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What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR
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What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR

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What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR

What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR

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  • 1. What’s More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business & PR Dr. William J. Ward aka DR4WARD Social Media Professor
  • 2. 1. Change & Acceleration –Everything is Beta now.
  • 3. Spread of Earthquake Related Tweets - 5.8 mag earthquake Epicenter VA Aug. 23, 2011 Click On Image To See Data Visualization
  • 4. Twitter, faster than earthquakes Click On Image To Link To Video
  • 5. 100,000 times as much ram as Apollo GuidanceComputer1000+ times faster than the computer used to land theorbiter on the moon16 million colors vs calculator-like display of the AGC
  • 6. 2. Visual & Text –Less is more.
  • 7. 1,000 Pages
  • 8. 1,000 Words
  • 9. 140 Characters 555 Million Users
  • 10. 11.7 Million Users
  • 11. 3. Integration &Convergence -Internal and externalchange, transmedia storytelling.
  • 12. "At Ford, social media is bigger thanadvertising," - Matt VanDyke,Director U.S. Marketing CommunicationsFord Motor Co. January 12, 2012
  • 13. What is MyWalmart.com•Online Community where associates connect,interact & engage•For Walmart Associates Only•Blend of social media and useful information andtools Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
  • 14. What internal partners do they attract?• Marketing• Associate Brands• Operations• Benefits• HR• Payroll• Community Outreach• Corporate Communications• Walmart Foundation• Sustainability• Training
  • 15. Social now spans all agencydisciplines with Social@Ogilvy February 13, 2012
  • 16. Transmedia: The Intersection of the Digital and Physical Worlds Click On Image To Link To Video
  • 17. 4. Networking & Curation -The filter for discovery, organizing &sharing
  • 18. Every day, we create 2.5 quintillion bytesof data — so much that 90% of the data inthe world today has been created in thelast two years alone. ~ IBM
  • 19. NoiseValue
  • 20. 5. "Big Data" –Analytics and Metrics to measure &reward
  • 21. “2011 Bonus Multiplier.” - Larry Page, GoogleCEO• All employees will need to get behind Google’s new socialstrategy• Even employees not directly involved in building its socialproducts are expected to contribute by testing andreporting feedback.• If Google’s social strategy fails, employee bonuses wouldshrink by 25% If it succeeds, they’ll be 25 % larger.
  • 22. How do they keep employees comingback?• Build trust through reliable, consistentcommunication.• Stay relevant by focusing on key topics forassociates.• Simplify lives through access to tools andresources.• Acknowledge associates thoughts, opinions, andexperiences.
  • 23. ROI?• Reduce Call Center Volume• Quicker Response• Increase Employee Satisfaction
  • 24. What’s More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business & PR1. Change & Acceleration – Everything is Beta now.2. Visual & Text – Less is more.3. Integration & Convergence – Internal and external change, transmedia storytelling.4. Networking & Curation - The filter for discovery, organizing & sharing5. "Big Data" – Analytics and Metrics to measure & reward
  • 25. A Paradox?
  • 26. Stay Thirsty, my friends Click On Image To Link To Video
  • 27. Dr. William J. Ward aka DR4WARD Social Media Professor @DR4WARD

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