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DOTZON at Domain Meeting Warschau
 

DOTZON at Domain Meeting Warschau

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The New TLDs Lots of new Business for Registrars and Registries ahead, 16. April 2009, Future Business Trends in the Domain Industry / SECONDARYMARKET2009.PL

The New TLDs Lots of new Business for Registrars and Registries ahead, 16. April 2009, Future Business Trends in the Domain Industry / SECONDARYMARKET2009.PL
Warszawa, Dirk Krischenowski

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    DOTZON at Domain Meeting Warschau DOTZON at Domain Meeting Warschau Presentation Transcript

    • The New TLDs Lots of new Business for Registrars and Registries ahead 16. April 2009 Future Business Trends in the Domain Industry / SECONDARYMARKET2009.PL Warszawa Dirk Krischenowski
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    • DOTZON – The Top-Level-Domain Experts
        • Team
      • Dirk Krischenowski
      • Johannes Lenz-Hawliczek
      • Katrin Ohlmer
      • Unique TLD Expertise
      • Know-How & Experience (TLDs, Domains, ICANN, Application, …)
      • Contacts & Network (Politics, Business, Registrars, ICANN, …)
      • From TLD idea development  application writing  market penetration
      • Integrating ICANN, technology, legal and branding for the TLD application
      • Clients
      • Large companies & Organizations
      • Cities & Regions
    • The new TLD Framework
    • New gTLD TLD Application Framework
      • New gTLD application window at ICANN app. in Q1/2010
      • Total costs until 1 st domain.tld goes online ~ € 300-500,000
      • Annual TLD operation cost ~ € 75-200,000
      • First come, first served approval principle
      • Complex requirements in the Application Guidebook
      • Many pitfalls and uncertain points
      • 10 years contract with ICANN
    • Timeline new Top-Level-Domains* * Based on ICANN data .tld online .tld online 2009 2010 2011 Application Window 1 Application Window 2
    • Detailed Timeline (excerpt of the all-over plan)
    • Which TLDs will come?
    • Geographic Top-Level-Domains .boston .chicago .seoul .tokyo …
    • Generic Top-Level-Domains .blog .open .maps .kids .smith .bank .iban .pay
    • New Business Models with generic TLDs .maps .kids .smith .pharma Dotgeo, dotinc, dotiban, dotpay, dotmaps, dotkids, dotsmith
      • . 中國 ( .china, in addition to .cn)
      • .p Ф (in addition to .ru)
      Non-ASCII-TLDs
    • Company and Brand TLDs dotciti, dotcitbank Dot facebook, dotfacbook, facebook domain www.my-shop.
    • Development of Top-Level-Domains Root (.) gTLDs .com … gTLDs .info … sgTLDs .jobs … Geo-gTLDs .asia / .cat ccTLDs .de … Others .arpa .int .nato … 1983 1984-1999 2004-2009 2000-2003 gTLDs .shop … IDN ccTLDs . 中國 (.china) cityTLDs .berlin Trademark .bmw / .apple IDN gTLDs . 的 (.com) … ccTLDs .eu … lcTLDs .cym GeoTLDs .quebec New types from 2010 Ex ccTLDs .su … New ccTLDs .ru .me …
    • Business Opportunities
    • Why there is a special Interest in .brand/.company Branding
      • Brand extension and protection
      • Unique global selling proposition (USP)
      • Unified global communication
      • Digitalization strategy
      Revenues Security Legal
      • Business & Revenue models
      • Safety and Security in commerce /communication, e.g. by new standards like DNSSEC
      • Stability and Independency from third parties
      • Minimizing Spam, Phishing, Fraud
      • Less legal costs for trademark protection
    • What a Company TLD Applicant needs Technology Legal Advice ICANN Expertise Branding Top-Level-Domain Applicant
    • The Business Opportunities for Registrars/Registries
      • Providing technology for a company TLD:
      • Implementation and operations of Back-End Registry
      • Handling of Implementation (Sunrise/Landrush/GoLive)
      • Whois Service
      • Nameserver / Rootnameserver
      • Support Services
      • Hardware
      • Training
    • Relevant Factors for technology providers
      • ICANN‘s RSTEP program for Back-End services evaluation (at least US$ 50,000)
      • Capacity for customers needs
        • Number of domains
        • Simultaneous User Interfaces
        • Global server landscape
      • Others
        • Security, technical features (DNSSEC, IPv6, IDN, …)
        • Service Level
    • Registrars are the Gatekeeper
      • Established customer contacts to key functions in companies:
        • Domain management (ideal entry position for registrars)
        • IT department
        • Marketing & Sales department
        • Legal department
      • Showing the risks and opportunities of an own TLD
      • Raising awareness for possibilities an own TLD offers:
        • web, mail, security, business model, …
      • Explaining what they provide and what company might need
        • Hardware and software
        • Interfaces for the company
        • Company staff training
      • Taking companies through ICANN requirements (with partners)
    • Procedure and Elements for a successful Bid * External Expertise ** External Expertise or DOTZON Technology* DOTZON Market and/or Community TLD Budget Approval by ICANN Policies** .tld Idea Writing Bid Lobbying Consulting Business Model Go / No Go DOTZON DOTZON Branding**
    • Cost Allocation Technology € 50-140K Legal € 25K ICANN expertise € 100-200K Optional: Branding €25K Application fee US$ 185K
    • Technical Overview for a Company TLD
    • Summary
      • There‘s a lot of business out there
      • Good company entry point are domain management and marketing people
      • The time is there to raise the attention towards .company
      • A .company TLD is teamwork
      • Good luck!
    • Contact
      • DOTZON GmbH
      • Akazienstrasse 2 | 10823 Berlin
      • Tel +49 30 4980 2726 | Fax +49 30 4980 2727
      • dirk@dotzon.com | Mobil +49 173 2339156
      • johannes@dotzon.com | Mobil +49 172 3929144
      • katrin@dotzon.com | Mobil +49 173 2019240
      • www.dotzon.com
      • company tld brand tld top-level-domain branding domains tld consulting icann trademark domains intellectual property wipo