Social Media and the Future of Small and Medium Sized Business #SMBs

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Social Media and the Future of Small and Medium Sized Business #SMBs

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Social Media and the Future of Small and Medium Sized Business #SMBs

  1. Social Media and the Future of Small and Medium Sized Businesses #SMBs   Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University
  2. “Nothing has changed. Everything is different.” ~ Stefan Olander,VP Digital Sport for Nike co-authorVelocity -
  3. Digital and social media take what people are already doing and makes it easier, faster, better.. and more fun.
  4. ~ Brian Solis, Principal at Altimeter Group Author,The End of Business As Usual What does the future look like?
  5. Digital Divide Is Every 6-12 months, Not Generational
  6. Spread of Earthquake Related Tweets - 5.8 mag earthquake EpicenterVA Aug. 23, 2011 30 secs.
  7. Improved communication and collaboration from social media could add $1.3 trillion annually in value to the economy and raise knowledge worker productivity 20-25%. 2012 Study How can social media improve our jobs and organizations?
  8. Why should we care about SMBs? ! SMBs contribute $5.5 trillion in annual revenue Source: Dun and Bradstreet ! ! SMBs create 7 out of every 10 new jobs. ! ! Source: Dun and Bradstreet, SBA Office of Advocacy
  9. SMBs are optimistic about 2014 and focused on marketing ! ! ! ! Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
  10. What do companies say about digital and social media? ! ! ! !
  11. How are SMBs using social media for their business ! ! ! Source: LinkedIn Marketing Solutions !
  12. How can social media help SMBs grow ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
  13. How are small businesses using social media? ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
  14. Source: Bank of America Small Business Study How are small businesses using social media? ! ! !
  15. How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
  16. How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
  17. How are small businesses using social media? ! ! ! Source: LinkedIn Marketing Solutions !
  18. Which social media are SMBs using? ! ! ! http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
  19. http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How much time are small businesses spending on social media websites? ! ! !
  20. http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How is customer acquisition working for small businesses? ! ! !
  21. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
  22. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
  23. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
  24. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
  25. http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html What are the benefits of social media marketing for SMBs? ! ! !
  26. http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html How much time are consumers spending on social media websites? ! ! !
  27. http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html What is the value of word of mouth for SMBs? ! ! !
  28. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  29. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  30. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html What social media sites are most likely to influence purchases? ! !
  31. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  32. Why do consumer follow brands? ! !
  33. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  34. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html Percentage of social media users who purchase and item after sharing or favoriting on their network ! !
  35. How does social media influence purchase decision? ! !
  36. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  37. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  38. http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html How does social media influence purchase decisions? ! !
  39. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
  40. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
  41. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
  42. http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html Why do your Twitter followers matter to your SMB? ! ! !
  43. http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html Content for SMBs - Paid, Owned and Earned ! ! !
  44. http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html Types of Digital Content for the Different Stages of The Purchasing Funnel
  45. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html Content Deliver Funnel
  46. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
  47. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
  48. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
  49. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
  50. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
  51. ! http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html Social Listening and Response Case Studies
  52. Education & Training http://newhouse.hootsuite.com/
  53. Industry Rigorous and mprehensive ced Strategy and Skills HS Certified vs #ASMScert Education & Training
  54. Questions? #SMBs   Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University

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