Mobile Video Advertisement

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On the drivers and benifits of mobile ads and mobile video ads

On the drivers and benifits of mobile ads and mobile video ads

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  • Hey Guys,

    I specialize in producing videos for mobile apps. Please let me know if your sales team needs help with any upcoming campaigns.

    Thanks, Brian

    https://vimeo.com/brianclark
    http://brianbclark.com/
    http://brianbclark.com/?p=1524
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Transcript

  • 1.  
  • 2.
    • Mobile Video standards
    • Telcos point of view
    • Mobile advertisement
    • Mobile Search and discovery
    • We don’t discuss mobile broadcasting services (DVB-H, MediaFlo etc)
  • 3.
    • Video Coding
      • H263 – Mandatory, basic low quality
      • MPEG4 - optional , basic low quality
      • H264 – optional, High-end phones, good quality
    • File Format
      • 3GPPv6
    • Future & new standards
      • MOV (iPhone)
      • Flash video
  • 4.  
  • 5.
    • Global Service providers
      • Google/Skype will connect directly with the users
      • Telcos will become a “dumb pipe” (like ISPs)
    • The “Walls” of the closed gardens collapse
      • Threat business models
    • Erosion of voice and data tarrifs
  • 6. Equipment Vendor Telco Consumer Service Provider Service Provider Consumer Telco Equipment Vendor
  • 7.
    • Telcos are becoming dumb pipes for service providers
    Consumer Telco
  • 8.
    • Utilize telcos assets for advertisement
    • Connect with search vendors
    Services Search Discovery Advertisement Video Ads Video Assisted search Sponsored Video Video results
  • 9.  
  • 10. Source: OpenWave GSMA
  • 11.
    • Two major advertisement types
  • 12.
    • Advertise inside the video
    • Video “giveaway” ,free based on ads – “video Gratis”
  • 13.
    • Large subscriber base
    • Established billing relationship
    • Control of end und user experience
    • Customer data and profiling
    • Real-time activity, location data
  • 14.  
  • 15. Brands Users
  • 16.  
  • 17.
    • Offer reach beyond the desktop
    • Direct response from users
    • Offer better interaction than a PC:
      • Phone conversation
      • Immediate response
    • High click rates
    • Receives instant campaign measurement
    • Advance personal targeting
  • 18.
    • Solution: Transcode video in real-time
    • Pros
      • support by ALL phone types – no download application
    • Cons
      • Delay, lower quality
    Media Gateway (DSP/ HMP ) Transcoder Original Video Video with Ad 3GPP video On streaming server
  • 19.  
  • 20.
    • Small Screen
    • No / uncomfortable keyboard
    • Need for one-click relevant results
    • Solution: Discovery instead of search
  • 21.
    • Operation
      • Use video cam to point at desired object
      • Server understand the needs, collects information and present it according to mobile device
    • Advantages
      • No download
    • Disadvantage
      • Who knows how to do a video call?
    • Other options: photo instead of video
  • 22.
    • HR Services:
      • Michal Porat
      • [email_address]
      • 09-8651933, 054-2383689
    • Technology Management Services :
      • Yossi Cohen
      • [email_address]
      • 09-8850956, 054-5313092
    www.dsp-ip.com Giborey Israel 20, POB 8323, Netanya Office Phone: 09-8850956, Fax: 050- 8962910
  • 23. Thank You