Harnessing Digital & Social Media To Become A Learning Organization Dr.  William J.  Ward aka DR4WARD Social Media Professor
WHY?
  ...Nobody Said It Would be    Easy
Video - What is the customer perspective today?
"In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped ...
<ul><li>Technology Jerk </li></ul><ul><li>Moore ’ s Law - approaching a Technological singularity: a period where progress...
<ul><li>Digital Divide of a Different Kind  </li></ul><ul><li>NOT about the HAVES and HAVE NOTs in terms of ACCESS.  </li>...
Wed. Nov. 2, 2011  - Japanese have broken the 10 petaflop barrier. 10.51 quadrillion floating point operations per second....
What is 10.51 quadrillion floating point operations per second?  10,000,000,000,000,000 (10 followed by 15 zeros) Ten thou...
2012 - 20 petaflop machines
2017/18 - 100 petaflop machines 100 thousand million million
 
100,000 times as much ram as Apollo Guidance Computer  1000+ times faster than the computer used to land the orbiter on th...
The Unpredictable Future - Politics
Arab Spring really was social media fueled political revolution Three million tweets Gigabytes of YouTube content Thousand...
2012 U.S. Presidential Elections 61% of social media users saying they expect candidates to have a social media presence 3...
The Unpredictable Future - Innovation
&quot;This is important work because it makes people realize that they can do things on their own-- they have the power to...
The Unpredictable Future - Natural Disasters
Spread of Earthquake Related Tweets - 30 Secs. 5.8 mag earthquake Epi-center VA Aug. 23, 2011
Video - Is Twitter Faster Than An Earthquake?
The Unpredictable Future - Competition
Google Chairman Eric tells US senators Apple's Siri could pose 'competitive threat'  “ Google has many strong competitors ...
Seriously? Google afraid of Siri?
Universal Language Translator - ViA's wearable language translator
Video - Computers Merge With the Physical World
Employer Perspective
52% of U.S. Companies Report Difficulty  Filling Jobs <ul><li>May 2011 </li></ul>
47% of employers blame prospects ’  lack of  “ hard ”  job skills or technical skills  Filling Jobs <ul><li>May 2011 </li>...
90% of employees say that they have to figure things out on their own (no training) <ul><li>March 2011 </li></ul>
<ul><li>March 2011 </li></ul>50% of talent feel undertrained and with no definable career path
Higher Education
Less than 1 in 17 children from families who earn less than $35K a year will earn a bachelor ’ s degree
50% of college students never graduate.
Only 28% of Community College students will have a degree within 3 years.
Higher Ed Graduation Rates      Non-Selective 35% Selective, Competitive 88% Harvard 97%
“ Better having a degree than not but it is no longer a guarantee of a good job. ”     ~ Sir Ken Robinson
How will we bridge the talent & training  crisis?
Crowd Accelerated Innovation Learn from the world ’ s finest everyday. Chris Anderson, curator
Crowd Accelerated Innovation “ For the first time in human history, talented students don't have to have their potential a...
100,000 + enroll for Stanford Artificial Intelligence course - Aug. 2011 LSBF Global MBA on Facebook  34,000 users,
Free, Not accredited...yet 1,000 students in business and computer science  30,000 applicants, and 2,000 volunteer instruc...
Social Media in Higher Ed Methods Randomly assigned 7 first year classes to Twitter/Control groups. Assessed engagement pr...
Any individual or organization can tap  into.
1. Crowd  Chris Anderson, curator
2. Light - Clear, open visibility
By the numbers? 800 m 490 m  120 m 200 m 50 m
Crowd Accelerated Innovation  3. Desire - Global Recognition
Organizations will have to embrace radical openness Chris Anderson, curator
Institutions as Obstacles vs. Collaboration  Fluid Cooperation vs. Rigid Planning   ~ Clay Shirky
Take the problem and information to where individuals already are.
Energize Employees -  Maslow ’ s Hierarchy of Human Needs
 
by Tweet Smarter
Audit where you are at and how you will ascend ~ Altimeter Group
 
