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VoIP Technology To Business Models 2
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VoIP Technology To Business Models 2

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Mobile VoIP Technology and Business models

Mobile VoIP Technology and Business models

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VoIP Technology To Business Models 2 VoIP Technology To Business Models 2 Presentation Transcript

  • Yossi Cohen DSP-IP
  •  
  • Voice Quality , Automatic NAT/FW traversal AEC, AGC, VAD, CODEC, GSM AMR, SIP, Jabber…. Making it all work on mobile
    • Most innovative VoIP services today are
    • a mix of the technologies described below
    • Secret ingredient?
      • Communication method bridging
      • Community/Sharing/Socializing
      • Quality
    Wireless Technologies Voice Processing Transport NAT/FW P2P Jabber /XMPP SIP/Simple Secret Ingredient
    • In mobile it just get more complicated
      • Device & OS fragmentation :Symbian, Windows Mobile, Brew, J2ME, iPhone, Blackberry….
      • Symbian:
        • UIQ or S60 or S80 or ...
      • Battery / Power issues
      • Processing power of a toaster in some devices
      • VoIP over WLAN has larger Jitter and Packet loss
    • Instead of going to the garage for three years to re-invent the wheel: buy, outsource and integrate
    • Component level
      • voice processing
      • SIP / Jabber + NAT/FW traversal
    • Complete solution
      • Complete soft-phone over whatever platform
    • Concentrate on
      • building user base
      • Making buzz
      • Product features
  • Old Business Models & Their problems
    • Equipment vendors – Sell VoIP Equipment
    • VoIP Service Provider – Sell VoIP Service
    • VoIP Termination & Billing
    • VoIP Reseller Platforms
    • … .
    • Equipment Vendors Examples
      • VocalTec, VCON
    • Problems
      • Diminishing margins on equipment
      • Copied easily
    • Mind Set
      • How to Improve our EQUIPMENT
      • Goals: Add the new codec, lower BOM costs
    • The right Mindset
      • How to make it a better SERVICE – take it to the internet (WebEX)
    • Example - Vonage
    • Revenues - VoIP subscription fees are:
      • None or Very low per minute rates/ low flat rate
    • Client Acquisition Costs - high
      • Vonage–150-200$ according to CEO interview
      • Offerings of “subscriber for sale” 200$ per head
    • Churn - high
      • No Differentiation: client on a 19.99 flat package will turn to a different vendor for 18.99
    • Examples
      • DeltaThree – VoIP Platform For MSN
      • Net2Phone – VoIP Platform for Yahoo!
    • Problems
      • No Real technology / Differentiation
      • Competition
      • Q: Who's Doing “VoIP Platform” for Yahoo! today?
  • PC Based VoIP Mobile / Roaming Solutions
    • A Leading VC is looking for the next VoIP Monster.
    • Must haves
      • Huge user base
      • Marketing & Branding
      • High Revenues/ low CAPEX/ LOW Churn
    • Advantages (we can buy or outsource that later)
      • Voice Processing Technology
      • VoIP Signaling technology
      • Innovation
      • VoIP Termination, Billing
      • Existing Store / Content Portal – Big Advantage
    • Create a Community
      • Socialization
      • Information sharing
    • Community Bonding/Gluing
      • Socialization and search tools
      • Stronger relations and interactions between community members
    • Bridging Communities
      • Creating mutual interest spaces
      • Bridging technological Gap
    Social VoIP Create Communities
    • Free Services
    • Goals
      • Group creation
      • Group Scaling
    • Identity
    • Connection
    • Basic communication
    • Presence
    • Premium Services
    • Goal
      • Revenues
    • Group border crossing communication
    • Presence – Mood
    • Personalization
    • Cross Group services
    • Cross technology services
      • VoIP<->PSTN
      • VoIP over Mobile
      • Free WLAN
    Bridging Bonding Community Technology oriented premium bridging services Community free services
  •  
    • Palore
      • Call and rate services like restaurants or plumbers
    • BitWine
      • Connection to experts
    • Kasamba
      • connect to expert, bought by LivePerson for 40M$ June 2007
  • Usually free calls between subscribers PC over current Portal VoIP networks Lower than standard rates for mobile calls. EQO - Widget for MySpace for Mobile Fring – Leading Israeli Mobile VoIP Company iSkoot – Deal with Skype Mobile
  •  
  • Portals & IM Companies Social Networks Device Vendors
  • Compare to Middleware Market
    • Microsoft
    • Google
    • AOL
    • Yahoo
    • New Entrant – Adobe !
    • QQ – The first and the largest social network with its own VoIP
    • Facebook is playing with IM & Presence, VoIP will probably follow
    • Nokia
      • Adding SIP to phones
      • Creating its own content & media portal / store
    • Apple
      • Total control of Device
      • Its own Store
    • Adobe
      • Flash Platform already supports VoIP (not good)
      • The new release 10
        • better voice quality
        • P2P Capabilities
      • Look at Pacifica
      • Dramatic changes in pricing
    • Microsoft
      • Will probably do something in Silverlight
    • Sun (in Java)
    • Presence – its more important than cost
      • Saves leaving messages
    • Automatic Call Prioritization
      • Forward to Voice Mail
      • DND
      • High priority calls only
    • [email_address]
    • 09-8850956
    • Wideband codecs (8KHz VoIP)
      • GSM AMR WB – G722.1
      • iSAC 10-30KB
      • iPCM-WB – 80KB
      • Siren 7 – Polycom
    • UltraWideband Codecs (14KHz Voice)
      • Siren 14 – Polycom
    • Other open source codecs
      • Speex – Part of XIPH Project
    • SIP – Session Initiation Protocol
      • Used to initiate and control VoIP calls
      • Check security and P2P extensions
      • Open source implementations
        • SIPFoundry
    • Approved standard by the IETF with a
    • vibrant community extending the standard
    • XML-based protocol
    • <message from=‘yossi@dsp-ip.com’
    • to=‘a@x.com’>
    • <body>XMPP is easy!</body>
    • </message>
    • Numerous interoperable clients
    • Active Open Source and commercial ecosystem
    • Used by Google
    • Jingle
    • – Defines way for XMPP clients to exchange rich media.
    • – Audio is furthest along, but also work in progress for Video.
      • app sharing, etc.
      • Audio already in use by Google Talk .
    • – Makes it easy to work with SIP.
    • HTTP Binding
    • – XMPP over HTTP
      • – embed messaging and presence into any web page
      • with Javascript and Ajax.
    • – Possible Jingle integration for rich media in web pages? Perhaps using Flash ?
    • Personal Event PubSub (PEP)
    • – Share rich presence data like geo-location.
    • – Model to decide who to send what presence data to
    • - Connection to “Twitter”-like services
    • RTP – a simple real-time transport protocol
      • SRTP – Secure variant (exists in open source)
      • cRTP – Compressed headers version of RTP
    • NAT and Firewall traversal are key components in most VoIP applications
      • Several NAT traversal protocols exists:
        • STUN – scalable partial solution
        • TURN – less scalable complete solution
        • ICE – uses STUN or Turn
      • Several techniques for Firewall traversal
        • Usage of TCP/IP lowers voice quality
    • VoIP Quality – Skype example
      • Today “Skype better quality” is not an advantage but
      • a standard for VoIP applications
      • VoIP over WLAN
      • First Applications of VoIP over cellular, FMC
    • Video - PC
      • Skype as a pioneer again : VP7 video codec, not that important
      • NGN video IM - ooVoo
    • Avatars
      • Connection to CyWorld , SecondLife , social communities
      • Look at COMBots !!