VoIP Technology To Business Models 2


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Mobile VoIP Technology and Business models

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VoIP Technology To Business Models 2

  1. 1. Yossi Cohen DSP-IP
  2. 3. Voice Quality , Automatic NAT/FW traversal AEC, AGC, VAD, CODEC, GSM AMR, SIP, Jabber…. Making it all work on mobile
  3. 4. <ul><li>Most innovative VoIP services today are </li></ul><ul><li>a mix of the technologies described below </li></ul><ul><li>Secret ingredient? </li></ul><ul><ul><li>Communication method bridging </li></ul></ul><ul><ul><li>Community/Sharing/Socializing </li></ul></ul><ul><ul><li>Quality </li></ul></ul>Wireless Technologies Voice Processing Transport NAT/FW P2P Jabber /XMPP SIP/Simple Secret Ingredient
  4. 5. <ul><li>In mobile it just get more complicated </li></ul><ul><ul><li>Device & OS fragmentation :Symbian, Windows Mobile, Brew, J2ME, iPhone, Blackberry…. </li></ul></ul><ul><ul><li>Symbian: </li></ul></ul><ul><ul><ul><li>UIQ or S60 or S80 or ... </li></ul></ul></ul><ul><ul><li>Battery / Power issues </li></ul></ul><ul><ul><li>Processing power of a toaster in some devices </li></ul></ul><ul><ul><li>VoIP over WLAN has larger Jitter and Packet loss </li></ul></ul>
  5. 6. <ul><li>Instead of going to the garage for three years to re-invent the wheel: buy, outsource and integrate </li></ul><ul><li>Component level </li></ul><ul><ul><li>voice processing </li></ul></ul><ul><ul><li>SIP / Jabber + NAT/FW traversal </li></ul></ul><ul><li>Complete solution </li></ul><ul><ul><li>Complete soft-phone over whatever platform </li></ul></ul><ul><li>Concentrate on </li></ul><ul><ul><li>building user base </li></ul></ul><ul><ul><li>Making buzz </li></ul></ul><ul><ul><li>Product features </li></ul></ul>
  6. 7. Old Business Models & Their problems
  7. 8. <ul><li>Equipment vendors – Sell VoIP Equipment </li></ul><ul><li>VoIP Service Provider – Sell VoIP Service </li></ul><ul><li>VoIP Termination & Billing </li></ul><ul><li>VoIP Reseller Platforms </li></ul><ul><li>… . </li></ul>
  8. 9. <ul><li>Equipment Vendors Examples </li></ul><ul><ul><li>VocalTec, VCON </li></ul></ul><ul><li>Problems </li></ul><ul><ul><li>Diminishing margins on equipment </li></ul></ul><ul><ul><li>Copied easily </li></ul></ul><ul><li>Mind Set </li></ul><ul><ul><li>How to Improve our EQUIPMENT </li></ul></ul><ul><ul><li>Goals: Add the new codec, lower BOM costs </li></ul></ul><ul><li>The right Mindset </li></ul><ul><ul><li>How to make it a better SERVICE – take it to the internet (WebEX) </li></ul></ul>
  9. 10. <ul><li>Example - Vonage </li></ul><ul><li>Revenues - VoIP subscription fees are: </li></ul><ul><ul><li>None or Very low per minute rates/ low flat rate </li></ul></ul><ul><li>Client Acquisition Costs - high </li></ul><ul><ul><li>Vonage–150-200$ according to CEO interview </li></ul></ul><ul><ul><li>Offerings of “subscriber for sale” 200$ per head </li></ul></ul><ul><li>Churn - high </li></ul><ul><ul><li>No Differentiation: client on a 19.99 flat package will turn to a different vendor for 18.99 </li></ul></ul>
  10. 11. <ul><li>Examples </li></ul><ul><ul><li>DeltaThree – VoIP Platform For MSN </li></ul></ul><ul><ul><li>Net2Phone – VoIP Platform for Yahoo! </li></ul></ul><ul><li>Problems </li></ul><ul><ul><li>No Real technology / Differentiation </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Q: Who's Doing “VoIP Platform” for Yahoo! today? </li></ul></ul>
  11. 12. PC Based VoIP Mobile / Roaming Solutions
