Social Medi (PPT1)

Slide 1: 1

Slide 2: OBJECTIVES • How to create Web-Based Video content that builds your brand and solidifies your relationships with your most important audiences • How a wide variety of organizations are using Web video to communicate online to both internal and external audiences • How to use the very latest, greatest tips and tactics to create compelling video that will set you apart from the competition

Slide 4: Video for Social Media & Beyond

Slide 5: Don’t think of video as something only to be searched for; it must be shared to become a social media tool.

Slide 6: HOW CAN YOU CREATE WEB- BASED VIDEO CONTENT THAT BUILDS YOUR BRAND AND SOLIDIFIES YOUR RELATIONSHIPS WITH YOUR MOST IMPORTANT AUDIENCES? 6

Slide 7: Social Media Thru History

Slide 8: Don’t discard something that worked for Dad. Add the new tools to increase value and impact.

Slide 9: Viewing Habits

Slide 10: Where we watch now

Slide 11: The Stats • 10.1 Billion online videos were viewed in February, 2008 (66% more than in February, 2007) [ComScore] • 57% of U.S. adults watch internet video; 46% of Internet users age 50-64 watch or download video; for those above 65, 39% watch online video [Pew Research, “Online Videos Go Mainstream”, July, 2007] • By 2011, more than 85% of the U.S. Internet users will view video [eMarketer Inc.]

Slide 12: The Power of Online Video • Last year sites with video averaged 3.53 videos viewed per visit (users watch much more than 1 video) • Sites averaged 6.62 videos per visitor per month (users come back and watch even more) • Average time spent per visit: 6.13 minutes

Slide 13: In order to create good web- based video content, you first have to be able to create good video, just like dad.

Slide 14: that was then… … this is now

Slide 15: Standard Definition Sony PD-170 $2500 - $2900 Panasonic AG-DVX100B $2200 - $2500 Canon GL2 $1800 - $2000 High Definition   Sony HVR-A1U $2200-2500 Canon XH-A1 $3200-$3400

Slide 16: Free Programs Windows Movie Maker iMovie Low Cost Programs Avid Xpress Pro Final Cut Express 4 ($495) ($199) Pro Quality Programs Final Cut Pro Avid Editing ($1,299) (Price Varies) Includes bundle Requirements for of software Each Avid system vary

Slide 17: Don’t skimp on audio.

Slide 18: Audio •two wireless lavs •wireless handheld mic •Wired mic

Slide 19: You need the equipment to work, but the success of your online video strategy will be determined more by the content & marketing than the technical aspects.

Slide 20: Assess Yourself Are you looking to utilize video in a specific initiative or do a complete overhaul of your communications program?

Slide 21: How ready are you? 10 Questions For Moving Forward in the Video Age 1. What are your in-house resources? 2. What are your assets? 3. Who are you trying to reach? 4. What conversation are you trying to start? 5. How will you be served?

Slide 22: How will you be served? • Public • Private [proprietary] • Both

Slide 23: TubeMogul allows you to upload video to multiple sites at once.

Slide 24: 10 Questions For Moving Forward in the Video Age (continued) 1. Do you have management support? 2. What kind of viewer feedback mechanism are you prepared to implement? 3. What’s the frequency? 4. Can you gain a competitive advantage or prevent yourself from being at a disadvantage? 5. Are you ready to be the Executive Producer of a Television Network?

Slide 25: If a complete communications overhaul using video is too much, you might want to focus on using video for specific initiatives.

Slide 26: HOW ARE A WIDE VARIETY OF ORGANIZATIONS USING WEB VIDEO TO COMMUNICATE ONLINE TO BOTH INTERNAL AND EXTERNAL AUDIENCES?

Slide 27: Brochure Campaign *Case study: ESRB

Slide 28: Contests *Case study: Dove

Slide 29: Desksides & Earning Media Case Study: Tata Communications

Slide 30: Desksides & Earning Media Case Study: Macy’s

Slide 31: Desksides & Earning Media Case Study: ACP

Slide 32: Promoting Web initiatives Case Study: Isaac Mizrahi

Slide 33: Global Communications Case Study: Herbal Life

Slide 34: Newsletter Case Study: Prudential

Slide 35: Blogging Case Study: Jenny Craig

Slide 36: Campaigns like these that have multiple elements that support each other maximize roi.

Slide 37: HOW DO YOU USE THE VERY LATEST, GREATEST TIPS AND TACTICS TO CREATE COMPELLING VIDEO THAT WILL SET YOU APART FROM THE COMPETITION?

Slide 38: 10 Tips For Telling an Effective Story in Web Video 1. Tell a story with a beginning, middle and end 2. Develop a consistent format 3. Right-size the production 4. Use “How-to’s” and demonstration videos 5. Audio, Audio, Audio! 6. If your story has a personality, make sure they have a personality 7. Provide calls to action to engage your audience 8. Feature Guests 9. Don’t Sell – Inform or Entertain 10. Have fun!

Slide 39: Tips from a pro – David Carr [just play video]

Slide 40: This is social media how do I promote sharing? • Traditional PR in old and new media • B-2-F Marketing • Social Media Motivators • Advertising • Syndication – sharing content on multiple sites

Slide 41: COMMENTING IS KEY: Comment on Appropriate Blogs and Sites and add links to your video.

Slide 42: All views are not created equal.

Slide 43: Measurement & Metrics

Slide 44: Be agnostic about where you post your video – place it everywhere.

Slide 45: •It's a new form that emphasizes authenticity over dazzling effects •It allows you as an organization to become the media •It's not a tool to be placed in its own communication silo but an integral component to building your brand and achieving communication objectives. by Douglas Simon CEO & President D S Simon Productions Inc. Phone: 1.800.DSSIMON or (212).736.2727 Email: dougs@dssimon.com