My Social Media Breakfast Syracuse

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My Social Media Breakfast Syracuse presentation …

My Social Media Breakfast Syracuse presentation
BRIDGING THE DIGITAL SOCIAL SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training.

Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.

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  • 1. Dr. William J. Ward aka DR4WARDSocial Media ProfessorBRIDGING THE DIGITAL SOCIALSKILLS GAPSOCIAL MEDIA IN THE ENTERPRISEThursday, May 16, 13
  • 2. Our 15th Century counter partsexperienced less data in their entire lifetimethan we do in a a single day.Thursday, May 16, 13
  • 3. “Every day, we create 2.5 quintillion bytesof data -- so much so that90% of the data in the world has beencreated in the last two years alone.” ~IBMHow big is “Big Data” really?Thursday, May 16, 13
  • 4. 100,000 times as much ram as Apollo Guidance Computer1000+ times faster than the computer used to land the orbiter on the moon16 million colors vs calculator-like display of the AGCThursday, May 16, 13
  • 5. We now leave a trail of digital exhaust, aperpetual stream of text, location and otherdata. ~ Human Face of Big DataWhat is “Big Data?”Thursday, May 16, 13
  • 6. How will wearable computers, devices and sensorsactivated by voice and gesture change what we doand how we use social media?Thursday, May 16, 13
  • 7. - Bernard Kiwia, Pedal Power Inventor in Arusha,TanzaniaThursday, May 16, 13
  • 8. ..5 billion people are going to join the 2B of us that arealready on the Internet. ~ Eric SchmidtThursday, May 16, 13
  • 9. ToValueNoiseThursday, May 16, 13
  • 10. 52% of U.S. Companies Report DifficultyFilling JobsMay 2011What is the biggest challenge facing companies forfilling these jobs?Thursday, May 16, 13
  • 11. 90% of employees say that they have to figure thingsout on their own.March 2011What is one of the biggest challenges facingorganizations for utilizing social communicationand social collaboration?TrainingThursday, May 16, 13
  • 12. Job postings requiring social media skillsrose 87% from 2011 to 2012,topping 13,000 in one month alone earlierin 2012Fall 2012Are digital and social media skills in demand?Thursday, May 16, 13
  • 13. January 201350% of all new marketing hires will betechnicalThursday, May 16, 13
  • 14. What if Social Media is not in the job title?November 2012Survey of professional communicators:65% of respondents do social media on top of theirother duties.Thursday, May 16, 13
  • 15. Social Media Is Just The Tip Of The IcebergThursday, May 16, 13
  • 16. False Tweet from hacked @AP shandle during market hours wiped out~ $136 Billion from the S&P 500 in lessthan 1.5 minutes.April 23, 2013Thursday, May 16, 13
  • 17. Improved communication and collaboration from socialmedia could add $1.3 trillion annually in valueto the economy andraise knowledge worker productivity 20-25%.2012 StudyHow can social media improve our jobs andorganizations?Thursday, May 16, 13
  • 18. 2012 StudyWhere can social add value and increaseproductivity?Thursday, May 16, 13
  • 19. Take the problem andinformation to where individualsalready are.Thursday, May 16, 13
  • 20. Digital and social media take what peopleare already doing and makes iteasier, faster, better.. and more fun.Thursday, May 16, 13
  • 21. PastPresentPassive ActiveTopicBusiness as UsualLocation & Time SpecificTopicSocial Business:Real-time,AnywhereDataDataHow do people connect and share withinorganizations?Thursday, May 16, 13
  • 22. External or Internal Social Media? It’s all businessMarketing,PR,AdvertisingHumanResourcesCustomerServiceNew ProductDevelopmentSalesExternalB2B/B2CStakeholdersExternal -B2B/B2CExternalB2B/B2CInternalCommunicationsStakeholdersExternalRecruitingExternalResearchSocial MediaStrategyImproved CommunicationIncreased EfficiencyHigher SatisfactionCost SavingsIncrease Customer Engagement /FeedbackDecrease Response TimeImprove Customer Satisfaction andRetention RatesImprove Problem SolvingDecrease Response TimeThought LeadershipDevelop CollaborationsCrowd Sourced InnovationReal-time ResponseReach Internal and ExternalAudiencesImprove Target MarketingIncrease Customer Engagement andLoyaltyIntegrate External and InternalCommunications by breaking downsilosThursday, May 16, 13
  • 23. What is MyWalmart.com•Online Community where associates connect, interact & engage•For Walmart Associates Only•Blend of social media and useful information and toolsTraffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of trafficROI?• Reduce Call CenterVolume• Quicker Response• Increase Employee SatisfactionHuman ResourcesThursday, May 16, 13
  • 24. •Ask ?’s•Exchange Information•Share Ideas and Tips with Others• Over 3,000 employees registered for Twelpforce and Twelpforce sent over 65,000 twee• Since its launch in 2008, Best Buy Unboxed has facilitated over 500,000 conversations• Assisted millions of customers, read more than 900,000,000 messagesCustomer ServiceThursday, May 16, 13
  • 25. New Product DevelopmentInnovation - Research Development - Engineering ScienceGE Ecomagination - Looking for great ideas5,000 new business plans,new partnerships, new business modelsThursday, May 16, 13
  • 26. Salesto “get closer to our customers”.Thursday, May 16, 13
  • 27. Social Business Enterprise PlatformsPaid FreeThursday, May 16, 13
  • 28. Thursday, May 16, 13
  • 29. Dr. William J. Ward aka DR4WARDSocial Media ProfessorThursday, May 16, 13