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Collabforge - Consulting with the community online (dse)

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Presentation given to DSE staff by: …

Presentation given to DSE staff by:
Mark Elliott, PhD
Director, Collabforge pty ltd

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  • 1. Composing Collaborative Communities Consulting with the Community Online, DSE Dr. Mark Elliott
  • 2. Collabforge Social media strategy Online community building Project scoping & design Training & mentoring
  • 3. Three essential ingredients
  • 4. m un i ty #1 Com Lifecycle Management
  • 5. Esta blis hme nt
  • 6. Maintenance
  • 7. Transition
  • 8. The city plan ..that anyone can edit
  • 9. World’s 1st collaborative city plan Add, edit, delete content 24/7 City planners collaborating with the public Not a single instance of spam, off-topic or offensive contribution
  • 10. 13
  • 11. Post-implementation Review 4. Conclusion The following points represent the final conclusions reached not be taken as a final guideline as to what should or should regarding the implementation of the Future Melbourne wiki. not be adopted. Was the City of Melbourne successful in the implementation of a wiki platform for public 1. City of Melbourne Guide To Collaborative consultation? Consultation (Internal & External Recommendation) Yes, in the opinion of the reviewers it was. That is not to say Such a guide should provide an organisation-wide approach it was without challenges. These challenges centred primarily and understanding of online consultation, helping to unify its on the collaborative process (as opposed to the conceptualisation, approach, process, practices and technology), indicating a need for further development of evaluation. The guide should aim to integrate key learnings support processes, as well as collaborative capacity building from the Future Melbourne initiative and draw on the within the organisation. The recommendations of greatest experience and knowledge of those who were involved. This importance in this regard are: guide would provide the opportunity to determine ahead of • City of Melbourne Guide to Collaborative Consultation time many of the challenges that are faced during initiatives such as Future Melbourne, as well as managing and informing • An Organisation-wide Mandate for Collaboration the expectations and understandings of those considering • Explore Opportunities for Further Implementation of participation (i.e. public participants as well as external Collaborative Online Consultation stakeholders). Are wikis a viable platform for public consultation that should be further explored? 2. An Organisation-wide Mandate for Collaboration (Internal Recommendation) Yes, in the opinion of the reviewers they are. The great majority of those interviewed (internal and public Develop a mandate and associated action plan that outlines participants) agree on this point, while the local and the collaborative values, skills and outcomes desired by the international interest and participation confirm many City of Melbourne, independent of process, technology or benefits. The recommendations of greatest importance in work area. Work towards the implementation of such a plan this regard are: across the organisation, customised for the specific needs, orientations, and outcomes of individual departments and • Explore Opportunities for Further Implementation of initiatives. Collaborative Online Consultation • Explore the Opportunities for Development of a City of 3. Innovative & Integrated ICT Change Melbourne Community Engagement Platform Management (Internal Recommendation) • Maintain Visibility of & Promote the Future Melbourne Experience Develop and implement an innovative change management program that supports the ongoing and sustainable adoption and integration of new technologies and process Summary of Recommendations The following is a summary of recommendations so far 4. Explore Opportunities for Further referred to within this post-implementation review. They Implementation of Collaborative Online have been ordered by their perceived importance for: Consultation (External Recommendation) a) The ongoing success of the City of Melbourne's online Explore and implement future initiatives that employ public consultation. collaborative ICT (increasingly called 'web 2.0' or 'social b) The internal integration of collaborative technologies. media') as a means to engage the local and global public, as However, as the recommendations have been developed in well as sourcing ideas and information from the global order to support and synergise with one another (especially 'problem and solution' domain. Collaborative ICT and social across the internal/external boundaries) the ordering should media-oriented channels can also be employed to engage the
  • 12. #2 Community as Investment
  • 13. Reduce Reuse Recycle
  • 14. Parks Victoria Collaborating on the future of victoria’s parks
  • 15. Organisation-wide approach Challenging the tyranny of distance Preserves online community between projects Recently Spotlighted by VIC Gov 2.0 Action Plan
  • 16. People planning parks DPC/100605 Authorised by the Victorian Government, Melbourne If you would like to receive this publication in an accessible format, such as large print or audio, please telephone 9651 5814 (TTY), 9651 5135 or email actionplan@dpc.vic.gov.au. This document is also available in an accessible format on the Internet at www.dpc.vic.gov.au. ISBN 978-1-921697-92-0
  • 17. #3 Community Management
  • 18. Vital Valued Victorians Department of Justice Social Media Campaign Thanking Emergency Services Volunteers 12,000 Facebook Fans 1,900 Following on Twitter
  • 19. Over 12,000 Facebook Fans
  • 20. Vital Valued Victorians Over1,900 followers on Twitter...
  • 21. Demonstrate consultation
  • 22. FireReady For
  • 23. Free & official Real time located-based info Warnings & advice Share info with friends & family
  • 24. feedback
  • 25. How...
  • 26. Determine double-sided value propositions
  • 27. Collabforge 239 Rathdowne St, Carlton + 61 (0) 3 9663 7310 www.collabforge.com contact@collabforge.com