3. Integration &Convergence -Internal and externalchange, transmedia storytelling.
"At Ford, social media is bigger thanadvertising," - Matt VanDyke,Director U.S. Marketing CommunicationsFord Motor Co. January 12, 2012
What is MyWalmart.com•Online Community where associates connect,interact & engage•For Walmart Associates Only•Blend of social media and useful information andtools Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
What internal partners do they attract?• Marketing• Associate Brands• Operations• Benefits• HR• Payroll• Community Outreach• Corporate Communications• Walmart Foundation• Sustainability• Training
Social now spans all agencydisciplines with Social@Ogilvy February 13, 2012
Transmedia: The Intersection of the Digital and Physical Worlds Click On Image To Link To Video
5. "Big Data" –Analytics and Metrics to measure &reward
“2011 Bonus Multiplier.” - Larry Page, GoogleCEO• All employees will need to get behind Google’s new socialstrategy• Even employees not directly involved in building its socialproducts are expected to contribute by testing andreporting feedback.• If Google’s social strategy fails, employee bonuses wouldshrink by 25% If it succeeds, they’ll be 25 % larger.
How do they keep employees comingback?• Build trust through reliable, consistentcommunication.• Stay relevant by focusing on key topics forassociates.• Simplify lives through access to tools andresources.• Acknowledge associates thoughts, opinions, andexperiences.
What’s More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business & PR1. Change & Acceleration – Everything is Beta now.2. Visual & Text – Less is more.3. Integration & Convergence – Internal and external change, transmedia storytelling.4. Networking & Curation - The filter for discovery, organizing & sharing5. "Big Data" – Analytics and Metrics to measure & reward