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Then Transit Exchange Opportunity

Then Transit Exchange Opportunity






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    Then Transit Exchange Opportunity Then Transit Exchange Opportunity Presentation Transcript

    • .The taxi industry: A New Beginning
    • search application for transit
    • Did you know that shared is the "normal" mode of taxi usage in most countries Kampala, Uganda
    • Minibus in
    • Crowded Jeepney in Downtown Traffic, Manila, Philippines
    • Nairobi, Kenya
    • Did you know that the taxi industry isthe only transport sector in which customers still regularly post-pay for their rides?
    • Post-Pay - that means, you ridefirst and then pay. Exposing the vehicle operators to credit risk.
    • Can you imagine an airline in which that was normal practice?
    • $800 please
    • And speaking of airlines, did you know that it costs more to travel per mile in a Hackney cab inLondon, than it did flying to New York on Concorde?
    • And back
    • That it costs more to take a cab-ride 10 miles to a London airport ......
    • ...........than it does to fly to Munich?
    • yes.Munich!
    • Why is that?
    • Could things be anydifferent in the taxi business?
    • Could things be any better ?
    • So, whats the big idea?
    • Getting strangers to share taxis on a largescale
    • by pre-summoning their ride in a vehicle type of their choosing
    • What are yousmoking?
    • Yet it has been done and has been proven to work
    • Could we now have a taxi system thatadapts every hour to its customers?
    • Or even every minute?
    • Or even every minute?
    • That is flexible andresponsive to the demands of its customers?
    • Offering a choice ofservice levels, prices and ride qualities
    • A choice of different vehicle types
    • Large capacity buses for peak times.
    • Cars for off peak
    • A choice of ambience
    • Choice of ride partner
    • Taxis for parents with small children
    • suitable vehiclesfor the mobility impaired
    • Taxis for club meets
    • Taxis for nursesCAPTION: [To help them get to work, find spare shifts.]
    • Taxis for nurses
    • Taxis for co- workers
    • The potential applications are endless.
    • Eliminate the languageproblem of hailing a cab
    • Branded taxi firms?
    • Buses could now operatealmost like taxis, picking uppeople from near their front
    • Or indeed taxis could be now be consideredto be buses, replacing functions undertaken by previously scheduled services.
    • Like a schoolbus
    • With a certain group of peopleinside, like business travellers
    • Or activity partners .
    • Or activity partners .
    • Businesses could get more custom.....
    • and customers could avoid the hassle of trying toarrange a designated driver
    • or a conviction
    • Women could opt to travel in women onlytaxis for safety purposes.
    • with a woman driver
    • The answer is atransit exchange
    • What is oursecret sauce?
    • credit contagion
    • credit contagion +social network mask
    • credit contagion +social network mask + location aware cellphones
    • credit contagion +social network mask + location aware cellphones = dynamic matching
    • We are more closelycorrelated than we imagine
    • Based on certaindemographics factors, manyof us have similar itineraries
    • So often, there is someone wecould share a ride with. If only weknew they had the same need as us
    • The key problem has been overcoming
    • The coincidence of wants
    • So has thisworked anywhere yet?
    • Isle of Wight, UK
    • July - December 2008
    • 700 sharedtrips fulfilled
    • What makes a transit exchange work where all other approaches have failed?
    • What percentage does theexchange take?
    • What percentage does theexchange take? 25%
    • 25%?
    • Isnt that a lot?
    • The "Math"100 cabs 8 trips / day *
    • The "Math"100 cabs 8 trips / day * * 5 passengers / cab
    • The "Math"100 cabs 8 trips / day * * 5 passengers / cab * £10 / passenger
    • The "Math"100 cabs 8 trips / day * * 5 passengers / cab * £10 / passenger = £40,000
    • Our uniqueapproach is holistic
    • We combine
    • operational concepts brandingbackend algorithms change the problem space
    • What powers the exchange?
    • Less traffic on theroad
    • Take people to and from railway stations
    • Work as a kind of "text and ride" for light transit systems