  12. 13. <ul><li>A Leading VC is looking for the next VoIP Monster. </li></ul><ul><li>Must haves </li></ul><ul><ul><li>Huge user base </li></ul></ul><ul><ul><li>Marketing & Branding </li></ul></ul><ul><ul><li>High Revenues/ low CAPEX/ LOW Churn </li></ul></ul><ul><li>Advantages (we can buy or outsource that later) </li></ul><ul><ul><li>Voice Processing Technology </li></ul></ul><ul><ul><li>VoIP Signaling technology </li></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>VoIP Termination, Billing </li></ul></ul><ul><ul><li>Existing Store / Content Portal – Big Advantage </li></ul></ul>
  13. 14. <ul><li>Create a Community </li></ul><ul><ul><li>Socialization </li></ul></ul><ul><ul><li>Information sharing </li></ul></ul><ul><li>Community Bonding/Gluing </li></ul><ul><ul><li>Socialization and search tools </li></ul></ul><ul><ul><li>Stronger relations and interactions between community members </li></ul></ul><ul><li>Bridging Communities </li></ul><ul><ul><li>Creating mutual interest spaces </li></ul></ul><ul><ul><li>Bridging technological Gap </li></ul></ul>Social VoIP Create Communities
  14. 15. <ul><li>Free Services </li></ul><ul><li>Goals </li></ul><ul><ul><li>Group creation </li></ul></ul><ul><ul><li>Group Scaling </li></ul></ul><ul><li>Identity </li></ul><ul><li>Connection </li></ul><ul><li>Basic communication </li></ul><ul><li>Presence </li></ul><ul><li>Premium Services </li></ul><ul><li>Goal </li></ul><ul><ul><li>Revenues </li></ul></ul><ul><li>Group border crossing communication </li></ul><ul><li>Presence – Mood </li></ul><ul><li>Personalization </li></ul><ul><li>Cross Group services </li></ul><ul><li>Cross technology services </li></ul><ul><ul><li>VoIP<->PSTN </li></ul></ul><ul><ul><li>VoIP over Mobile </li></ul></ul><ul><ul><li>Free WLAN </li></ul></ul>Bridging Bonding Community Technology oriented premium bridging services Community free services
  15. 17. <ul><li>Palore </li></ul><ul><ul><li>Call and rate services like restaurants or plumbers </li></ul></ul><ul><li>BitWine </li></ul><ul><ul><li>Connection to experts </li></ul></ul><ul><li>Kasamba </li></ul><ul><ul><li>connect to expert, bought by LivePerson for 40M$ June 2007 </li></ul></ul>
  16. 18. Usually free calls between subscribers PC over current Portal VoIP networks Lower than standard rates for mobile calls. EQO - Widget for MySpace for Mobile Fring – Leading Israeli Mobile VoIP Company iSkoot – Deal with Skype Mobile
  17. 20. Portals & IM Companies Social Networks Device Vendors
  18. 21. Compare to Middleware Market
  19. 22. <ul><li>Microsoft </li></ul><ul><li>Google </li></ul><ul><li>AOL </li></ul><ul><li>Yahoo </li></ul><ul><li>New Entrant – Adobe ! </li></ul>
  20. 23. <ul><li>QQ – The first and the largest social network with its own VoIP </li></ul><ul><li>Facebook is playing with IM & Presence, VoIP will probably follow </li></ul>
  21. 24. <ul><li>Nokia </li></ul><ul><ul><li>Adding SIP to phones </li></ul></ul><ul><ul><li>Creating its own content & media portal / store </li></ul></ul><ul><li>Apple </li></ul><ul><ul><li>Total control of Device </li></ul></ul><ul><ul><li>Its own Store </li></ul></ul>
  22. 25. <ul><li>Adobe </li></ul><ul><ul><li>Flash Platform already supports VoIP (not good) </li></ul></ul><ul><ul><li>The new release 10 </li></ul></ul><ul><ul><ul><li>better voice quality </li></ul></ul></ul><ul><ul><ul><li>P2P Capabilities </li></ul></ul></ul><ul><ul><li>Look at Pacifica </li></ul></ul><ul><ul><li>Dramatic changes in pricing </li></ul></ul><ul><li>Microsoft </li></ul><ul><ul><li>Will probably do something in Silverlight </li></ul></ul><ul><li>Sun (in Java) </li></ul>
