EOI Web 20


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WEB 2.0 project for the official school of english

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EOI Web 20

  1. 1. Mariano Aguirre Paredes
  2. 2. A short introduction <ul><li>Internet is a global system of interconnected  computer networks  that interchange  data . </li></ul><ul><li>Created by the USA Air Force ARPANET October 29, 1969 </li></ul><ul><li>Internet <> World Wide Web </li></ul><ul><li>As of June 30, 2008, 1.463 billion people use the Internet according to Internet World Stats </li></ul>
  3. 6. Web 1.0 was Commerce Web 2.0 is People - Ross Mayfield http :// ross.typepad.com / Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon the your state of mind. - Kevin Maney http :// www.kevinmaney.com /
  4. 7. The origins <ul><li>The concept of &quot; Web 2.0 &quot; began with a conference brainstorming session between O'Reilly and MediaLive International in 2004 </li></ul><ul><li>The phrase &quot;Web 2.0&quot; hints at an improved form of the World Wide Web </li></ul><ul><li>Emphasize tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc. </li></ul><ul><li>The more explicit synonym of &quot;Participatory Web&quot; </li></ul>
  5. 9. Web 1.0 vs Web 2.0 <ul><li>DoubleClick </li></ul><ul><li>Ofoto </li></ul><ul><li>Akamai </li></ul><ul><li>mp3.com </li></ul><ul><li>Britannica Online </li></ul><ul><li>personal websites </li></ul><ul><li>Electronic newspaper </li></ul><ul><li>screen scraping </li></ul><ul><li>Publishing </li></ul><ul><li>content management systems </li></ul><ul><li>directories (taxonomy) stickiness </li></ul>Google AdSense Flickr BitTorrent Napster Wikipedia blogging digg web services participation wikis tagging (&quot;folksonomy&quot;) RSS syndication
  6. 10. Key points <ul><li>RIA ( Flash, AJAX , XML, Drag&Drop) </li></ul><ul><li>SOA ( Feeds, RSS, WS, mush-up ) </li></ul><ul><ul><li>iGoogle </li></ul></ul><ul><ul><li>netvibes </li></ul></ul><ul><li>Social web </li></ul>
  7. 11. Principles of Web 2.0 &quot;For corporate people, the Web is a platform for business. For marketers, the Web is a platform for communications. For journalists, the Web is a platform for new media. For geeks, the Web is a platform for software development. And so on.&quot; Richard MacManus
  8. 12. No Products but Services <ul><li>“ There are no products, only solutions” </li></ul><ul><li>Not what customer wants but why they want </li></ul><ul><li>A problem solving approach </li></ul><ul><li>Simple Solutions </li></ul>
  9. 13. Customization <ul><li>Every individual is unique </li></ul><ul><li>Some people want to be different </li></ul><ul><li>Allow him to choose instead of forcing him to use what you have made </li></ul><ul><li>Make him feel home </li></ul><ul><li>e.g. </li></ul><ul><ul><li>My yahoo, Google Homepage, myspace </li></ul></ul><ul><ul><li>Firefox extensions </li></ul></ul><ul><li>e.g. (This slide is better for reading online ) </li></ul>
  10. 14. Customization <ul><li>Every individual is unique </li></ul><ul><li>Allow him to choose instead of forcing him to use what you have made </li></ul><ul><li>Some people want to be different </li></ul><ul><li>Make him feel home </li></ul><ul><li>e.g. </li></ul><ul><li>My yahoo, Google Homepage, myspace, my naukri?? </li></ul><ul><li>Firefox extensions </li></ul><ul><li>e.g (This slide is better for taking printouts) . </li></ul>
  11. 15. Focus on the “Long Tail” <ul><li>Reach out to the entire web </li></ul><ul><li>To the edges and not just to the centre, to the long tail and not the just the head </li></ul><ul><li>Leverage customer-self service </li></ul><ul><li>e.g. Google, StumbleUpon, orkut </li></ul><ul><li>RSS </li></ul>
  12. 16. Harnessing Collective Intelligence <ul><li>Network effects from user contribution are the key to market dominance in Web 2.0 era </li></ul><ul><li>The Wisdom of crowds – Users add value </li></ul><ul><ul><li>Amazon, ebay - User reviews, similar items, most popular, </li></ul></ul><ul><ul><li>Wikipedia – content can be added/edited by any web user, </li></ul></ul><ul><ul><li>Flickr – tagging images (eoi, pug, rock climbing…) </li></ul></ul><ul><ul><li>Rockola.fm – tagging songs </li></ul></ul>
