Portals VoIP Wars
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Portals VoIP Wars

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Descripe the position of each of the main portals on Social network and VoIP services as well as interfaces of the different VoIP client

Descripe the position of each of the main portals on Social network and VoIP services as well as interfaces of the different VoIP client

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  • 1. Portal’s VoIP Wars Massive Client application Development
  • 2. VoIM Agenda
    • What is VoIM
      • IM
      • VoIM Today
      • Effect on Telecom Market
    • VoIM Design
      • Voice processing
      • Signaling – SIP, Jabber
    • Future Trends
      • Avatars
      • Video
      • SMS
      • Business services
  • 3. What is VoIM Portal VoIP Wars
  • 4. VoIM starts with IM
    • Single Client IM
      • IRC, ICQ
      • AOL AIM
      • MSN Messenger
      • Yahoo! Messenger
      • Jabber
    • Multi Client IM
      • Trillian
      • Gaim
      • Meebo
  • 5. VoIP Clients today Yack!
  • 6. VoIM Leaders
    • Skype (eBay (
    • Google (Talk)
    • MSN (Messenger, Communicator)
    • AOL
    • Yahoo!
  • 7. What are they doing?
    • Offering PC based VoIP services
      • Free between network members
      • Some: low cost PC-to-PSTN/Mobile
    • Common voice processing module
    • Starting to offer non PC based VoIP
      • Skype WiFi-Phones
      • Skype Dual-mode mobile phones
  • 8. eBay/Skype
    • Most innovative – Chasm Crosser
    • Proprietary signaling and voice codecs
    • Most business oriented. Great Synergy with:
      • eBay
        • Multicast conferences added on Skype 2.5
        • Free calls between client and seller on eBay
      • PayPal
        • Payment, Pre-paid service
    • eBay signed a deal with Google for advertisement and calls
  • 9. MSN Messenger
    • Very large subscriber base (2 x Skype)
    • Protocols use SIP + Proprietary protocols
    • Open Source
      • MSNDot - Implementation by reverse engineering of protocols
      • Not complete
  • 10. Why Portal VoIP threaten Telcos?
    • Low physical/fiscal barrier for entry
      • Low infrastructure cost
      • Global reach
      • Viral distribution
    • Huge subscriber base 100M (Skype)-300M (MSN)
      • Skype subscribers equal the numbers of subscribers in half of Europe
    • Diversified ways to generate revenue
      • Not limited to VoIP like telcos:
        • Avatars
        • SMS
  • 11. Portal VoIP & Long distance market Source: 22%
  • 12. VoIM Structure Portal VoIP Wars
  • 13. Technology of VoIP solutions Wireless Technologies Voice Processing Transport NAT/FW P2P Jabber /XMPP SIP/Simple Secret Ingredient
    • Most innovative VoIP services today are a mix of the technologies described below
    • Secret ingredient?
      • Communication method bridging
      • Community/Sharing/Socializing
      • Quality
  • 14. Voice Processing
    • The required voice processing modules for a VoIP applications includes:
      • AEC (AES) – Acoustic Echo Concealment
      • Dynamic Jitter Buffer – has major effect on quality
      • Connection to sound card / microphone
      • DTMF
      • VAD, Mixer, AGC, NC (NS)
      • Voice quality monitoring
      • CODECs – G711, G729, G723.1, iLBC, GSM AMR (in mobile related applications)
  • 15. Voice codecs
    • Wideband codecs (8KHz VoIP)
      • GSM AMR WB – G722.1
      • iSAC 10-30KB
      • iPCM-WB – 80KB
      • Siren 7 – Polycom
    • UltraWideband Codecs (14KHz Voice)
      • Siren 14 – Polycom
    • Other open source codecs
      • Speex – Part of XIPH Project
  • 16. Signaling - SIP
    • SIP – Session Initiation Protocol
      • Used to initiate and control VoIP calls
      • Check security and P2P extensions
      • Open source implementations
        • SIPFoundry
  • 17. Signaling - XMPP
    • Approved standard by the IETF with a vibrant community extending the standard
    • XML-based protocol
    • <message from=‘yossi@dsp-ip.com’
    • to=‘a@x.com’>
    • <body>XMPP is easy!</body>
    • </message>
    • Numerous interoperable clients
    • Active Open Source and commercial ecosystem
    • Used by Google
  • 18. XMPP+
    • Jingle
    • – Defines way for XMPP clients to exchange rich media.
    • – Audio is furthest along, but also work in progress for Video.
      • app sharing, etc.
      • Audio already in use by Google Talk .
    • – Makes it easy to work with SIP.
    • HTTP Binding
    • – XMPP over HTTP
      • – embed messaging and presence into any web page
      • with Javascript and Ajax.
    • – Possible Jingle integration for rich media in web pages? Perhaps using Flash ?
    • Personal Event PubSub (PEP)
    • – Share rich presence data like geo-location.
    • – Model to decide who to send what presence data to
    • - Connection to “Twitter”-like services
  • 19. Transport
    • RTP – a simple real-time transport protocol
      • SRTP – Secure variant (exists in open source)
      • cRTP – Compressed headers version of RTP
    • NAT and Firewall traversal are key components in most VoIP applications
      • Several NAT traversal protocols exists:
        • STUN – scalable partial solution
        • TURN – less scalable complete solution
        • ICE – uses STUN or Turn
      • Several techniques for Firewall traversal
        • Usage of TCP/IP lowers voice quality
  • 20. “ Secret Ingredient”
    • VoIP Quality – Skype example
