New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

Business Etiquette in the Digital Age

The Power of Social Media

What do these brands have in common?

Tweeted during Japanese DisasterGilbert Gottfried fired as voice of AFLAC duckfor remarks on his personal Twitter Account about Japan after natural disaster.

AFLAC Insures about 1 out of every 4Households in Japan

Person at Social Media agency ﬁred and agency ﬁred

#1 Ranked Super Bowl Ad based on Tweets & Positive Sentiment

Tweeted during Egyptian revolutionNo one was ﬁred but apology wasissued after public outrage.

John Galliano, Head Designer of Dior Fired After “I Love Hitler” Your Fired!

Tweeted from Red Cross Account

Making the best of a difficult situation

Lemons to Lemonade

Social Media Sobriety Test

Last Night Never Happened?

is the new Résumé77% of employers surveyed reported performing a "Google" search on job applicants. Source: Monster.com Survey 2010

Your Hired! 92% of companies actively hiring in 2010 currently use or plan to recruit via social networks. Of this group, which social networking Sites do you or your company use to find candidates? • 86% LinkedIn / 60% Facebook / 50% Twitter Source: Jobvite Social Recruitment Survey 2010

8 percent of companies with more than 1,000 employees have fired someone for social media actions—double what was reported in 2008. Source: 2009 study by Internet security firm Proofpoint

Talent Crisis & Training GapOnly 29% of Companies have a Formal Social Media Policy Source: Manpower Survey 201090% of employees say they have to figure things out on theirown (no training).50% of talent in the marketing and communications industryfeel undertrained and with no definable career path.McKinsey employees spend one month a year inprofessional development vs. two days at the averageagency.

Do’s & Don’ts

Everything you post online is visible by all• Don’t think that what you do on Facebook or Twitter is just between you and your friends.• Don’t post about drug or alcohol abuse, profanity, off-color or sexual humor, and other inappropriate conduct.

• Do get on social media, professionally.• Do think of it like a resume.• Do know that we are all learning Your Hired!

Questions?email: dr4ward@me.com web: http://www.dr4ward.com/twitter: http://twitter.com/DR4WARDLinkeIn: http://www.linkedin.com/in/dr4ward

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New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

by William Ward on Mar 28, 2011

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New Business Etiquette in the Digital & Social Age - You’re Fired or You’re Not Fired? — Presentation Transcript