  13. 18. Harnessing Collective Intelligence <ul><li>Some systems, designed to encourage participation </li></ul><ul><ul><li>Pay for people to do it – ‘gimme five’ </li></ul></ul><ul><ul><li>Get volunteers to perform the same task </li></ul></ul><ul><ul><ul><li>Inspired by the open source community </li></ul></ul></ul><ul><ul><li>Mutual benefits e.g. P2P sharing </li></ul></ul>
  14. 19. Harnessing Collective Intelligence <ul><li>But only a small percentage of users will go to the trouble of adding value to your applications via explicit means. </li></ul><ul><li>Therefore web 2.0 companies set inclusive defaults for aggregating user data and building value as side effect of ordinary use of the application. </li></ul><ul><li>It requires radical experiment in trust </li></ul><ul><li>“ with enough eyeballs, all bugs are shallow” </li></ul><ul><li>- Eric Raymond </li></ul>
  15. 20. Specialized Database <ul><li>Every significant application to date has been backed by a specialized database </li></ul><ul><ul><li>E.g. Amazon, Google, Ebay </li></ul></ul><ul><li>Database management is the core competency of Web 2.0 companies </li></ul><ul><li>“ infoware” rather than merely “software” </li></ul>
  16. 21. End of the Software Release Cycle <ul><li>“ Release Early and Release Often” </li></ul><ul><li>“ Perpetual BETA” </li></ul><ul><li>Real time monitoring of user behavior </li></ul><ul><ul><li>Microsoft – upgrades every 2-3 yr </li></ul></ul><ul><ul><li>Flickr- Deploy new build up to every half hr </li></ul></ul><ul><li>“ Put two or three new features on some part of the site everyday, and if user don’t adopt them, take them out. If they like them roll them out on entire site” - Anonymous </li></ul>
  17. 22. Software above the level of a Single Device <ul><li>The PC is no longer the only access device for internet applications </li></ul><ul><li>Applications that are limited to a single device are less valuable than those that are connected. </li></ul><ul><li>Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers. </li></ul>
  18. 23. Benefits of Web 2.0 <ul><li>Reduced cost: </li></ul><ul><li>Not only are Web 2.0 offerings low-cost, but the same techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs. </li></ul><ul><li>Quality controls are increasing: </li></ul><ul><li>The Ikea case </li></ul><ul><li>Kryptonite unbreakable locks </li></ul>
  19. 24. Summing Up <ul><li>No products but solutions </li></ul><ul><li>Customization ability </li></ul><ul><li>Focus on long tail </li></ul><ul><li>Users add value </li></ul><ul><li>Specialized Database </li></ul><ul><li>Perpetual Beta </li></ul><ul><li>Software above the level of single device </li></ul><ul><li>Youtube search: The Machine is Us </li></ul>
  20. 25. WEB 2.0 Examples <ul><li>http://delicious.com (social tagging) </li></ul><ul><li>http://www.netvibes.com (start page) </li></ul><ul><li>http://voo2do. com / (task management ) </li></ul><ul><li>http:// digg.com / (News) </li></ul><ul><li>http:// flickr.com / (Photos) </li></ul><ul><li>http:// calendarhub.com / (Organize) </li></ul><ul><li>http:// www.rockola.fm / (PodCast) </li></ul><ul><li>https://www.blogger.com/ (Blogs) </li></ul><ul><li>http:// www.facebook.com / (Friends) </li></ul><ul><li>http:// www.youtube.com / (Video) </li></ul><ul><li>http://www.slideshare.net/ (SlideShows) </li></ul><ul><li>http://docs.google.com/ (Open Document) </li></ul>
  21. 26. What Next ??
  22. 27. Web 3.0 <ul><li>This term that has been coined to describe the Semantic Web </li></ul><ul><li>It promises to “organize the world’s information” </li></ul><ul><li>Can reason about information and make new conclusions </li></ul>
  23. 28. Basic concepts http://en.wikipedia.org/wiki/Web_2 http:// en.wikipedia.org/wiki/Social_networking http:// en.wikipedia.org/wiki/Wikis http:// en.wikipedia.org/wiki/Folksonomy http:// en.wikipedia.org/wiki/Blog http://slideshare.net/glutzky/virtual-educa-las-aplicaciones-web-20 http://slideshare.net/dmcdowell/web-20-6952
  24. 29. Thank you ! Mariano Aguirre Paredes (maguirrep@gmail.com)