Five Things You Need To Do Today to Harness Digital & Social Media
1. Create Conditions Where Learning, Innovation & Engagement is Possible -  Share Ownership - Social Media is Everyone ’ s...
<ul><li>Blue Shirt Nation / Community / TWELPFORCE  </li></ul><ul><li>Ask ? ’ s </li></ul><ul><li>Exchange Information </l...
2. Encourage Participation -  Find & create shareable content with experts & peers
 
3. Set objectives Measure output Incentivize, recognize &  reward
<ul><li>“ 2011 Bonus Multiplier. ”  - Larry Page, Google CEO  </li></ul><ul><li>All employees will need to get behind Goog...
<ul><li>What is MyWalmart.com </li></ul><ul><li>Online Community where associates connect, interact & engage </li></ul><ul...
<ul><li>How do they keep employees coming back? </li></ul><ul><li>Build trust through reliable, consistent communication. ...
<ul><li>What internal partners do they attract? </li></ul><ul><li>Marketing </li></ul><ul><li>Associate Brands </li></ul><...
<ul><li>ROI?  </li></ul><ul><li>Reduce Call Center Volume  </li></ul><ul><li>Quicker Response </li></ul><ul><li>Increase E...
4. Social Bookmarking Curation Content Mgmt.
 
<ul><li>Lessons Learned * Learn by doing; be your own lab rat  * Conduct low-risk experiments * Use social tools to do exi...
5. Collaboration Strengthen Teams   Group Discussions
Center for  Social Media
Center for  Social Media
Dr.  William J.  Ward aka DR4WARD Social Media Professor
Harnessing Digital And Social Media To Become A Learning Organization
Harnessing Digital And Social Media To Become A Learning Organization
Harnessing Digital And Social Media To Become A Learning Organization
Harnessing Digital And Social Media To Become A Learning Organization
Harnessing Digital And Social Media To Become A Learning Organization
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Harnessing Digital And Social Media To Become A Learning Organization

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How Do We Harness Digital And Social Media To Become A Learning Organization?

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Harnessing Digital And Social Media To Become A Learning Organization

