Mobile Video standards Telcos point of view Mobile advertisement Mobile Search and discovery We don’t discuss mobile broadcasting services (DVB-H, MediaFlo etc)

Mobile Video standards

Telcos point of view

Mobile advertisement

Mobile Search and discovery

We don’t discuss mobile broadcasting services (DVB-H, MediaFlo etc)

Video Coding H263 – Mandatory, basic low quality MPEG4 - optional , basic low quality H264 – optional, High-end phones, good quality File Format 3GPPv6 Future & new standards MOV (iPhone) Flash video

Video Coding

H263 – Mandatory, basic low quality

MPEG4 - optional , basic low quality

H264 – optional, High-end phones, good quality

File Format

3GPPv6

Future & new standards

MOV (iPhone)

Flash video

Global Service providers Google/Skype will connect directly with the users Telcos will become a “dumb pipe” (like ISPs) The “Walls” of the closed gardens collapse Threat business models Erosion of voice and data tarrifs

Global Service providers

Google/Skype will connect directly with the users

Telcos will become a “dumb pipe” (like ISPs)

The “Walls” of the closed gardens collapse

Threat business models

Erosion of voice and data tarrifs

Equipment Vendor Telco Consumer Service Provider Service Provider Consumer Telco Equipment Vendor

Telcos are becoming dumb pipes for service providers Consumer Telco

Telcos are becoming dumb pipes for service providers

Utilize telcos assets for advertisement Connect with search vendors Services Search Discovery Advertisement Video Ads Video Assisted search Sponsored Video Video results

Utilize telcos assets for advertisement

Connect with search vendors

Source: OpenWave GSMA

Two major advertisement types

Two major advertisement types

Advertise inside the video Video “giveaway” ,free based on ads – “video Gratis”

Advertise inside the video

Video “giveaway” ,free based on ads – “video Gratis”

Large subscriber base Established billing relationship Control of end und user experience Customer data and profiling Real-time activity, location data

Large subscriber base

Established billing relationship

Control of end und user experience

Customer data and profiling

Real-time activity, location data

Brands Users

Offer reach beyond the desktop Direct response from users Offer better interaction than a PC: Phone conversation Immediate response High click rates Receives instant campaign measurement Advance personal targeting

Offer reach beyond the desktop

Direct response from users

Offer better interaction than a PC:

Phone conversation

Immediate response

High click rates

Receives instant campaign measurement

Advance personal targeting

Solution: Transcode video in real-time Pros support by ALL phone types – no download application Cons Delay, lower quality Media Gateway (DSP/ HMP ) Transcoder Original Video Video with Ad 3GPP video On streaming server

Solution: Transcode video in real-time

Pros

support by ALL phone types – no download application

Cons

Delay, lower quality

Small Screen No / uncomfortable keyboard Need for one-click relevant results Solution: Discovery instead of search

Small Screen

No / uncomfortable keyboard

Need for one-click relevant results

Solution: Discovery instead of search

Operation Use video cam to point at desired object Server understand the needs, collects information and present it according to mobile device Advantages No download Disadvantage Who knows how to do a video call? Other options: photo instead of video

Operation

Use video cam to point at desired object

Server understand the needs, collects information and present it according to mobile device

Advantages

No download

Disadvantage

Who knows how to do a video call?

Other options: photo instead of video

HR Services: Michal Porat [email_address] 09-8651933, 054-2383689 Technology Management Services : Yossi Cohen [email_address] 09-8850956, 054-5313092 www.dsp-ip.com Giborey Israel 20, POB 8323, Netanya Office Phone: 09-8850956, Fax: 050- 8962910

HR Services:

Michal Porat

[email_address]

09-8651933, 054-2383689

Technology Management Services :

Yossi Cohen

[email_address]

09-8850956, 054-5313092

Thank You