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“Social Media is like teen sex.
Everyone wants to do it, nobody
  knows how. When it’s finally
        done, there is a
    surprise it’s not better”
          Avinash Kaushick,
  Analytics Evangelist, Google
What is Twitter?

Like   text messaging & instant messaging

140    characters at a time

Status updates, conversations, breaking news
 (primarily first hand accounts)

Usernames:
          @__________
   Ex. @DR4WARD
Introduction

Home   Page
                  http://twitter.com/

Profile   Page
                  http://twitter.com/dr4ward
Twitter Lingo
Verb:   tweet   DM: Direct
                  messages
Followers
                 RT:   Re-tweet
@:   Replies    #:   Hash tag
How to tweet
Twitter.com

Apps   for your computer
   TweetDeck, twirl

Apps   for your BlackBerry/iPhone
   TwitterBerry, TinyTwitter, TwitterFon,
   Tweetie

Text   messages on your cell
Companies small & large
Transforming/supplementing
 customer service. See:
   @jetblue
   @comcastcares
   @homedepot
   @zappos
   @amazondeals
Build a network
It’s only as good or as useful as
 the network you build

 start following people with similar
  interests
 converse with them
 see who they follow
 rinse & repeat
What should I tweet?

Not   what you had for breakfast


Not   about your latest stomach ailment
What should I tweet?
A   book/article you’re reading

Research   you’re doing

A   conference you’re going to

Find others interesting in similar
 topics/research areas
“It was the single thing that
  changed the classroom
  dynamics more than anything
  I’ve ever done teaching.”
David Parry, assistant professor of Emerging Media
  and Communications at the University
  of Texas at Dallas
Supplement course material
Tweet  links to additional readings on
 the Web that relate to subject
 matter – use course hashtag
 (#BUS555)
 http://twitter.com/VargasNWMktg/sta
   tuses/1222721251
Share Interesting Websites

www.DR4WARD.com
http://www.dr4ward.com/
Send Announcements / Reminders
Increase Class Participation
Continue  conversations inside and
 outside of class

Reinforcement / connection
 between the material and the real
 “world.”
Create Lists / Groups


Newer   on Twitter

   Also some apps.
Classroom Community

More  productive classroom
 conversations
Class Feedback


Get  instant feedback from the
 class as it is occurring
Instant Feedback / Support

Ask  live questions to Twitter
 followers
Take Opinion Polls

With Twitter app tools like Polldaddy
    http://twitter.polldaddy.com/
Search

  Track a brand or word
http://search.twitter.com/

  Ex: Starbucks VIA
     Introduction
http://search.twitter.com/search?q=%22s
  tarbucks+via%22
Monitor Current Events / News

   Global - BBC
           http://twitter.com/BBc
   National - CNN Breaking News
          http://twitter.com/cnnbrk
   Local - Wood TV 8
      http://twitter.com/woodtv
Track Industry Events / News


   Industry - Advertising Age
          http://twitter.com/ADAge

Business  - Wall Street Journal
         http://twitter.com/Wsj
Follow a Professional
Learn from the Pros
   - Study how the pros do it.
 @Armano
        https://twitter.com/armano
 @GuyKawasaki
        http://twitter.com/guyKawasaki
 @scottmonty
        https://twitter.com/scottmonty
Assignments
Follow Live Interview / Blog
Twitter    Interview with @DR4WARD
http://cindyking.biz/twitter-interview-
  with-bill-ward/

  #ckinterview
http://search.twitter.com/search?max_id
  =4895776571&page=2&q=%23ckintervie
  w&rpp=20
Study Geography

See   who twitters where?
 http://beta.twittervision.com/
 http://twittermap.tv/
Some prof’s on Twitter
@digidemocracy   @rdfrench
@greenhow        @prprof_mv
@vargasl         @hrheingold
@barbaranixon    @academicdave
@BudGibson       @sbjet
@DR4Ward         @trezzaf58
Tips / Resources for Academics
  50 Terrific Twitter Tutorials for Teachers
  http://www.onlinecolleges.net/2009/09/22/
  50-terrific-twitter-tutorials-for-teachers/
100 Serious Twitter Tips for
  Academics
http://www.bestcollegesonline.com/blog/2009
  /07/21/100-serious-twitter-tips-for-
  academics/
Tips / Resources for Academics
  How to Demo Twitter
http://holykaw.alltop.com/how-to-
  demo-twitter
Teaching With Twitter

