Slideshow Transcript

1. Slide 1: VON IL 2006 VON IL 2007 Vide o Tre nds Yossi Cohen DSP-IP
2. Slide 2: We will no t talk abo ut: • Communic a tion minis try J oke s – Th e la s t YE S (s a te llite ) c ris is • How ma ny vide os a re uploa de d/ tc h e d e ve ry da y in wa YouTube
3. Slide 3: We will talk abo ut: • Wh y DS P -IP s e e th e tre nds ? • IP TV • P e rs ona liz a tion • Adve rtis e m e nt • Applic a tions • VoIP • S um m a riz ing th e tre nds
4. Slide 4: DS P-IP - Vie wing the Tre nds • DS P -IP is th e Vo IP a nd Vide o d e ve lo p m e nt s e rvic e s c o m p a n y • We a re a s s is tin g c o m p a n ie s in th e d e ve lo p m e nt o f Vo IP & Vid e o s o lutio ns : – G ig a b it IP TV tra ffic s im ula tion – Adve rtis e m e nt in m ob ile or fla s h vide o – Vide o R e c om m e nda tion E ng ine s – fa c e b ook a pplic a tions • B y lo okin g a t d e ve lo pm e n t re q ue s t we c a n d e du c e tre n d s
5. Slide 5: IPTV • 2006 – Ma na g e d IP TV ne twork – P is s ing C onte s t b e twe e n ve ndo rs , “Wh o h a s th e wide r p ipe ”? – Triple P la y : Da ta , VoIP , Vide o • 2 00 7 – IP TV s e rvic e s o ve r th e In te rn e t – Triple P la y: Vide o in TV, P C Mob ile • E nc ode , S e c ure , tra ns fe r – IP TV ove r fre e Inte rne t – Ho m e ne twork m onitoring & prob le m s olving – Ag g re g a tion s e rvic e s • S ta tic : IP TV S ta te in Is ra e l
6. Slide 6: Pe rs o nalizatio n • 2006 – P e rs ona liz a tio n in G UI • 2007 - Know th e us e r: – Ta s te in vide o & mus ic – F rie nds + c onne c tion in s oc ia l ne tworks – F lixs te r & iLike - le a ding fa c e book 3 rd pa rty a pps – P e rs ona liz e d vide o c h a nne ls – Me dia Conc ie rg e Vie we r C re a tor Dis tribute r R e c om m e nda tion S ys te m
7. Slide 7: Adve rtis e me nt in Vide o • 2006 – Vide o is ju s t a noth e r c onte nt – “Adwords -it”: Te xt a dve rtis e m e nt a round th e c lip – C o nte nt wra pping – pre / t m ovie a ds pos • 2007 – Vide o is s p e c ia l c onte nt – Vide o a dve rtis e m e nt la ye r ove r vide o (F la s h ) – Dyna m ic C onte nt Ins e rtion – Vide o Adve rtis e m e nt in Mob ile • S ta tic : P rove n m e th od to m a ke m one y out of vide o a ds
8. Slide 8: Applic atio n • 2 0 06 –Wh o h a s th e b e s t te c h n o log y? – E xa m ple : vide o c om pre s s ion c o m pe tition: • Mic ros oft (WMV9, VC1) vs Adobe (VP 6) vs Apple (H264) – B uy/ ve lop th e b e s t vide o/ De VoIP te c h nolog y • 2 0 07 – P ro du c t Ma n a g e m e n t is king – G re a t te c h nolog y is g o od b ut not e noug h – Wh o h a s th e b e s t de s ig n, us a b ility, u s e r b a s e • Mic ros oft (S ilve rlig h t) vs Adobe (F la s h , AIR ) – No Down loa d Apps b a s e d on F la s h • S ta tic : Mic ros o ft vs Ad o b e (+Ap p le & G oo g le )
9. Slide 9: Vo IP • Its h a rd to m a ke m o n e y o f Vo IP in a pe r- m in u te b illin g m o de l: – S kype – Vona g e • Alte rna tive m o de ls : – Adve rtis e m e nt s pons ore d VoIP c a lls – C a ll to E xpe rt • Ne xt: – c lic k-to-c a ll b uttons – P a y-pe r-c a ll
10. Slide 10: Tre nds S ummary Vide o c ons um ption– not jus t in m a na g e d IP TV ne tworks S oc ia liz a tion – its m ore th a n “S e nd to a frie nd” P e rs ona liz a tio n Conte nt s e le c tion & R e c omme nda tion Us a b ility & De s ig n Adve rtis e m e nt – we a re g oing to s e e m ore … Que s tio ns ? C-Ya VON IL 2008
11. Slide 11: DS P-IP Co ntac t info rmatio n Pro je c ts & Outs o urc ing S e rvic e s : Mic h a l P ora t m ic h a l@d s p-ip .c om 0 9-8 6 51 93 3, 0 54 -2 38 36 89 Te c hno lo g y Manag e me nt S e rvic e s : Yos s i Cohe n yos s i@d s p-ip.c om 0 9-8 8 50 95 6, 0 54 -5 31 30 92 HR & Re c ruitme nt S e rvic e s : www.dsp- ip.co m Ma ya R a fa lo vitz G ib ore y Is ra e l 20, P OB 8323, Ne ta nya Offic e P h one : 09-8850956, m a ya @ds p -ip .c o m F a x: 050- 8962910 0 9-8 8 50 95 6, 0 54 -5 67 98 70