Common Announcement 1.27.11 FearLess Revolution & Alex Bogusky

Something has changed Drop a stone in a bucket and the ripples radiate out. In a big enough bucket this expansion of energy seems endless. Until those ripples hit the edge of the bucket. Then in an instant all that energy is moving in the exact opposite direction.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 2

Something has changed We have hit the edges of our bucket, our ecosystem. What was frugal is now wasteful. What was once smart is now dumb. What was once business as usual must become business as unusual.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 3

When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past, or get down to the business of imagining a future.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 4

We believe in commerce Capitalism is the most powerful force on earth and has lifted billions out of poverty. But it is in crisis.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 5

A brief history of powerAnd each former power goes to work for the new power.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 6

Walmart Norway Kuwait Bangladesh Costa Rica Ghana $408BEven Individual Corporations Rival NationsWalmart’s Revenue vs The 2009 GDP of Assorted Nations, Source: The World Bank©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 7

Having the world we want will not come from “voting” for it.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 8

?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 9

We started simply enough To help individuals understand the power they have in the everyday choices they make.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 10

“ Consumers are the largest economic group in the economy, affecting and affected by almost every public and private economic decision. Two-thirds of all spending in the economy is by consumers. But they are the only important group in the economy who are not effectively organized, whose views are often not heard. -John F. Kennedy ”©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 11

FearLess 1.0 With that in mind, we set out to create a new agreement between consumers and corporations.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 12

We soon realized we were not alone Hundreds of creative people began reaching out to get involved and to make a difference. But in what?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 13

“ Socio-productivity means being consistently able to create new industries, markets and categories, and segments that rivals consider “impossible,” flabbergasting them because they fly squarely in the face of industrial-age logic... to create markets and industries that orthodox capitalism is unable to serve... masters of socio- productivity -- create ultra-high- need-low-cost- economic arenas where the least well-off are made the most better-off. ” -Umair Haque©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 14

We met a very important partner.Project M. Designers solving social problems with design.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 15

We cant solve problems using!the same!kind of thinking we used!when we created!them.”- Einstein Thinking wrong©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 16

©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 17

Alabamboo 800,000 acres of new design thinking©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 20

We came to realize that we can do more than apply pressure to the current system. Creative people must play a part in inventing the new capitalism.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 21

Our mission: Design a capitalism that spreads love and prosperity to all stakeholders.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 22

Can we radically scale? To create a living network that unleashes creativity to solve social problems. One that incubates hundreds, or thousands, of locally grown and supported businesses working together.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 23

We have come to believe that we can build... An open-source living network for a new brand of capitalism.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 24

A living network that gives creative people: A chance to design and prototype the new capitalism.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 25

The next question became: What components do we need to build such a living network, to foster new forms of business, and to ensure their success?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 26

“A new brand of capitalism.” We believe our living network requires 3 main functions: New New Capitalism Capitalism Community Out-cubator FearLess Revolution Media©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 27

New Capitalism Community Deﬁnition: A global network of support Purpose: Increase reach and impact Our goal is no less than to spark a global movement. We aim to build a community where designers, strategists, vertical experts, celebs, capital, media, and anyone else with the credible talent to help us to launch more new capitalism projects.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 28

New Capitalism Out-cubator Deﬁnition: A social venture launch pad Purpose: To manufacture positive change Rapid, ground-up business creation. A new breed of business - built on values the community holds dear: transparency, sustainability, accountability. As the network of businesses grow – branded alike – they will be able to tackle even larger and more complex problems through shared data and best practices. The Out-cubator process will: • Start companies • Buy/rebrand/restructure companies • Co-brand betas with other companies©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 29

FearLess Revolution Media Definition: Aggregator and Amplifier Purpose: Inform and ignite positive change Our expanded blog and web series will be dedicated to making the community and out- cubated companies famous. Focusing beyond the consumer/corporate agreement to create exposure for the new brand of capitalism projects. We will be reporting on a future where fun and profitability come from making people, society and even future generations better off.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 30

? So what is our new capitalist brand?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 31

Benefiting people, communities, society, the environment and future generations is the new advantage in business. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 32

Why a new brand paradigm: Because while Walmart, Nike, Starbucks, and Whole Foods are unlocking shared value by collaborating with all stakeholders, their brands are still limited by the legacy of an old design.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 33

Google IBM Coca-Cola Disney McDonald’s 0 50 100 150 200 Brand ValueThis Matters Because Brands Are Very ValuableSources: Interbrand, Yahoo! Finance, numbers in billions USD©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 34

Lost Value for us all Today, brand value and benefit only accrues to the company. Not to society. Not to the environment. Not to future generations.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 35

A brand that ? = isn’t an institution but is instead a living networkCan we do better?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 36

A brand that ? = provides collaborative advantage rather than competitive advantage?Can we do better?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 37

A brand that can ? = represent a new capitalist philosophy.Can we do better?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 38

A brand that ? = is open to all that agree to the community rulesCan we do better?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 39

Design a HUGE ? = brand for small progressive capitalistsCan we do better?©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 40

Introducing COMMON: Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 41

A brand that is = community designed. Community owned. Community directed.©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 42

The Common Network Here’s how the process of spinning off hundreds of like-branded companies will work ... The COMMON The COMMON Community Out-cubator COMMON Media©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 43

Our Process: COMMON Community Post it to the Community “I see a problem.” Discussion & Rating COMMON MEDIA OUT-CUBATOR©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 44

Our Process: COMMON Out-cubator COMMON Capital Can Help the Entrepreneur Get Started Online Discussion COMMON __________ Generates New Created to Change Business Ideas $$$$ the World COMMON COMMUNITY COMMON MEDIA©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 45

Our Process: COMMON Media Foster Community Inspire the Make Famous Community OUT-CUBATOR COMMON COMMUNITY©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 46

How the magic gets multiplied: The COMMON community scales online©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 47

A global brand and a huge library of brand elements Brand awareness far beyond that of any startup The business development = platform of the community A pool of best practices and wisdom within our businesses Experts in multiple fields of business A community of shared and supportive business values The buying power of the community©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 53

How else do we manifest the COMMON Community? At FearLess, we like lots of tangibility©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 54

The COMMON LabThat little extra boost for the designer/social entrepreneur©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 55

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Common Announcement 1.27.11 FearLess Revolution & Alex Bogusky

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