The Birth of the Internet•
ARPAnet: begun by the Defense Department• No central authority, therefore no way to shut down• This effort gave birth to the Internet.
The Birth of the Internet•
Two key innovations: • E-mail • Bulletin boards• As Internet use proliferated, entrepreneurs took notice.
The Net Widens• Microprocessors signaled
the Net’s marketability. • Allowed for the first personal computers• By the mid-1980s, fiber-optic cables became the standard.• By the late 1980s, a growing community set the stage for the Net’s emergence as a mass medium.
Web 1.0: The World Begins
to Browse• Tim Berners-Lee developed the World Wide Web at CERN in the late 1980s.• With Web browsers, users can navigate the Web.
The Commercial Structure of the
Web• In the beginning, commercial entities seeking to capture business in four areas: • Internet Service • Web Browsing • E-mail • Web directories/search engines
Web 2.0• New methods of
distributing information: • Instant messaging • Blogs • Wiki Web sites • Social media sites
Social Media• Emphasis on user-generated
content through an online platform• Creates a dialogue and social experience between users• Enables users to communicate to the masses• A fundamental shift in how people discover, read and share
Media Convergence• Media converges on
our PC. • Users can access movies (Netflix), music (iTunes), and much more.• Smartphones and touchscreen devices can perform a variety of tasks using third-party applications.
Smartphones and Media Convergence “Along
with computers, digital music players, and a new generation of touchscreen devices like the iPad, smartphones are part of the general shift to media convergence in media devices over the past decade.”
What Google OwnsSearch Social Networking
Mobile• Google Web Search • Google Buzz • Google Mobile• Google Blog Search • Google Wave • Google Android• Google News • Google Knol • Google SMS• Google Book Search • Orkut • Google Latitude• Google Scholar • Google Voice• Google Maps Advertising • Zipdash (navigation• Google Images • Adwords assistance)• Google Video • Adsense• Google Earth • Doubleclick Radio• Google Sky • Feedburner • dMarc Broadcasting• Ganji (Chinese language • AdMob • Maestrosearch) Software and AppsWeb Sites and Services • Google Docs• Blogger • Google Calendar• Gmail • Google Checkout• Google Chrome • Google Groups• Postini • Google Talk• iGoogle • Gapminder’s Trendalyzer• YouTube Software (visualization• Knol graphics)• Picasa/Panoramio
Video Games and Interactive Environments•
Online interaction with other players is now a part of video games. • Massively multiplayer online role-playing games (MMPORGs) played with an avatar• Consoles like the Xbox 360, Nintendo Wii, and Sony PS3 also act as DVD players, digital video recorders.
The Economics and Effects of
Gaming• By 2010, 60% of U.S. households had a videogame console.• Video games are now a $10.5 billion industry. • Downsides include addiction to playing.• Future of video games promises to be a more immersive, portable experience.
Targeted Advertising and Data Mining•
Advertising is part of social networking sites and e-mail.• Modern marketing relies on data mining • E-commerce • Cookies • Spyware • Opt-in, opt-out policies
Access: The Fight to Prevent
a Digital Divide• Digital divide • The growing contrast between “information haves” and “information have-nots”• Big gaps in access • In the United States • Between the U.S. and the rest of the world