What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR

1. What’s More Important Than
The Next Big Thing?
5 Mega-Trends For The Digital
Future of Business & PR
Dr. William J. Ward aka DR4WARD
Social Media Professor

2. 1. Change & Acceleration –
Everything is Beta now.

3. Spread of Earthquake Related Tweets -
5.8 mag earthquake Epicenter VA
Aug. 23, 2011
Click On Image To See Data Visualization

4. Twitter, faster than earthquakes
Click On Image To Link To Video

6. 100,000 times as much ram as Apollo Guidance
Computer
1000+ times faster than the computer used to land the
orbiter on the moon
16 million colors vs calculator-like display of the AGC

7. 2. Visual & Text –
Less is more.

8. 1,000 Pages

9. 1,000 Words

10. 140 Characters
555 Million Users

11. 11.7 Million Users

12. 3. Integration &
Convergence -
Internal and external
change, transmedia storytelling.

13. "At Ford, social media is bigger than
advertising," - Matt VanDyke,
Director U.S. Marketing Communications
Ford Motor Co. January 12, 2012

14. What is MyWalmart.com
•Online Community where associates connect,
interact & engage
•For Walmart Associates Only
•Blend of social media and useful information and
tools
Traffic Stats
• 1.2 million registered users
• 12.3 million page views in Feb. 2011
• 85% of users return to site 3X or more per week
• Mobile accounts for 50% of traffic

15. What internal partners do they attract?
• Marketing
• Associate Brands
• Operations
• Benefits
• HR
• Payroll
• Community Outreach
• Corporate Communications
• Walmart Foundation
• Sustainability
• Training

17. Social now spans all agency
disciplines with Social@Ogilvy
February 13, 2012

19. Transmedia: The Intersection of the Digital
and Physical Worlds
Click On Image To Link To Video

20. 4. Networking & Curation -
The filter for discovery, organizing &
sharing

21. Every day, we create 2.5 quintillion bytes
of data — so much that 90% of the data in
the world today has been created in the
last two years alone. ~ IBM

22. Noise
Value

23. 5. "Big Data" –
Analytics and Metrics to measure &
reward

24. “2011 Bonus Multiplier.” - Larry Page, Google
CEO
• All employees will need to get behind Google’s new social
strategy
• Even employees not directly involved in building its social
products are expected to contribute by testing and
reporting feedback.
• If Google’s social strategy fails, employee bonuses would
shrink by 25% If it succeeds, they’ll be 25 % larger.

25. How do they keep employees coming
back?
• Build trust through reliable, consistent
communication.
• Stay relevant by focusing on key topics for
associates.
• Simplify lives through access to tools and
resources.
• Acknowledge associates thoughts, opinions, and
experiences.

26. ROI?
• Reduce Call Center Volume
• Quicker Response
• Increase Employee Satisfaction

27. What’s More Important Than The Next
Big Thing?
5 Mega-Trends For The Digital
Future of Business & PR
1. Change & Acceleration – Everything is Beta now.
2. Visual & Text – Less is more.
3. Integration & Convergence – Internal and external
change, transmedia storytelling.
4. Networking & Curation -
The filter for discovery, organizing & sharing
5. "Big Data" – Analytics and Metrics to measure &
reward

28. A Paradox?

31. Stay Thirsty, my friends
Click On Image To Link To Video

32. Dr. William J. Ward aka DR4WARD
Social Media Professor
@DR4WARD