“eBay delivers one the the world’s largest online marketplaces to customers
via any connected device, connecting people with the things they need and
ebay offers a range of over 500 million
items that can be listed online*
ebay constantly works on being able to
provide the next generation of commerce
Founded in 1995, eBay now has 128
million users that can buy and sell
Before you can sell or list an item of
eBay you have to register as an eBay
member, Once that is done the seller
can post whatever items they wish to
As a buyer on eBay you can look through
the different items being sold and you
can watch the bids on various items at a
time or the buyer can select the buy now
button which allows you to bypass the
auction aspect of eBay
There is an information
exchange that goes on between
the buyer and seller which is a
way to build trust before buying
or selling any item.
Ebay’s new feed is what ebay users are greeted with when
they have selected item’s of interest after browsing on the site.
Users will see a large scrolling list of photos of the products
currently available on ebay that they may be interested in.
Also included in user’s feeds are
items found on collections that ebay
users have chosen to follow.
ebay users now have the option to
favorite and compile a list of items from other
“Items on the site are now more like decent attention-
grabbing display ads - or even high street window displays -
than unified listings. Ebay won't look like the flea market of
the internet for much longer.”
-Lara O’Reilly, Corporate
Advisor Magazine on ebays
new feed and collection
According to O’Reilly, ebay’s new redesign
was inspired by observations about how
people shop in store, where they browse,
how they shop online and where they
Cherylds78 primarily uses ebay as a resource to promote her fashion blog.
There are more ebay users just
ebay user gabi_fresh is another fashion blogger who has taken
advantage of the collections feature to promote her blog.
Its clear cherylds78 and gabbi_fresh are not you average
ebay user. They have taken advantage of these new
features as another way use to build their brand as a
Now of course popular sellers have taken advantage of the collections
feature to further push their products.
User fashion102030 is a popular seller for
Plus size women’s fashion with collections
Featuring items for items they are selling.
Of course there are “regular” users like us who use these collections just for
bbrgkristin uses her collections more as a wish list for herself. Lists in her
collection range from “bag lady” to “Kitchen Queen.”
Despite bbrgkristin not having a blog to promote or items, she has still
herself amongst bloggers, retailers, and popular sellers on the trending
Something we noticed in observing both
Cherylds78 and bbrgkristin
collections is that both users created a
collection with the hashtag
Turns out there was a reason behind the #eBayMom
Creating this collection not only gives you a chance to win a $500
ebay shopping spree but ebay will donate
$1 for every gift collection created AND SHARED.
The #eBayMom contest is not the first of it’s kind.
ebay also hosted a #ImBornTo contest encouraging
users to create a collection based off of this inspiration.
However, this contest gave the opportunity to win a
$5,000 ebay shopping spree.
Ebay user Cherylds78 wrote this post on
her fashion blog to announce the
contest to her followers.
She also featured the #eBayMom
Found at the bottom of each blog post is
So it turns out Cherylds78 was not just
using ebay to promote her blog.
ebay was also using Cherylds78 and
her community of followers to their
advantage to promote this new
And of course to use this new collection feature to tie it back to what ebay
has always been about.
Of course ebay collections
are not just about
Collections can feature just about anything
“We gain the trust of our eBay customers by
providing excellent customer service and by
communicating often and in a timely manner by
answering any and all inquiries about an item a
customer may have. We also pack each item with
care and ship it out as soon as possible usually
within 1 business day.”*
“I try to gain the trust of my buyers by post plenty
of pictures of my product so they can see it in
detail and know its quality. Also, a lengthy
description is always good because it shows them
you aren't hiding any surprises about the product.
It helps to allow for returns of product, because
then they known if they aren't happy with the item
they can return it for a refund and that is always
comforting to the buyer.”
The quality of the pictures and a detailed description of the item or items
being sold also plays a role in building trust.
“Most sellers on eBay welcome questions before
you actually bid on items. This is a great way to
build trust between sellers and buyers. One of the
best ways to judge a seller is by the feedback they
have received. I usually go through a bunch of
feedback reviews and make a decision based on
that. It helps.”
Based off these interviews that were conducted it is clear that the
trust built among buyers and sellers is extremely important. A
buyer having positive feedback plays a vital role in whether or
not a seller will chose to buy an item from a particular seller.
In an article posted on ecommercebytes.com by Ina
Steiner, she writes that recent improvements made to the
buyer and seller feedback system helps buyers and
sellers develop security in the purchases they make.
Ebay was quoted in the article stating “"With this change,
sellers will be able to make much better use of the ratings
to continually refine their selling practices - and deliver
the great service you expect."
“The new changes include removing anonymity from Detailed
Seller Ratings(DSRs), which are a set of four criteria buyers
used to judge each transaction: Item as described;
Communication; Shipping time; and Shipping and handling
Overall, ebay continues to move forward in making
changes to keep up with the growing social media
world around them. While still keeping true to the
original intent of the site.
We feel the new direction ebay has taken will
continue to bring them many more years of
We are off to create our own #eBayMom
eBay. (n.d.). Electronics, Cars, Fashion, Collectibles, Coupons and More.
Retrieved March 6, 2014, from http://www.ebay.com
Money at the speed of life.. (n.d.). Send Money, Pay Online or Set Up a
Merchant Account. Retrieved April 1, 2014, from http://www.paypal.com
O'Reilly, L. (2012, October 11). Ebay's redesign will make it a super store.
Marketing Jobs & Marketing News. Retrieved March 25, 2014, from
Stiener, I. (2014, March 25). Some Hail eBay's Latest Attempt to Improve
March 26, 2014, from
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