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NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow
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NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 2 Slideshow

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#NH1074Ward COM 107 is the Communications and Society class at the S.I. Newhouse School of Public Communications taught by DR4WARD

#NH1074Ward COM 107 is the Communications and Society class at the S.I. Newhouse School of Public Communications taught by DR4WARD

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  • 1. Chapter 2The Internet, Digital Media, and Media Convergence
  • 2. The Birth of the Internet• ARPAnet: begun by the Defense Department• No central authority, therefore no way to shut down• This effort gave birth to the Internet.
  • 3. The Birth of the Internet• Two key innovations: • E-mail • Bulletin boards• As Internet use proliferated, entrepreneurs took notice.
  • 4. The Net Widens• Microprocessors signaled the Net’s marketability. • Allowed for the first personal computers• By the mid-1980s, fiber-optic cables became the standard.• By the late 1980s, a growing community set the stage for the Net’s emergence as a mass medium.
  • 5. Web 1.0: The World Begins to Browse• Tim Berners-Lee developed the World Wide Web at CERN in the late 1980s.• With Web browsers, users can navigate the Web.
  • 6. • What is the internet, anyway?
  • 7. The Commercial Structure of the Web• In the beginning, commercial entities seeking to capture business in four areas: • Internet Service • Web Browsing • E-mail • Web directories/search engines
  • 8. Web 2.0• New methods of distributing information: • Instant messaging • Blogs • Wiki Web sites • Social media sites
  • 9. Social Media• Emphasis on user-generated content through an online platform• Creates a dialogue and social experience between users• Enables users to communicate to the masses• A fundamental shift in how people discover, read and share
  • 10. Web 3.0• Semantic Web • Goal: Create a more organized, meaningful Web • Freebase.com
  • 11. Net Neutrality • Principle that every website and user has the same internet network speed and access • Open and Neutral Network
  • 12. What’s at Stake Without Net Neutrality?• Small business• Innovators• Political Groups• Nonprofits• iPod listeners
  • 13. Media Convergence• Media converges on our PC. • Users can access movies (Netflix), music (iTunes), and much more.• Smartphones and touchscreen devices can perform a variety of tasks using third-party applications.
  • 14. Smartphones and Media Convergence “Along with computers, digital music players, and a new generation of touchscreen devices like the iPad, smartphones are part of the general shift to media convergence in media devices over the past decade.”
  • 15. Ownership: Dividing Up the Web• Four companies dominate Web 2.0: • Google • Microsoft • Yahoo! • Facebook
  • 16. What Google OwnsSearch Social Networking Mobile• Google Web Search • Google Buzz • Google Mobile• Google Blog Search • Google Wave • Google Android• Google News • Google Knol • Google SMS• Google Book Search • Orkut • Google Latitude• Google Scholar • Google Voice• Google Maps Advertising • Zipdash (navigation• Google Images • Adwords assistance)• Google Video • Adsense• Google Earth • Doubleclick Radio• Google Sky • Feedburner • dMarc Broadcasting• Ganji (Chinese language • AdMob • Maestrosearch) Software and AppsWeb Sites and Services • Google Docs• Blogger • Google Calendar• Gmail • Google Checkout• Google Chrome • Google Groups• Postini • Google Talk• iGoogle • Gapminder’s Trendalyzer• YouTube Software (visualization• Knol graphics)• Picasa/Panoramio
  • 17. Video Games and Interactive Environments• Online interaction with other players is now a part of video games. • Massively multiplayer online role-playing games (MMPORGs) played with an avatar• Consoles like the Xbox 360, Nintendo Wii, and Sony PS3 also act as DVD players, digital video recorders.
  • 18. The Economics and Effects of Gaming• By 2010, 60% of U.S. households had a videogame console.• Video games are now a $10.5 billion industry. • Downsides include addiction to playing.• Future of video games promises to be a more immersive, portable experience.
  • 19. Targeted Advertising and Data Mining• Advertising is part of social networking sites and e-mail.• Modern marketing relies on data mining • E-commerce • Cookies • Spyware • Opt-in, opt-out policies
  • 20. Internet Issues• Ownership• Data Mining and Targeted Advertising• Security• Appropriateness• Access• Alternative Voices
  • 21. Access: The Fight to Prevent a Digital Divide• Digital divide • The growing contrast between “information haves” and “information have-nots”• Big gaps in access • In the United States • Between the U.S. and the rest of the world

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