Social Media SuperStorm - Presidential Election 2012

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Social Media Superstorm: Presidential Election 2012 looks at how the London Summer Olympics, Hurricane Sandy, the Debates between Barack Obama and Mitt Romney, and the 2012 Presidential Election were powered by a rapidly changing and chaotic social landscape.

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  • Social Media SuperStorm - Presidential Election 2012

    1. Social Media Superstorm:Presidential Election 2012Dr. William J. Ward aka DR4WARD Social Media Professor
    2. London 2012 - Social Olympics Photo Credit: Joe Rocco Newsday Opening Ceremony 9.6 Million Tweets 17 Days 150 million tweets Volume 100-150 times greater than Beijing 2008 Olympics
    3. Launched 20062008 - 6 million users / 300,000 Tweets per day2012 - 517 million users / 400 million Tweets per day141.8 million users in the U.S.
    4. Launched 20042008 - 100 million users2012 - 960 million users167 million users in the U.S.
    5. Launched 2012 2011 400 million users 2010 100 million users 2010 23 million users 2009 25 million users
    6. London 2012 - Social Olympics
    7. U.S. smartphone adoption fastest in tech history Launched 2007 55% of U.S. mobile users own a smartphone 74% of 25-34 year olds now own smartphones Nielsen 2012
    8. Spread Of Earthquake-Related Tweets 08/23/11 1:51 PM EDT
    9. Hurricane #SandyFor Many, Social MediaReplaced Traditional NewsSources During Storm
    10. Twitter and Facebook were a lifeline for people during the hurricane.13.7 million tweets sent during the Super Bowl in February 2012
    11. After Hurricane #Sandy, ‘We Are OK’ Top Facebook Status
    12. Hurricane #Sandy
    13. The rise of social media like socialnetworking sites and blogs hashelped the news become a socialexperience for consumersPeople use their social networks andsocial networking technology tofilter, assess, and react to news. Pew Research Center’s Internet & American Life Project 2012
    14. Social Media Superstorm:Presidential Election 2012
    15. Followers 2008 2012Obama: 112,474 Obama: 22.7 millionMcCaine: 4,603 Romney: 1.7 million
    16. Supporters 2008 2012Obama: 2.3 Million Obama: 31.7 MillionMcCaine: 620,359 Romney: 11.8 Million
    17. 88% of people who watch TV have a second screen infront of them62% of people use Social Media while they watch TV. Source: Nielsen 2012
    18. Launched 20102012 - 18% of adults have a tablet computer. Source: Pew Research Center’s Internet & American Life Project 2012
    19. "The use of social media is becoming a feature of political and civic engagement for many Americans."60% of U.S. adults surveyed use social-networking sites including Facebook and Twitterand of these users,66% have conducted either civil or politicalactivity through this communication channel. Pew Research Center’s Internet & American Life Project 2012
    20. First Debate Results - Polls & Pundits? Romney wins debate, in all polls Obama lost ~ New York TimesWhy Obama Lost The First Debate - And Might Lose The NextOnes ~ Forbes 15 Tweets That Explain Why Obama Lost the First Debate ~ US News & World ReportPundits Agree: Romney Wins Round One—and It Wasnt EvenClose ~ Slate 2012: If Obama loses, blame the debates ~ NBC
    21. #BigBird
    22. Twitter Analytics - SocialMentions.com Sunday, November 4, 2012 Obama Romney Strength is the likelihood that your brand is being discussed in social media. Sentiment is the ratio of mentions that are generally positive to those that are generally negative.Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. Reach is a measure of the range of influence.
    23. Twitter Analytics - SocialMentions.com Sunday, November 4, 2012 #Obama #Romney Strength is the likelihood that your brand is being discussed in social media. Sentiment is the ratio of mentions that are generally positive to those that are generally negative.Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. Reach is a measure of the range of influence.
    24. Journalists Election Night NewsroomsCNN Wall Street Journal
    25. Election Results
    26. Lessons from the Social Media Superstorm: Presidential Election 2012 Big Data Analysis Consider the source / Fact CheckSocial will become more predictive with wider adoption Both Distraction & Enhancement
    27. Dr. William J. Ward aka DR4WARD Social Media Professor

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