Telco 2.0

Slide 2: • Service delivery Chain • Telco Service Models • Telco 2.0 service samples • Communication trends discussion (if well have time) Fast-Forward your development

Slide 4: Equipment Vendor Fast-Forward your development

Slide 5: Equipment Telco Vendor Service Consumer Provider Fast-Forward your development

Slide 6: • Microsoft ▫ Live – Enterprise • Google ▫ Android (Mobile) ▫ GTalk VoIP ▫ Frequency acquisition (Mobile/WiMAX) • Adobe ▫ Rich Web VoIP ▫ VoIP + Applications • Skype ▫ Personal VoIP Fast-Forward your development

Slide 7: Consumer Service Provider Equipment Vendor Telco Fast-Forward your development

Slide 8: • Telcos are becoming dumb pipes for service providers Consumer Telco Fast-Forward your development

Slide 9: Telco 1.0 Telco 1.5 Telco 2.0

Slide 10: • Mass Market • “Regular” business model ▫ Per Minute, Flat rate • Applications ▫ Voice ▫ SMS • Technologies ▫ IN (Intelligent Networks) ▫ SS7 Fast-Forward your development

Slide 11: • Last Decade • Applications ▫ Content ▫ Value Added Services • Technologies ▫ JAIN (JAVA API for Telecom Networks) ▫ Parlay • Business Model ▫ Walled Garden (content) ▫ Closed Systems Fast-Forward your development

Slide 12: Popularity Neglected? ?????? Services Fast-Forward your development

Slide 13: Fast-Forward your development

Slide 14: • Should provide access to web 2.0 content ▫ Blogs ▫ Video UGC (Youtube, Metacafe) ▫ Advertisement based services ▫ Connection to social networks • Telco Mesh-ups = Blended Services Fast-Forward your development

Slide 15: Popularity Telco 2.0 Services Fast-Forward your development

Slide 16: • Market ▫ Many niche markets • Services ▫ Personally defined services • Business model ▫ Open garden ▫ Connection to 3rd party ▫ User personalization of service • Technologies ▫ Telco web services Fast-Forward your development

Slide 17: • Service creation time • Service creation cost • Connection to 3rd parties • Connection to web (social networks) Fast-Forward your development

Slide 18: • Parlay-X ▫ Enables connection and control of Telco Servers and switches via web service • Traditional software development of service ▫ Parlay X Web Service implementation ▫ Parlay/OSA or other technology towards network • Exposure of service through SOA interface ▫ Most typically a Web Service interface ▫ Over HTTP or other bus transport • May use other services on bus ▫ e.g. Service may use OSS service Fast-Forward your development

Slide 19: Applications Portals Bus User Portal NGOSS Web Parlay X Web Other Service Web Services Service Services Interfaces Content Parlay OSS/BSS Management Gateway Network Network Element Element Fast-Forward your development

Slide 21: Fast-Forward your development

Slide 22: Fast-Forward your development

Slide 23: Fast-Forward your development

Slide 24: Fast-Forward your development

Slide 25: Fast-Forward your development

Slide 26: Telco 1.0 Telco 1.5 Telco 2.0

Slide 27: • Call to Expert • VoIP advertisement • VoIM • Presence Fast-Forward your development

Slide 28: Projects Management: HR & Recruitment Services: Michal Porat Maya Rafalovitz michal@dsp-ip.com maya@dsp-ip.com 09-8651933, 054-2383689 09-8850956, 054-5679870 Technology Management Services : Yossi Cohen yossi@dsp-ip.com 09-8850956, 054-5313092 www.dsp-ip.com Giborey Israel 20, POB 8323, Netanya Office Phone: 09-8850956, Fax: 050- 8962910 Fast-Forward your development

Slide 29: Thank You