      • Today “Skype better quality” is not an advantage but a standard for VoIP applications
      • VoIP over WLAN
      • First Applications of VoIP over cellular, FMC
    • Video - PC
      • Skype as a pioneer again : VP7 video codec, not that important
      • NGN video IM - ooVoo
    • Avatars
      • Connection to CyWorld , SecondLife , social communities
      • Look at COMBots !!
  • 21. Skype
    • Two basic API parts:
      • Skype phone API – connection of devices such as USB Phones
      • Skype access API – Provide external applications with an API to control Skype:
        • Create call
        • Terminate call
    • API
      • C++
      • Skype4COM - COM API
        • VB
        • Delphi
  • 22. Google - LibJingle
    • Signaling
      • Call Initiation
      • Call Termination
      • Instant Message
    • Presence
      • On-line
      • Away
    • Basic Audio coding (PCM)
    • Advantages
      • Large user base / community
      • No need for “registration”
      • Connection to other application
      • Open Interfaces (JABBER)
  • 23. The Software Architecture of VoiceEngine Lite
  • 24. Service Creation in 2 slides Portal VoIP Wars
  • 25. Community oriented VoIP
    • Create a Community
      • Socialization
      • Information sharing
    • Community Bonding/Gluing
      • Socialization and search tools
      • Stronger relations and interactions between community members
    • Bridging Communities
      • Creating mutual interest spaces
      • Bridging technological Gap
    Social VoIP Create Communities
  • 26. Community Strategy Bridging Bonding Community
    • Free Services
    • Goals
      • Group creation
      • Group Scaling
    • Identity
    • Connection
    • Basic communication
    • Presence
    • Premium Services
    • Goal
      • Revenues
    • Group border crossing communication
    • Presence – Mood
    • Personalization
    • Cross Group services
    • Cross technology services
      • VoIP<->PSTN
      • VoIP over Mobile
      • Free WLAN
    Technology oriented premium bridging services Community free services
  • 27. Premium Services
    • VoIP-to-PSTN (X-Out)
    • PSTN-to-VoIP (X-In)
    • SMS
    • VoIP to Mobile
    • Personalization
    • Web buttons
    • Business service
      • Conferences
      • One Bill …
  • 28. Future Trends Portal VoIP Wars
  • 29. Portal VoIP Future Trends
    • Transport and Quality problems are solved
    • Next:
      • Personalization
      • Socialization
      • Business service
      • Mashability
    Personalization & Avatars Socialization Business Video Mobile
    • Flash VoIP
    • Improved GUI
    • Video
  • 30. Personalization – Skype Avatars
    • Offers Klonies with Comverse
    WeeMee Avatars Content Billing by QPass (Bought by Amdocs 250M$) Look at COMBOTS for NGN VoIP Avatars
  • 31. VoIP to Mobile - calls
    • Usually free calls between subscribers PC
    • Lower than standard prices for calling mobile. Examples:
      • EQO - Widget for MySpace for Mobile
      • Fring
      • iSkoot – Deal with Skype Mobile
      • Jajah Mobile
  • 32. VoIP to Mobile - 2
    • Beside phone calls, VoIP portal clients and 3 rd party applications enables sending:
      • SMS
      • MMS
      • Personalized image and video greetings
        • YoMeGo
        • Identity solutions for mobile blogers and communities
  • 33. Messaging Convergence
    • Cerulean Studios Trillian Connects to leading IM services:
      • MSN
      • ICQ
      • Yahoo
    • VoIM convergence
      • Farsight
  • 34. Next– Video & Communities
    • User content VoD (+VoIP?)
    Source: MSN SoapBox
  • 35. Business Services
    • Multiple users – One Invoice
    • Conference calls
    • 1-800 call me buttons in web site
    • Connection to organizational switch – Asterisk* - example
    • Organization contact book
    • Answering machine and call recording
    • VoIP to Mobile
  • 36. Extras (Social VoIP) Portal VoIP Wars
  • 37. Social Networks overview
    • Largest most profitable social network – holds ~80% market share
    • 7.6% market share
    • Pioneer social network site has very small market share
    • Social site bought by Google
    • Business oriented social networking sites
  • 38. “ Social Networks” are HOT !!!
    • According to this comparison 1% of social network market share cost had risen over 2000% in the last year
  • 39. “ Social VoIP”
    • Why Social VoIP?
      • High clients acquisition costs
        • Vonage – 150-200$ according to CEO interview ( link )
        • Offerings of “VoIP subscriber for sale” 200$ per head (link )
        • Maybe create a startup for lowering acquisition costs? – exists !
      • Personalization and Socializing are two key components in creating attraction and stickiness for applications – both exists in social sites (LinkedIn for example)
    • Some VoIP companies tried to develop their own social networks:
  • 40. Social Networks and VoIP
    • VoIP Services are appraised by the numbers of subscribers
    • Social networks has:
      • Millions of subscribers
      • Data about the connection between
      • Data about the strength of the connection between subscribers
    • Social networks are a natural partner to VoIP services
    • VoIP-Social network partnership is natural, it provides:
      • Large user base to VoIP networks
      • Social interaction between subscribers exists
      • Contact details already stored (no need to upload Address book)
    • Example: Jajah and Plaxo cooperate – May 2005