  1. 1. Harnessing Digital & Social Media To Become A Learning Organization Dr. William J. Ward aka DR4WARD Social Media Professor
  2. 2. WHY?
  3. 3.   ...Nobody Said It Would be Easy
  4. 4. Video - What is the customer perspective today?
  5. 5. Video - What is the client perspective today?
  6. 6. &quot;In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.&quot; ~ Eric Hoffer
  7. 7. Intel Blog
  8. 8. <ul><li>Technology Jerk </li></ul><ul><li>Moore ’ s Law - approaching a Technological singularity: a period where progress in technology occurs almost instantly </li></ul><ul><li>Third Derivative (3D) Rate of Change = Jerk Syncopation </li></ul><ul><ul><ul><ul><ul><li>~ Tony O ’ Driscoll Professor, Fuqua School of Business, Duke University </li></ul></ul></ul></ul></ul>
  9. 9. <ul><li>Digital Divide of a Different Kind </li></ul><ul><li>NOT about the HAVES and HAVE NOTs in terms of ACCESS. </li></ul><ul><li>About the KNOW and KNOW NOTs in terms of SURVIVAL. </li></ul><ul><ul><ul><ul><ul><li>~ Tony O ’ Driscoll Professor, Fuqua School of Business, Duke University </li></ul></ul></ul></ul></ul>
  10. 10. Wed. Nov. 2, 2011 - Japanese have broken the 10 petaflop barrier. 10.51 quadrillion floating point operations per second. (93% of peak). Japanese IT giant Fujitsu and the government-funded RIKEN research lab - Kobe, Japan
  11. 11. What is 10.51 quadrillion floating point operations per second? 10,000,000,000,000,000 (10 followed by 15 zeros) Ten thousand million million
  12. 12. 2012 - 20 petaflop machines
  13. 13. 2017/18 - 100 petaflop machines 100 thousand million million
  14. 15. 100,000 times as much ram as Apollo Guidance Computer 1000+ times faster than the computer used to land the orbiter on the moon 16 million colors vs calculator-like display of the AGC
  15. 16. The Unpredictable Future - Politics
  16. 17. Arab Spring really was social media fueled political revolution Three million tweets Gigabytes of YouTube content Thousands of blog posts and Facebook analyzed.
  17. 18. 2012 U.S. Presidential Elections 61% of social media users saying they expect candidates to have a social media presence 38% of social media users indicate that information found on social media will help determine their voting choices as much as traditional media sources like TV or newspapers. ~ Harris Interactive September 2011
  18. 19. The Unpredictable Future - Innovation
  19. 20. &quot;This is important work because it makes people realize that they can do things on their own-- they have the power to solve their own problems and reduce labor for their everyday tasks.&quot; - Bernard Kiwia, Pedal Power Inventor in Arusha, Tanzania
  20. 21. The Unpredictable Future - Natural Disasters
  21. 22. Spread of Earthquake Related Tweets - 30 Secs. 5.8 mag earthquake Epi-center VA Aug. 23, 2011
  22. 23. Video - Is Twitter Faster Than An Earthquake?
  23. 24. The Unpredictable Future - Competition
  24. 25. Google Chairman Eric tells US senators Apple's Siri could pose 'competitive threat' “ Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information. ” + =
  25. 26. Video - Apple iPhone 4S - TV Ad - Siri, Snow Today
  26. 27. Seriously? Google afraid of Siri?
  27. 28. Universal Language Translator - ViA's wearable language translator
  28. 29. Video - Computers Merge With the Physical World
  29. 30. How do we keep up? Where do we start?
  30. 31. Employer Perspective
  31. 32. 52% of U.S. Companies Report Difficulty Filling Jobs <ul><li>May 2011 </li></ul>
  32. 33. 47% of employers blame prospects ’ lack of “ hard ” job skills or technical skills Filling Jobs <ul><li>May 2011 </li></ul>
  33. 34. Employee Perspective
  34. 35. 90% of employees say that they have to figure things out on their own (no training) <ul><li>March 2011 </li></ul>
  35. 36. <ul><li>March 2011 </li></ul>50% of talent feel undertrained and with no definable career path
  36. 37. Higher Education
  37. 38. Less than 1 in 17 children from families who earn less than $35K a year will earn a bachelor ’ s degree
  38. 39. 50% of college students never graduate.
  39. 40. Only 28% of Community College students will have a degree within 3 years.
  40. 41. Higher Ed Graduation Rates Non-Selective 35% Selective, Competitive 88% Harvard 97%
  41. 42. “ Better having a degree than not but it is no longer a guarantee of a good job. ” ~ Sir Ken Robinson
  42. 43. How will we bridge the talent & training crisis?
  43. 44. Crowd Accelerated Innovation Learn from the world ’ s finest everyday. Chris Anderson, curator
