Objective:
We will be taking a closer look into the
following areas of ebay..
• Functions of ebay
• Community
• Security &...
What is
?
“eBay delivers one the the world’s largest online
marketplaces to customers via any connected device,
connecting people wi...
ebay offers a range of over
500 million items that can be
listed online*
ebay constantly works on
being able to provide th...
The
Process
Selling items on ebay
Before you can sell or list
an item of eBay you have
to register as an eBay
member, Once that is
done the seller can post
...
As a buyer on eBay you can
look through the different
items being sold and you
can watch the bids on
various items at a ti...
There is an
information exchange
that goes on between
the buyer and seller
which is a way to build
trust before buying or
...
Payin
g for
items
on
PayPal is an eBay company that
eBay utilizes as a payment solution
for their consumers and merchants.PayPal is the faster ...
PayPal is an example of
global commerce with 143
million active accounts in 193
markets and 26 currencies
around the world...
Have
you
checke
d out
ebay
ebay is no
longer
just about
buying and
selling
ebay has recently added
updates that has
dramatically changed the
interface of it’s site.
Out with the old
In with the new
Ebay’s new feed is what ebay users are
greeted with when they have selected
item’s of interest after browsing on the site....
Also included in user’s
feeds are items found on
collections that ebay users
have chosen to follow.
ebay users now have the option
to
favorite and compile a list of
items from other users
Much like….
Can you tell the difference?
“Items on the site are now more like
decent attention-grabbing display ads -
or even high street window displays -
than un...
According to O’Reilly, ebay’s
new redesign was inspired by
observations about how
people shop in store, where
they browse,...
Introducing ebay collections.
Lets take a look at a
couple of collections.
ebay user cherylds78 is a fashion blogger & stylist
who
uses her collections page for women's fashion.
ems on cherylds78 collection are available items by different ebay se
No items featured in these collections are being sol...
cherylds78 has no seller record on her ebay p
l feedback found for cherylds78 deals with her
as a buyer.
But Cherylds78 is indeed
“selling” something…
Cherylds78 primarily uses ebay as a resource to promote
There are more ebay users just like h
ay user gabi_fresh is another fashion blogger who has take
advantage of the collecti...
Its clear cherylds78 and gabbi_fresh are
not you average ebay user. They have
taken advantage of these new features
as ano...
Now of course popular sellers have taken advantage of the collections
feature to further push their products.
User fashion...
Of course there are “regular” users like us who use
these collections just for personal pleasure.
bbrgkristin uses her col...
bbrgkristin not having a blog to promote or items, she has
lf amongst bloggers, retailers, and popular sellers on the tr
c...
Something we noticed in
observing both Cherylds78
and bbrgkristin
collections is that both
users created a collection
with...
#’s on ebay?
Are we missing
something?
Turns out there was a reason behind the #e
Creating this collection not only gives you a chance to win
a $500
ebay shoppin...
The #eBayMom contest is not the first
of it’s kind.
ebay also hosted a #ImBornTo contest
encouraging users to create a
col...
Ebay user Cherylds78 wrote this
fashion blog to announce the con
followers.
She also featured the #eBayMom
Found at the bo...
So it turns out Cherylds78
was not just using ebay to
promote her blog.
ebay was also using
Cherylds78 and her
community o...
course to use this new collection feature to tie it back to wh
Has always been about.
Ebay auctions
Of course ebay
collecions are not just
about fashion…
Collections can feature just ab
From …
Cars
Tools
Household items
MAZING comic book collecta
Or random 90’s nostalgia
Ultimately what has always
made ebay so successful is the
trust the
website offers to it’s buyers and
sellers.
How does ebay build
trust among buyers and
sellers?
Here is what buyers and
sellers had to say…
“We gain the trust of our eBay
customers by providing excellent
customer service and by
communicating often and in a
timel...
“I try to gain the trust of my buyers
by post plenty of pictures of my
product so they can see it in detail
and know its q...
The quality of the pictures and a detailed description
of the item or items being sold also plays a role in
building trust.
“Most sellers on eBay welcome
questions before you actually bid
on items. This is a great way to
build trust between selle...
Based off these interviews that were conducted it is clear
that the trust built among buyers and sellers is extremely
impo...
In an article posted on
ecommercebytes.com by Ina Steiner,
she writes that recent improvements
made to the buyer and selle...
