Introduction & Overview Distribution and transcoding Transcoding on Demand IVVR Pre-coding to all formats Future and current Trends iPhone Cloud Transcoding

Introduction & Overview

Distribution and transcoding

Transcoding on Demand

IVVR

Pre-coding to all formats

Future and current Trends

iPhone

Cloud Transcoding

+ That’s kind of obvious…. + Adult content pushed the video Industry VHS Selection Billing solutions + Juniper Research released a report that claims that the global mobile market for adult content grew by around 36 percent, to an estimated $2.2 billion, in 2008 and will sour to $3.5 billion by 2010 …

+ That’s kind of obvious….

+ Adult content pushed the video Industry

VHS Selection

Billing solutions

+ Juniper Research released a report that claims that the global mobile market for adult content grew by around 36 percent, to an estimated $2.2 billion, in 2008 and will sour to $3.5 billion by 2010 …

Source: Juniper research PR on mobile gambling and mobile adult content (M$/year)

US Reasons: Mostly fear of regulation and lawsuits Lack of child protection mechanisms Source: Juniper research PR on mobile adult content

US Reasons:

Mostly fear of regulation and lawsuits

Lack of child protection mechanisms

60 0 20 100 % of internet users 80 40 QuickTime Player 59.2% Macromedia Flash Player 98.2% RealOne Player 58.9% Microsoft Windows Media Player 50.8%

File Formats 3GPP 3GPP2 MOV - iPhone FLV – some Flash devices Video CODECS H263+ H264 MP4 VP6 Resolutions Audio Codecs MP3 G722.1 GSM AMR Resolutions QCIF CIF SD…

File Formats

3GPP

3GPP2

MOV - iPhone

FLV – some Flash devices

Video CODECS

H263+

H264

MP4

VP6

Resolutions

Audio Codecs

MP3

G722.1

GSM AMR

Resolutions

QCIF

CIF

SD…

Situation Large, existing video repository like Youtube Pros Transcode video file to phone type on demand Cons Delay, lower quality Media Gateway (DSP/ HMP ) Transcoder Web Video Adapted Video “ Youtube”

Situation

Large, existing video repository like Youtube

Pros

Transcode video file to phone type on demand

Cons

Delay, lower quality

Interactive Voice Video Response Situation: Need for Interactivity / Unified Solution Cons User initiated (user should make the call) Low quality Pros Less coding options

Interactive Voice Video Response

Situation: Need for Interactivity / Unified Solution

Cons

User initiated (user should make the call)

Low quality

Pros

Less coding options

Situation: On going solution for all platforms

Situation: On going solution for all platforms

Open Source codec base Not a platform Not a commercial solution Recommended for pre-pre-seed garage companies Don’t go with FFMPEG to Vodafone PLEASE !

Open Source codec base

Not a platform

Not a commercial solution

Recommended for pre-pre-seed garage companies

Don’t go with FFMPEG to Vodafone

PLEASE !

True Coding platform Supports folder transcoding Server management Scripting

True Coding platform

Supports folder transcoding

Server management

Scripting

Real Helix DNA Telestream

Real Helix DNA

Telestream

CDN networks (Akamai, Limelight, Level 3) already provides Global streaming solutions File caching In the near future Cloud computing farms & CDNs will provides transcoding services

CDN networks (Akamai, Limelight, Level 3) already provides

Global streaming solutions

File caching

In the near future

Cloud computing farms & CDNs will provides transcoding services

Trends

Most searched item for iPhone is: “ iPhone Porn” Article from iPhone World Finally a large screen Apps Wobble ….

Most searched item for iPhone is:

“ iPhone Porn” Article from iPhone World

Finally a large screen

Apps

Wobble ….

Porn stars use tweeter too

Porn stars use tweeter too

Filtering OMA suggested standards for content filtering too avoid use of adult content by minors Shame Industry Some companies profits by sending porn bills to mobile to avoid billing statements by XXX.com

Filtering

OMA suggested standards for content filtering too avoid use of adult content by minors

Shame Industry

Some companies profits by sending porn bills to mobile to avoid billing statements by XXX.com