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Teaching With Twitter

  • 1.
  • 2.
  • 3. “Social Media is like teen sex. Everyone wants to do it, nobody knows how. When it’s finally done, there is a surprise it’s not better” Avinash Kaushick, Analytics Evangelist, Google
  • 4.
  • 5.
  • 6. What is Twitter? Like text messaging & instant messaging 140 characters at a time Status updates, conversations, breaking news (primarily first hand accounts) Usernames: @__________ Ex. @DR4WARD
  • 7. Introduction Home Page http://twitter.com/ Profile Page http://twitter.com/dr4ward
  • 8. Twitter Lingo Verb: tweet DM: Direct messages Followers RT: Re-tweet @: Replies #: Hash tag
  • 9. How to tweet Twitter.com Apps for your computer TweetDeck, twirl Apps for your BlackBerry/iPhone TwitterBerry, TinyTwitter, TwitterFon, Tweetie Text messages on your cell
  • 10. Companies small & large Transforming/supplementing customer service. See: @jetblue @comcastcares @homedepot @zappos @amazondeals
  • 11. Build a network It’s only as good or as useful as the network you build start following people with similar interests converse with them see who they follow rinse & repeat
  • 12. What should I tweet? Not what you had for breakfast Not about your latest stomach ailment
  • 13. What should I tweet? A book/article you’re reading Research you’re doing A conference you’re going to Find others interesting in similar topics/research areas
  • 14. “It was the single thing that changed the classroom dynamics more than anything I’ve ever done teaching.” David Parry, assistant professor of Emerging Media and Communications at the University of Texas at Dallas
  • 15. Supplement course material Tweet links to additional readings on the Web that relate to subject matter – use course hashtag (#BUS555) http://twitter.com/VargasNWMktg/sta tuses/1222721251
  • 17. Send Announcements / Reminders
  • 18. Increase Class Participation Continue conversations inside and outside of class Reinforcement / connection between the material and the real “world.”
  • 19. Create Lists / Groups Newer on Twitter  Also some apps.
  • 20. Classroom Community More productive classroom conversations
  • 21. Class Feedback Get instant feedback from the class as it is occurring
  • 22. Instant Feedback / Support Ask live questions to Twitter followers
  • 23. Take Opinion Polls With Twitter app tools like Polldaddy http://twitter.polldaddy.com/
  • 24. Search  Track a brand or word http://search.twitter.com/  Ex: Starbucks VIA Introduction http://search.twitter.com/search?q=%22s tarbucks+via%22
  • 25. Monitor Current Events / News  Global - BBC http://twitter.com/BBc  National - CNN Breaking News http://twitter.com/cnnbrk  Local - Wood TV 8 http://twitter.com/woodtv
  • 26. Track Industry Events / News  Industry - Advertising Age http://twitter.com/ADAge Business - Wall Street Journal http://twitter.com/Wsj
  • 27. Follow a Professional Learn from the Pros - Study how the pros do it. @Armano https://twitter.com/armano @GuyKawasaki http://twitter.com/guyKawasaki @scottmonty https://twitter.com/scottmonty
  • 29. Follow Live Interview / Blog Twitter Interview with @DR4WARD http://cindyking.biz/twitter-interview- with-bill-ward/  #ckinterview http://search.twitter.com/search?max_id =4895776571&page=2&q=%23ckintervie w&rpp=20
  • 30. Study Geography See who twitters where? http://beta.twittervision.com/ http://twittermap.tv/
  • 31. Some prof’s on Twitter @digidemocracy @rdfrench @greenhow @prprof_mv @vargasl @hrheingold @barbaranixon @academicdave @BudGibson @sbjet @DR4Ward @trezzaf58
  • 32. Tips / Resources for Academics  50 Terrific Twitter Tutorials for Teachers http://www.onlinecolleges.net/2009/09/22/ 50-terrific-twitter-tutorials-for-teachers/ 100 Serious Twitter Tips for Academics http://www.bestcollegesonline.com/blog/2009 /07/21/100-serious-twitter-tips-for- academics/
  • 33. Tips / Resources for Academics  How to Demo Twitter http://holykaw.alltop.com/how-to- demo-twitter