“The new changes include removing anonymity from
Detailed Seller Ratings(DSRs), which are a set of four
criteria buyers us...
Overall, ebay continues to move
forward in making changes to keep
up with the growing social media
world around them. Whil...
We feel the new direction ebay
has taken will continue to bring
them many more years of
success.
We are off to create our own
#eBayMom collections now.
THANK YOU!
Works Cited
eBay. (n.d.). Electronics, Cars, Fashion, Collectibles, Coupons and More.
Retrieved March 6, 2014, from http:/...
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This presentation takes a closer look at how ebay has evolved to keep up with the changing world of social media sites around them.

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ebay Today

  1. 1. Objective: We will be taking a closer look into the following areas of ebay.. • Functions of ebay • Community • Security & Trust
  2. 2. What is ?
  3. 3. “eBay delivers one the the world’s largest online marketplaces to customers via any connected device, connecting people with the things they need and love.” -eBay
  4. 4. ebay offers a range of over 500 million items that can be listed online* ebay constantly works on being able to provide the next generation of commerce Founded in 1995, eBay now has 128 million users that can buy and sell anything.* *www.ebay.com
  5. 5. The Process
  6. 6. Selling items on ebay
  7. 7. Before you can sell or list an item of eBay you have to register as an eBay member, Once that is done the seller can post whatever items they wish to sell.
  8. 8. As a buyer on eBay you can look through the different items being sold and you can watch the bids on various items at a time or the buyer can select the buy now button which allows you to bypass the auction aspect of eBay
  9. 9. There is an information exchange that goes on between the buyer and seller which is a way to build trust before buying or selling any item.
  10. 10. Payin g for items on
  11. 11. PayPal is an eBay company that eBay utilizes as a payment solution for their consumers and merchants.PayPal is the faster and safer way buyers and sellers on eBay get paid. *www.paypal.com
  12. 12. PayPal is an example of global commerce with 143 million active accounts in 193 markets and 26 currencies around the world. In 2013 PayPals revenues were as high as $6.6 billion. *www.paypal.com
  13. 13. Have you checke d out ebay
  14. 14. ebay is no longer just about buying and selling
  15. 15. ebay has recently added updates that has dramatically changed the interface of it’s site.
  16. 16. Out with the old
  17. 17. In with the new
  18. 18. Ebay’s new feed is what ebay users are greeted with when they have selected item’s of interest after browsing on the site. Users will see a large scrolling list of photos of the products currently available on ebay that they may be interested in.
  19. 19. Also included in user’s feeds are items found on collections that ebay users have chosen to follow.
  20. 20. ebay users now have the option to favorite and compile a list of items from other users Much like….
  21. 21. Can you tell the difference?
  22. 22. “Items on the site are now more like decent attention-grabbing display ads - or even high street window displays - than unified listings. Ebay won't look like the flea market of the internet for much longer.” -Lara O’Reilly, Corporate Advisor Magazine on ebays new feed and collection
  23. 23. According to O’Reilly, ebay’s new redesign was inspired by observations about how people shop in store, where they browse, how they shop online and where they search.
  24. 24. Introducing ebay collections.
  25. 25. Lets take a look at a couple of collections.
  26. 26. ebay user cherylds78 is a fashion blogger & stylist who uses her collections page for women's fashion.
  27. 27. ems on cherylds78 collection are available items by different ebay se No items featured in these collections are being sold by cherylds78.
  28. 28. cherylds78 has no seller record on her ebay p l feedback found for cherylds78 deals with her as a buyer.
  29. 29. But Cherylds78 is indeed “selling” something…
  30. 30. Cherylds78 primarily uses ebay as a resource to promote
  31. 31. There are more ebay users just like h ay user gabi_fresh is another fashion blogger who has take advantage of the collections feature to promote her blog.
  32. 32. Its clear cherylds78 and gabbi_fresh are not you average ebay user. They have taken advantage of these new features as another way use to build their brand as a fashion blogger.
  33. 33. Now of course popular sellers have taken advantage of the collections feature to further push their products. User fashion102030 is a popular se Plus size women’s fashion with colle Featuring items for items they are s
  34. 34. Of course there are “regular” users like us who use these collections just for personal pleasure. bbrgkristin uses her collections more as a wish list for herself. Lists in her collection range from “bag lady” to “Kitchen Queen.”
  35. 35. bbrgkristin not having a blog to promote or items, she has lf amongst bloggers, retailers, and popular sellers on the tr collections page.