  23. 26. <ul><li>Presence – its more important than cost </li></ul><ul><ul><li>Saves leaving messages </li></ul></ul><ul><li>Automatic Call Prioritization </li></ul><ul><ul><li>Forward to Voice Mail </li></ul></ul><ul><ul><li>DND </li></ul></ul><ul><ul><li>High priority calls only </li></ul></ul>
  24. 27. <ul><li>[email_address] </li></ul><ul><li>09-8850956 </li></ul>
  25. 28. <ul><li>Wideband codecs (8KHz VoIP) </li></ul><ul><ul><li>GSM AMR WB – G722.1 </li></ul></ul><ul><ul><li>iSAC 10-30KB </li></ul></ul><ul><ul><li>iPCM-WB – 80KB </li></ul></ul><ul><ul><li>Siren 7 – Polycom </li></ul></ul><ul><li>UltraWideband Codecs (14KHz Voice) </li></ul><ul><ul><li>Siren 14 – Polycom </li></ul></ul><ul><li>Other open source codecs </li></ul><ul><ul><li>Speex – Part of XIPH Project </li></ul></ul>
  26. 29. <ul><li>SIP – Session Initiation Protocol </li></ul><ul><ul><li>Used to initiate and control VoIP calls </li></ul></ul><ul><ul><li>Check security and P2P extensions </li></ul></ul><ul><ul><li>Open source implementations </li></ul></ul><ul><ul><ul><li>SIPFoundry </li></ul></ul></ul>
  27. 30. <ul><li>Approved standard by the IETF with a </li></ul><ul><li>vibrant community extending the standard </li></ul><ul><li>XML-based protocol </li></ul><ul><li><message from=‘yossi@dsp-ip.com’ </li></ul><ul><li>to=‘a@x.com’> </li></ul><ul><li><body>XMPP is easy!</body> </li></ul><ul><li></message> </li></ul><ul><li>Numerous interoperable clients </li></ul><ul><li>Active Open Source and commercial ecosystem </li></ul><ul><li>Used by Google </li></ul>
  28. 31. <ul><li>Jingle </li></ul><ul><li>– Defines way for XMPP clients to exchange rich media. </li></ul><ul><li>– Audio is furthest along, but also work in progress for Video. </li></ul><ul><ul><li>app sharing, etc. </li></ul></ul><ul><ul><li>Audio already in use by Google Talk . </li></ul></ul><ul><li>– Makes it easy to work with SIP. </li></ul><ul><li>HTTP Binding </li></ul><ul><li>– XMPP over HTTP </li></ul><ul><ul><li>– embed messaging and presence into any web page </li></ul></ul><ul><ul><li>with Javascript and Ajax. </li></ul></ul><ul><li>– Possible Jingle integration for rich media in web pages? Perhaps using Flash ? </li></ul><ul><li>Personal Event PubSub (PEP) </li></ul><ul><li>– Share rich presence data like geo-location. </li></ul><ul><li>– Model to decide who to send what presence data to </li></ul><ul><li>- Connection to “Twitter”-like services </li></ul>
  29. 32. <ul><li>RTP – a simple real-time transport protocol </li></ul><ul><ul><li>SRTP – Secure variant (exists in open source) </li></ul></ul><ul><ul><li>cRTP – Compressed headers version of RTP </li></ul></ul><ul><li>NAT and Firewall traversal are key components in most VoIP applications </li></ul><ul><ul><li>Several NAT traversal protocols exists: </li></ul></ul><ul><ul><ul><li>STUN – scalable partial solution </li></ul></ul></ul><ul><ul><ul><li>TURN – less scalable complete solution </li></ul></ul></ul><ul><ul><ul><li>ICE – uses STUN or Turn </li></ul></ul></ul><ul><ul><li>Several techniques for Firewall traversal </li></ul></ul><ul><ul><ul><li>Usage of TCP/IP lowers voice quality </li></ul></ul></ul>
  30. 33. <ul><li>VoIP Quality – Skype example </li></ul><ul><ul><li>Today “Skype better quality” is not an advantage but </li></ul></ul><ul><ul><li>a standard for VoIP applications </li></ul></ul><ul><ul><li>VoIP over WLAN </li></ul></ul><ul><ul><li>First Applications of VoIP over cellular, FMC </li></ul></ul><ul><li>Video - PC </li></ul><ul><ul><li>Skype as a pioneer again : VP7 video codec, not that important </li></ul></ul><ul><ul><li>NGN video IM - ooVoo </li></ul></ul><ul><li>Avatars </li></ul><ul><ul><li>Connection to CyWorld , SecondLife , social communities </li></ul></ul><ul><ul><li>Look at COMBots !! </li></ul></ul>