“Social Media is like teen sex.
Everyone wants to do it, nobody
knows how. When it’s finally
done, there is a
surprise it’s not better”
Avinash Kaushick,
Analytics Evangelist, Google

What is Twitter?
Like text messaging & instant messaging
140 characters at a time
Status updates, conversations, breaking news
(primarily first hand accounts)
Usernames:
@__________
Ex. @DR4WARD

Introduction
Home Page
http://twitter.com/
Profile Page
http://twitter.com/dr4ward

Twitter Lingo
Verb: tweet DM: Direct
messages
Followers
RT: Re-tweet
@: Replies #: Hash tag

How to tweet
Twitter.com
Apps for your computer
TweetDeck, twirl
Apps for your BlackBerry/iPhone
TwitterBerry, TinyTwitter, TwitterFon,
Tweetie
Text messages on your cell

Companies small & large
Transforming/supplementing
customer service. See:
@jetblue
@comcastcares
@homedepot
@zappos
@amazondeals

Build a network
It’s only as good or as useful as
the network you build
start following people with similar
interests
converse with them
see who they follow
rinse & repeat

What should I tweet?
Not what you had for breakfast
Not about your latest stomach ailment

What should I tweet?
A book/article you’re reading
Research you’re doing
A conference you’re going to
Find others interesting in similar
topics/research areas

“It was the single thing that
changed the classroom
dynamics more than anything
I’ve ever done teaching.”
David Parry, assistant professor of Emerging Media
and Communications at the University
of Texas at Dallas

Supplement course material
Tweet links to additional readings on
the Web that relate to subject
matter – use course hashtag
(#BUS555)
http://twitter.com/VargasNWMktg/sta
tuses/1222721251

Share Interesting Websites
www.DR4WARD.com
http://www.dr4ward.com/

Send Announcements / Reminders

Increase Class Participation
Continue conversations inside and
outside of class
Reinforcement / connection
between the material and the real
“world.”

Create Lists / Groups
Newer on Twitter
 Also some apps.

Classroom Community
More productive classroom
conversations

Class Feedback
Get instant feedback from the
class as it is occurring

Instant Feedback / Support
Ask live questions to Twitter
followers

Take Opinion Polls
With Twitter app tools like Polldaddy
http://twitter.polldaddy.com/

Search
 Track a brand or word
http://search.twitter.com/
 Ex: Starbucks VIA
Introduction
http://search.twitter.com/search?q=%22s
tarbucks+via%22

Monitor Current Events / News
 Global - BBC
http://twitter.com/BBc
 National - CNN Breaking News
http://twitter.com/cnnbrk
 Local - Wood TV 8
http://twitter.com/woodtv

Track Industry Events / News
 Industry - Advertising Age
http://twitter.com/ADAge
Business - Wall Street Journal
http://twitter.com/Wsj

Follow a Professional
Learn from the Pros
- Study how the pros do it.
@Armano
https://twitter.com/armano
@GuyKawasaki
http://twitter.com/guyKawasaki
@scottmonty
https://twitter.com/scottmonty

Assignments

Follow Live Interview / Blog
Twitter Interview with @DR4WARD
http://cindyking.biz/twitter-interview-
with-bill-ward/
 #ckinterview
http://search.twitter.com/search?max_id
=4895776571&page=2&q=%23ckintervie
w&rpp=20

Study Geography
See who twitters where?
http://beta.twittervision.com/
http://twittermap.tv/

Some prof’s on Twitter
@digidemocracy @rdfrench
@greenhow @prprof_mv
@vargasl @hrheingold
@barbaranixon @academicdave
@BudGibson @sbjet
@DR4Ward @trezzaf58

Tips / Resources for Academics
 50 Terrific Twitter Tutorials for Teachers
http://www.onlinecolleges.net/2009/09/22/
50-terrific-twitter-tutorials-for-teachers/
100 Serious Twitter Tips for
Academics
http://www.bestcollegesonline.com/blog/2009
/07/21/100-serious-twitter-tips-for-
academics/

Tips / Resources for Academics
 How to Demo Twitter
http://holykaw.alltop.com/how-to-
demo-twitter