News Media and Our Political
Process “But as news-media outlets—often subsidiary companies of large entertainment conglomerates—chase ratings and ads, how well are democracy and journalism being served?”
The Media Storytellers• At their
worst, the media’s appetite for telling and selling stories leads them to exploit or misrepresent tragedy. • Hurtle from one event to another • Lose their critical distance• If we can examine and critique the powerful dynamics of the media, we will be better able to monitor the rapid changes going on around us.
Culture and the Evolution of
Mass Communication• Mass media consists of cultural institutions/cultural industries: • Media • Schools • Art • Beliefs
The Digital Era• Digital communication
redefined newsand social interaction. • Bloggers have become an important part of the news industry. • Social media like Facebook connect people in a new way.
Media Convergence in the Digital
Era • Media convergence: 1.The merging of content across different media channels 2.Also refers to cross platform, the consolidation of media holdings under one corporation
Models of Mass Communication• Linear
model • Sender—message—mass media channel—(gatekeepers)—receivers • How does feedback fit into the model?• The cultural model recognizes that individuals bring diverse meaning to messages.
Cultural Values of the Modern
Period• Four key values: • Working efficiently • Celebrating the individual • Believing in a rational order • Rejecting tradition/embracing progress
Shifting Values in Postmodern Culture•
Four features of the postmodern: • Celebrating populism • Diversifying and recycling culture • Questioning science and revering nostalgia • Acknowledging paradox
Critiquing Media and Culture •
Media literacy is a critical, not cynical, approach. • Involves an analysis and interpretation of facts • Encourages YOU to take action to help shape the cultural environment
Benefits of a Critical Perspective•
Evaluate the standards by which we judge our culture• Recognize the links between cultural expression and daily life• Monitor how well the media serve democratic practices