  36. 36. Something we noticed in observing both Cherylds78 and bbrgkristin collections is that both users created a collection with the hashtag #EbayMom
  37. 37. #’s on ebay? Are we missing something?
  38. 38. Turns out there was a reason behind the #e Creating this collection not only gives you a chance to win a $500 ebay shopping spree but ebay will donate
  39. 39. The #eBayMom contest is not the first of it’s kind. ebay also hosted a #ImBornTo contest encouraging users to create a collection based off of this inspiration. However, this contest gave the opportunity to win a $5,000 ebay shopping spree.
  40. 40. Ebay user Cherylds78 wrote this fashion blog to announce the con followers. She also featured the #eBayMom Found at the bottom of each blog this disclosure.
  41. 41. So it turns out Cherylds78 was not just using ebay to promote her blog. ebay was also using Cherylds78 and her community of followers to their advantage to promote this new feature.
  42. 42. course to use this new collection feature to tie it back to wh Has always been about. Ebay auctions
  43. 43. Of course ebay collecions are not just about fashion…
  44. 44. Collections can feature just ab From …
  45. 45. Cars
  46. 46. Tools
  47. 47. Household items
  48. 48. MAZING comic book collecta
  49. 49. Or random 90’s nostalgia
  50. 50. Ultimately what has always made ebay so successful is the trust the website offers to it’s buyers and sellers.
  51. 51. How does ebay build trust among buyers and sellers?
  52. 52. Here is what buyers and sellers had to say…
  53. 53. “We gain the trust of our eBay customers by providing excellent customer service and by communicating often and in a timely manner by answering any and all inquiries about an item a customer may have. We also pack each item with care and ship it out as soon as possible usually within 1 business day.”* *www.ebay.com
  54. 54. “I try to gain the trust of my buyers by post plenty of pictures of my product so they can see it in detail and know its quality. Also, a lengthy description is always good because it shows them you aren't hiding any surprises about the product. It helps to allow for returns of product, because then they known if they aren't happy with the item they can return it for a refund and that is always comforting to the buyer.”
  55. 55. The quality of the pictures and a detailed description of the item or items being sold also plays a role in building trust.
  56. 56. “Most sellers on eBay welcome questions before you actually bid on items. This is a great way to build trust between sellers and buyers. One of the best ways to judge a seller is by the feedback they have received. I usually go through a bunch of feedback reviews and make a decision based on that. It helps.”
  57. 57. Based off these interviews that were conducted it is clear that the trust built among buyers and sellers is extremely important. A buyer having positive feedback plays a vital role in whether or not a seller will chose to buy an item from a particular seller.
  58. 58. In an article posted on ecommercebytes.com by Ina Steiner, she writes that recent improvements made to the buyer and seller feedback system helps buyers and sellers develop security in the purchases they make. Ebay was quoted in the article stating “"With this change, sellers will be able to make much better use of the ratings to continually refine their selling practices - and deliver the great service you expect."
  59. 59. “The new changes include removing anonymity from Detailed Seller Ratings(DSRs), which are a set of four criteria buyers used to judge each transaction: Item as described; Communication; Shipping time; and Shipping and handling charges.” -Ina Steiner EcommerceBytes.com
  60. 60. Overall, ebay continues to move forward in making changes to keep up with the growing social media world around them. While still keeping true to the original intent of the site.
  61. 61. We feel the new direction ebay has taken will continue to bring them many more years of success.
  62. 62. We are off to create our own #eBayMom collections now. THANK YOU!
  63. 63. Works Cited eBay. (n.d.). Electronics, Cars, Fashion, Collectibles, Coupons and More. Retrieved March 6, 2014, from http://www.ebay.com Money at the speed of life.. (n.d.). Send Money, Pay Online or Set Up a Merchant Account. Retrieved April 1, 2014, from http://www.paypal.com O'Reilly, L. (2012, October 11). Ebay's redesign will make it a super store. Marketing Jobs & Marketing News. Retrieved March 25, 2014, from http://www.marketingweek.co.uk/opinion/ebays-redesign-will-make-it-a-super- store/4004273.article Stiener, I. (2014, March 25). Some Hail eBay's Latest Attempt to Improve Feedback. Retrieved March 26, 2014, from http://www.ecommercebytes.com/cab/abn/y14/m03/i25/s01
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