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Social Media and the Future of Small and Medium Sized Business #SMBs

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Dr. William J. Ward
Dr. William J. Ward

Social Media and the Future of Small and Medium Sized Business #SMBs

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Social Media and the Future of Small and Medium Sized Businesses #SMBs   Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University
“Nothing has changed. Everything is different.” ~ Stefan Olander,VP Digital Sport for Nike co-authorVelocity -
Digital and social media take what people are already doing and makes it easier, faster, better.. and more fun.
~ Brian Solis, Principal at Altimeter Group Author,The End of Business As Usual What does the future look like?
Digital Divide Is Every 6-12 months, Not Generational
Spread of Earthquake Related Tweets - 5.8 mag earthquake EpicenterVA Aug. 23, 2011 30 secs.
Improved communication and collaboration from social media could add $1.3 trillion annually in value to the economy and raise knowledge worker productivity 20-25%. 2012 Study How can social media improve our jobs and organizations?
Why should we care about SMBs? ! SMBs contribute $5.5 trillion in annual revenue Source: Dun and Bradstreet ! ! SMBs create 7 out of every 10 new jobs. ! ! Source: Dun and Bradstreet, SBA Office of Advocacy
SMBs are optimistic about 2014 and focused on marketing ! ! ! ! Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
What do companies say about digital and social media? ! ! ! !
How are SMBs using social media for their business ! ! ! Source: LinkedIn Marketing Solutions !
How can social media help SMBs grow ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How are small businesses using social media? ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
Source: Bank of America Small Business Study How are small businesses using social media? ! ! !
How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
Which social media are SMBs using? ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How much time are small businesses spending on social media websites? ! ! !
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How is customer acquisition working for small businesses? ! ! !
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How much time are consumers spending on social media websites? ! ! !
http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html What is the value of word of mouth for SMBs? ! ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html What social media sites are most likely to influence purchases? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
Why do consumer follow brands? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html Percentage of social media users who purchase and item after sharing or favoriting on their network ! !
How does social media influence purchase decision? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html Content for SMBs - Paid, Owned and Earned ! ! !
http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html Types of Digital Content for the Different Stages of The Purchasing Funnel
http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html Content Deliver Funnel
! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
Education & Training http://newhouse.hootsuite.com/
Industry Rigorous and mprehensive ced Strategy and Skills HS Certified vs #ASMScert Education & Training
Questions? #SMBs   Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University

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