  44. 45. Crowd Accelerated Innovation “ For the first time in human history, talented students don't have to have their potential and their dreams written out of history by lousy teachers. They can sit two feet in front of the world's finest every day.&quot; <ul><ul><ul><ul><li>~ Chris Anderson, curator Ted </li></ul></ul></ul></ul>
  45. 46. 100,000 + enroll for Stanford Artificial Intelligence course - Aug. 2011 LSBF Global MBA on Facebook 34,000 users,
  46. 47. Free, Not accredited...yet 1,000 students in business and computer science 30,000 applicants, and 2,000 volunteer instructors, some from prestigious universities
  47. 48. Social Media in Higher Ed Methods Randomly assigned 7 first year classes to Twitter/Control groups. Assessed engagement pre & post using NSSE. Assessed end-of-semester GPAs. Results Twitter group had significantly greater increases in engagement and significantly higher grades than control group.
  48. 49. Any individual or organization can tap into.
  49. 50. 1. Crowd Chris Anderson, curator
  50. 51. 2. Light - Clear, open visibility
  51. 52. By the numbers? 800 m 490 m 120 m 200 m 50 m
  52. 53. Crowd Accelerated Innovation 3. Desire - Global Recognition
  53. 54. Organizations will have to embrace radical openness Chris Anderson, curator
  54. 55. Institutions as Obstacles vs. Collaboration Fluid Cooperation vs. Rigid Planning ~ Clay Shirky
  55. 56. Take the problem and information to where individuals already are.
  56. 57. Energize Employees - Maslow ’ s Hierarchy of Human Needs
  57. 59. by Tweet Smarter
  58. 60. Audit where you are at and how you will ascend ~ Altimeter Group
  59. 62. Five Things You Need To Do Today to Harness Digital & Social Media
  60. 63. 1. Create Conditions Where Learning, Innovation & Engagement is Possible - Share Ownership - Social Media is Everyone ’ s Job
  61. 64. <ul><li>Blue Shirt Nation / Community / TWELPFORCE </li></ul><ul><li>Ask ? ’ s </li></ul><ul><li>Exchange Information </li></ul><ul><li>Share Ideas and Tips with Others </li></ul>
  62. 65. 2. Encourage Participation - Find & create shareable content with experts & peers
  63. 67. 3. Set objectives Measure output Incentivize, recognize & reward
  64. 68. <ul><li>“ 2011 Bonus Multiplier. ” - Larry Page, Google CEO </li></ul><ul><li>All employees will need to get behind Google ’ s new social strategy </li></ul><ul><li>Even employees not directly involved in building its social products are expected to contribute by testing and reporting feedback. </li></ul><ul><li>If Google ’ s social strategy fails, employee bonuses would shrink by 25% If it succeeds, they ’ ll be 25 % larger. </li></ul>
  65. 69. <ul><li>What is MyWalmart.com </li></ul><ul><li>Online Community where associates connect, interact & engage </li></ul><ul><li>For Walmart Associates Only </li></ul><ul><li>Blend of social media and useful information and tools </li></ul><ul><li>Traffic Stats </li></ul><ul><li>1.2 million registered users </li></ul><ul><li>12.3 million page views in Feb. 2011 </li></ul><ul><li>85% of users return to site 3X or more per week </li></ul><ul><li>Mobile accounts for 50% of traffic </li></ul>
  66. 70. <ul><li>How do they keep employees coming back? </li></ul><ul><li>Build trust through reliable, consistent communication. </li></ul><ul><li>Stay relevant by focusing on key topics for associates. </li></ul><ul><li>Simplify lives through access to tools and resources. </li></ul><ul><li>Acknowledge associates thoughts, opinions, and experiences. </li></ul>
  67. 71. <ul><li>What internal partners do they attract? </li></ul><ul><li>Marketing </li></ul><ul><li>Associate Brands </li></ul><ul><li>Operations </li></ul><ul><li>Benefits </li></ul><ul><li>HR </li></ul><ul><li>Payroll </li></ul><ul><li>Community Outreach </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Walmart Foundation </li></ul><ul><li>Sustainability </li></ul><ul><li>Training </li></ul>
  68. 72. <ul><li>ROI? </li></ul><ul><li>Reduce Call Center Volume </li></ul><ul><li>Quicker Response </li></ul><ul><li>Increase Employee Satisfaction </li></ul>
  69. 73. 4. Social Bookmarking Curation Content Mgmt.
  70. 75. <ul><li>Lessons Learned * Learn by doing; be your own lab rat * Conduct low-risk experiments * Use social tools to do existing work better * Explore how these tools can turn the impossible or impractical into reality * Don ’ t aim for DIY perfection, reach out to like-minded allies * Be resourceful like.. </li></ul>Center for Social Media
  71. 76. 5. Collaboration Strengthen Teams Group Discussions
  72. 77. Center for Social Media
  73. 78. Center for Social Media
  74. 79. Dr. William J. Ward aka DR4WARD Social Media Professor

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