parting
    • SEO
    • Technorati
    • Pay per Click
    • Link Swap
    • Aggregators
    • Being the most “relevant”
    • KLOUT
    Automation is the function of the future!
  • 31. Social Media Strategy for Real Estate Tracking your progress can be easy if your using google analytics or other similar URL tracking services See which campaigns are working better than others and which time of day, which subject titles, etc. 1.54 Second Rule vs. 5 Second Rule
  • 32. Social Media Strategy for Real Estate
    • Other Ways to receive income NOW from your site besides your normal transaction sites.
    • E book
    • Ebay
    • Podcasting
    • Blog Radio
    • Webcam + Video Hosting
    • Google Ads
    • Selling Blog posts
    • Other original content
    Blog= Communicate= Trust = Buy
  • 33. Social Media Strategy for Real Estate #5 SWOT Analysis To Test Your SMS
  • 34. Social Media Strategy for Real Estate
    • Strengths and Weaknesses
    • What does your company do well?
    • What does it not do well?
    • In what ways does your company use technology to its advantage?
    • How familiar are your employees with technology?
  • 35. Social Media Strategy for Real Estate Strengths and Weaknesses 5. Do some employees currently use social media? 6. Are some employees using social media tools and applications for work? 7. How do you currently communicate with your employees? 8. Does your company encourage and facilitate collaboration among staff?
  • 36. Social Media Strategy for Real Estate Strengths and Weaknesses 9. What role does CE and training play inside your company? 10. Are mangers, owners, brokers, and other in your business effective trainers and teachers? 11. Would you call your company a fun place? 12. What constitutes entertainment at your company?
  • 37. Social Media Strategy for Real Estate Strengths and Weaknesses 13. Would you call your company creative? 14. Are there people or groups at your work who would be considered “very” creative? 15. Are you able to describe your business in the context of its content? 16. What is your expertise?
  • 38. Social Media Strategy for Real Estate Strengths and Weaknesses 17. How many social media tools were you familiar with before taking this class? 18. How many social media tools discussed do you currently use? 19. Are you using these for personal or business? 20. How valuable is having a good SMS to you and your business?
  • 39. Social Media Strategy for Commercial Real Estate
    • Opportunities and Threats
    • What do your customers value most about your company?
    • What do your cusomters value least about your company?
    • How familiar and agile are your customers with technology?
    • Do you have customers who already use social media?
  • 40. Social Media Strategy for Real Estate Opportunities and Threats 5. Do you have customers who use social media tools and applications for work? 6. In what ways do you currently communicate with your customers? 7. What lifestyle trends of factors are changing your customers? 8. Do you seek feedback from your customers?
  • 41. Social Media Strategy for Real Estate Opportunities and Threats 9. Do you collaborate with your customers? 10. What factors influence your customers decisions to do business with you? 11. Do your customers rely on your company to educate them about your industry? 12. How important do you believe it is to educate your customers?
  • 42. Social Media Strategy for Real Estate Opportunities and Threats 13. Complete this sentence: Our customers love us because…….. 14. Complete this sentence: Our customers dislike us because…… 15. Complete this sentence: Our customers like one of our competitors better because………… 16. What do your competitors do better than you?
  • 43. Social Media Strategy for Real Estate Opportunities and Threats 17. Do your customers rely upon your expertise to make business decisions? 18. Do you believe that your expertise is sufficient to meet their needs and are above industry standards? 19.How do you think your customers view your competition with respect to expertise levels? 20. Does any part of your business depend on the experience of your customers?
  • 44. Social Media Strategy for Real Estate
    • In conclusion:
    • Think about your SMS as it relates to your
    • SWOT analysis.
    • How can it improve?
    • When will you begin?
    • What’s Next?
    • Remember this:
    • http:// youtu.be/QzZyUaQvpdc
  • 45. Westfield North Building, 2730 University Blvd, Ste. 200, Wheaton, Maryland 20902 301-949-1771 (Phone) 301-949-5441 (Fax) www.pditraining.net We Thank You and hope to see you again! By D. Scott Smith, CCIM 443.691.8153 www.expertcre.com [email_address]