Monetizing Flash Applications

Internet Business Models

Advertisement options today

Flash File Format & Advertisements

Flash Video – Why does it dominate the web

New revenue models in Flash video

Flash as Information carrying Layer

Non-Video Flash Applications

Revenue Models

Advertisement

Referral

Subscription fees

Per interaction model

No revenue model – Exit

Advertisement is not:

SPAM

Bad Service

Users needs and use Advertisement

CPM – Cost Per Mille, Payment for thousend exposures

Expose Ad to user

User might not click on it

CPC – Payment only per click

Most common

CPA – Payment per Action

Purchase service

Fill inquiry / Details form

Mixed business model

Payment per click / Per Mille(CPM)

Advertisement type

Text Based

Rich Graphic Advertisement – Flash

Advertisement Sources

Google Ads

Other Ad networks Ads

Flash is the best format for creating reach Internet Ads

Flash Related Advertisement

Rich Content Banners

Interactive/Call-to-Action Banners

Video clips transformed to banners

Referral

You like this Song? – Buy it now at Amazon !!

I get referral fee

Subscription fees

Business service – Linkedin

Content download - Rhapsody music service by real

Per interaction model

iTunes – per song payment ~1$

Guba – per video payment 45c-99c

Flash Movie / SWF

File type: .swf

Includes:

Graphics, text, video

Video controls

Client logic

Plays in:

Flash Player

Served from:

Web server

Synonyms:

Application

Video player

Web Page

File type: .htm, .html, .asp, etc …

Flash video / FLV

File type: .flv

Includes:

Video

Plays in:

.swf

Served from:

Web server

Flash Communication Server

Headers in the beginning of the file. Why?

Video support:

SPARK

TrueMotion VP6

H264 Codec for Video streaming (not live)

Audio

Nelly Moser codec by ASAO

MP3 Codec

ADPCM (not compressed)

Alpha Channel

Vector Graphic Format

Container file

Includes FLV files

Action Scripts

Players

Encoding a special video version for each user is:

Expensive

Degrades the video

SWF Enables:

Using one video version stored in FLV

Changing the text or image stored in the outer SWF per user

Flash is the tool for web video .

“ It Just Works”

Interactive (scripts)

Designed for Advertisements

Easy Embedding

Low Cost / Royalties

Building, Testing & Distributing Player

Brand Marketing Train, Educate, Inform Advertising Media/Entertainment Corporate Presentation

Reach more people

Ubiquity = no client download required

Source: NPD Online survey, conducted September 2004 60 0 20 100 % of internet users 80 40 QuickTime Player 59.2% Macromedia Flash Player 98.2% RealOne Player 58.9% Microsoft Windows Media Player 50.8%

Encode once, reach all platforms

Lower Dev and QA costs

Lower customer support costs

Continuity across platforms

Sample Test Plan BEFORE : Sample Test Plan AFTER :

WinXP + IE7

2002 - Flash Player 6

Flash adds Sorenson’s video SPARK codec

Works only in streaming mode

=>Requires Flash Communication Server

=>Expensive => Low adaptation

2003 – Flash Player 7

Introduction of “Progressive Download”

2005 – Flash Player 8

Flash Adds On2 VP6 codec

(Short)

Not Streaming !!!

Enables viewing the stream while it is downloaded –

Streaming experience with lower cost

Progressive Download is the enabler of Youtube/Metacafe

Blue – Total KB Downloaded

Red – Total KB Played

Yellow - KB played per second

Pre and Post Roll

Overly

Is that all?

Doomsday Movie advertisement as Overlay on a pre-roll of Doomsday video

Advertisement creation tools in PLYMedia

Enables: Ad + Original Video

Advance Advertisement creation tool in AdItAll

Enables Ad + Images, transitions Sound effects etc

Video greetings tools by IPN

Pay attention n to the 3D effect caused by Z-order

Seambi

Streams live video from one peer to the other using Flash Media server

Example:

BlogTV

Customize the flash player for:

Simplicity

Viral Viewing / Social Viewing

Recommendations

Add information about the video:

Subtitles

Face recognition

Object tracking and advertisement

Mouse over shows info

Do you want to buy an unmanned attack aircraft?

Referral Business Model

Detectors

1 st level detector

2 nd Level detector

Owner Information Gathering

Video and Voice information gathering ->XML

Search engine registration

Ad Insertion

Ad Context

Category

1 st level detectors 2 nd Level Detectors Fast, Slow, more processing Process the entire video Pass video/audio sequences to 2 nd level detectors Process only segments of the video/Audio Face detection Voice/Music detection Piracy Detection, Text Detection Scene change detection Face Recognition OCR – Text understanding Artist/Song recognition