VON IL 2006 VON IL 2007
Vide o Tre nds
Yossi Cohen
DSP-IP

We will no t talk abo ut:
• Communic a tion minis try J oke s
– Th e la s t YE S (s a te llite ) c ris is
• How ma ny vide os a re
uploa de d/ tc h e d e ve ry da y in
wa
YouTube

We will talk abo ut:
• Wh y DS P -IP s e e th e tre nds ?
• IP TV
• P e rs ona liz a tion
• Adve rtis e m e nt
• Applic a tions
• VoIP
• S um m a riz ing th e tre nds

DS P-IP - Vie wing the Tre nds
• DS P -IP is th e Vo IP a nd Vide o
d e ve lo p m e nt s e rvic e s c o m p a n y
• We a re a s s is tin g c o m p a n ie s in th e
d e ve lo p m e nt o f Vo IP & Vid e o s o lutio ns :
– G ig a b it IP TV tra ffic s im ula tion
– Adve rtis e m e nt in m ob ile or fla s h vide o
– Vide o R e c om m e nda tion E ng ine s
– fa c e b ook a pplic a tions
• B y lo okin g a t d e ve lo pm e n t re q ue s t we c a n
d e du c e tre n d s

IPTV
• 2006 – Ma na g e d IP TV ne twork
– P is s ing C onte s t b e twe e n ve ndo rs , “Wh o h a s
th e wide r p ipe ”?
– Triple P la y : Da ta , VoIP , Vide o
• 2 00 7 – IP TV s e rvic e s o ve r th e In te rn e t
– Triple P la y: Vide o in TV, P C Mob ile
• E nc ode , S e c ure , tra ns fe r
– IP TV ove r fre e Inte rne t
– Ho m e ne twork m onitoring & prob le m s olving
– Ag g re g a tion s e rvic e s
• S ta tic : IP TV S ta te in Is ra e l

Pe rs o nalizatio n
• 2006 – P e rs ona liz a tio n in G UI
• 2007 - Know th e us e r:
– Ta s te in vide o & mus ic
– F rie nds + c onne c tion in s oc ia l ne tworks
– F lixs te r & iLike - le a ding fa c e book 3 rd pa rty a pps
– P e rs ona liz e d vide o c h a nne ls
– Me dia Conc ie rg e
Vie we r
C re a tor Dis tribute r
R e c om m e nda tion
S ys te m

Adve rtis e me nt in Vide o
• 2006 – Vide o is ju s t a noth e r c onte nt
– “Adwords -it”: Te xt a dve rtis e m e nt a round th e
c lip
– C o nte nt wra pping – pre / t m ovie a ds
pos
• 2007 – Vide o is s p e c ia l c onte nt
– Vide o a dve rtis e m e nt la ye r ove r vide o (F la s h )
– Dyna m ic C onte nt Ins e rtion
– Vide o Adve rtis e m e nt in Mob ile
• S ta tic : P rove n m e th od to m a ke m one y out of
vide o a ds

Applic atio n
• 2 0 06 –Wh o h a s th e b e s t te c h n o log y?
– E xa m ple : vide o c om pre s s ion c o m pe tition:
• Mic ros oft (WMV9, VC1) vs Adobe (VP 6) vs Apple
(H264)
– B uy/ ve lop th e b e s t vide o/
De VoIP te c h nolog y
• 2 0 07 – P ro du c t Ma n a g e m e n t is king
– G re a t te c h nolog y is g o od b ut not e noug h
– Wh o h a s th e b e s t de s ig n, us a b ility, u s e r b a s e
• Mic ros oft (S ilve rlig h t) vs Adobe (F la s h , AIR )
– No Down loa d Apps b a s e d on F la s h
• S ta tic : Mic ros o ft vs Ad o b e (+Ap p le &
G oo g le )

Vo IP
• Its h a rd to m a ke m o n e y o f Vo IP in a pe r-
m in u te b illin g m o de l:
– S kype
– Vona g e
• Alte rna tive m o de ls :
– Adve rtis e m e nt s pons ore d VoIP c a lls
– C a ll to E xpe rt
• Ne xt:
– c lic k-to-c a ll b uttons
– P a y-pe r-c a ll

Tre nds S ummary
Vide o c ons um ption– not jus t in m a na g e d IP TV
ne tworks
S oc ia liz a tion – its m ore th a n “S e nd to a frie nd”
P e rs ona liz a tio n
Conte nt s e le c tion & R e c omme nda tion
Us a b ility & De s ig n
Adve rtis e m e nt – we a re g oing to s e e m ore …
Que s tio ns ?
C-Ya VON IL 2008

DS P-IP Co ntac t info rmatio n
Pro je c ts & Outs o urc ing S e rvic e s :
Mic h a l P ora t
m ic h a l@d s p-ip .c om
0 9-8 6 51 93 3, 0 54 -2 38 36 89
Te c hno lo g y Manag e me nt S e rvic e s :
Yos s i Cohe n
yos s i@d s p-ip.c om
0 9-8 8 50 95 6, 0 54 -5 31 30 92
HR & Re c ruitme nt S e rvic e s : www.dsp- ip.co m
Ma ya R a fa lo vitz G ib ore y Is ra e l 20, P OB 8323, Ne ta nya
Offic e P h one : 09-8850956,
m a ya @ds p -ip .c o m
F a x: 050- 8962910
0 9-8 8 50 95 6, 0 54 -5 67 98 70