The Top-Level Domain Hype Cycle The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com Generic Names Supporting Organization (GNSO) Council Resolution 20051128-04 “ The GNSO votes to initiate the PDP on new gTLDs. The GNSO will develop a work program in consultation with the ICANN staff and ICANN board that sets out a timeframe for work”

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com

The Top-Level Domain Hype Cycle 2005 2008 2010 2012 „ That‘s the silliest idea ever“ „ I still don‘t see the point“ „ Hmm, Ebay says they will go for“ „ Woah, so many applicants“ „ Wow, just found www.sale.gucci and www.my.nyc“ „ Let‘s go for our .brand“  „ Yeah, we got our .brand“  Round Round today „ Didn‘t I tell you before?“ The new gTLD Hype Cycle 2009 by Dirk Krischenowski www.dotzon.com