Popular and up-and-coming social media platforms - West Virginia University

  • 145 views
Uploaded on

This is a presentation from a workshop that took place on Feb. 26 at West Virginia University. Tony Dobies and Candace Nelson presented the material.

This is a presentation from a workshop that took place on Feb. 26 at West Virginia University. Tony Dobies and Candace Nelson presented the material.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
145
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Excited to be here … because social media is so important
  • Who has social media accounts? Who runs them at wvu? Who has more than just a twitter and facebook acct for wvu?Social media is where people go to gather for info and to spend time and have fun – they are here … we should be too! THERE ARE NO RULES!
  • There are no fine-tuned social media rules … only what works and what doesn’t work based on experiencesTons of stuff going over today … we want this to be open and honest and questions should be askedAs many as possible – no stupid questions
  • More than any other social site – it’s the largestVery active user base Talk about how teens are starting to leave because more and more parents and grandparents are joining – so for WVU this is a good platform for alumni/parents50 million pages (I have a ton of statistics that tell you just how big it is, but I won’t go through them all)Since 2011, 25 percent decrease in number of 13-17Since that time, 80 percent growth in 55 and over – 45 percent of 65 yr olds and older use or have used FB70 percent of parents of teens are on FB
  • These get viewed two-times more frequently than the average updateGraphics/photos/video are for all social – but I’ll keep saying it (say something about being three times more likely to be viewed if it has photo or video)
  • What are the goals?
  • What are the goals?Our equivalent is the flying wv cookie
  • What are the goals?
  • Audience is teens and young adults … it continue to gets older, as wellPeople are 47 percent more likely to visit a brand’s website if they follow it on twitterMajority of views come from mobile
  • 5 times more likely to visit if photo/video/graphic140 characters forces you to be brief/quick, so it became a big thing with journalists and some people wanted out of facebookYou don’t want to be talking at them, you want to be talking with them!
  • Goals: Take advantage of eventsIt’s what your audience wants to read
  • Engage with them!
  • Find an example to talk about
  • *** MAKE SURE TO SAY THAT FB/TWITTER ARE MOST POPULAR AND LARGEST – THESE OTHERS ARE NICHE AND MAY NOT BE FOR YOU – depends on your audience- Be selective about which accounts you use – it’s better to be good at one than bad at three or four94 percent of recruiters for jobs vet candidates through linkedin30 million recent grads on here
  • Goals?
  • Goals?
  • Web version is there but you can’t post
  • Goals?
  • Goals?
  • Helps improve search
  • Google is most visited site, Facebook after YouTubeAnother situation where content needs to fit the medium (interviews aren’t really video)
  • Stanford example
  • Visitor’s center (re-trace steps) example
  • Promptedinstagram to get videoDirectly connects to twitter
  • Trend to have social sites are much more specific and focused on a particuar topic
  • Don’t make assumptions. Find evidence to support the use of certain types of social media. Try to look at every single person that follows/likes youSocial media is personal and interactive – don’t just post linksThink mobile at all times – don’t share something that isn’t mobile friendly.Don’t gauge your success on how many followers you have.

Transcript

  • 1. POPULAR AND UP-AND-COMING SOCIAL MEDIA PLATFORMS
  • 2. WHO ARE WE? • Tony Dobies, senior writer for University Relations/News – @DOBIEST on social media • Candace Nelson, senior writer for University Relations/News – @Candace07 on social media
  • 3. WHY IS SOCIAL MEDIA IMPORTANT? • • • • People spend time on social media sites. It’s not going away anytime soon. It’s a great way to stay connected. Constantly changes. Keep up!
  • 4. YOU PROBABLY ALREADY HAVE QUESTIONS HUH?
  • 5. FACEBOOK • 1.23 billion monthly users (757 million visit each day) • The age of the average user continues to go up. • The “older” social media network
  • 6. FACEBOOK • Fan pages • Likes
  • 7. FACEBOOK • News feed
  • 8. FACEBOOK • Shares • Likes • Comments
  • 9. FACEBOOK • • • • • Personal, in-depth stories Photos/videos/graphics Posts that allow for commenting Share content No character limit
  • 10. FACEBOOK
  • 11. FACEBOOK
  • 12. FACEBOOK
  • 13. FACEBOOK QUESTIONS?
  • 14. TWITTER • 241 million monthly users (100 million daily) • Younger audience than Facebook • The “immediate” social media network
  • 15. TWITTER • Timeline
  • 16. TWITTER • 140-character limit
  • 17. TWITTER • Replies • Favorites • Retweets
  • 18. TWITTER • Hashtags
  • 19. TWITTER • • • • • • Timely, newsworthy content Simple (140 characters only!) Drive people to your website with links. Photos/videos/graphics Share content you like via retweets. Engage with your followers.
  • 20. TWITTER
  • 21. TWITTER
  • 22. TWITTER
  • 23. FACEBOOK VS. TWITTER • Two different platforms, two different uses • Don’t connect the two. • Remember your audience will likely be different between the two.
  • 24. QUESTIONS ABOUT TWITTER
  • 25. LINKEDIN • 187 million monthly users • Average person spends just 17 minutes per month • Audience mainly alumni • The “professional” social network
  • 26. LINKEDIN • Make connections – Interact with colleagues/current students/alumni • Job searches/postings – Share relevant professional content
  • 27. LINKEDIN
  • 28. LINKEDIN
  • 29. LINKEDIN
  • 30. LINKEDIN QUESTIONS
  • 31. INSTAGRAM • • • • 150 million monthly users (75 million daily) 16 billion photos shared Younger audience The “visual” social network
  • 32. INSTAGRAM • • • • Photos and 15-second videos No links Available mainly through smartphone app Link your Facebook and Twitter accounts.
  • 33. INSTAGRAM • Post things that are visually appealing and out-of-the-ordinary • Share others’ stunning content • Don’t over-post • Limit one post per event (collage)
  • 34. INSTAGRAM
  • 35. INSTAGRAM
  • 36. INSTAGRAM
  • 37. INSTAGRAM QUESTIONS
  • 38. GOOGLE+ • 300 million monthly users • Average user spends less than seven minutes per month on Google+ • Hybrid between Facebook/LinkedIn • The “geeky” social media network
  • 39. GOOGLE+ • Circles • It’s Google. You should be there. • Google Hangouts
  • 40. GOOGLE+
  • 41. GOOGLE+ QUESTIONS
  • 42. PINTEREST • • • • • 70 million total users 98 minutes per month Women make up 80 percent of the audience Lifestyle-focused content The “woman’s” social media network
  • 43. PINTEREST • Pins, re-pins, boards • Visual content (infographics) • Categorize your content
  • 44. PINTEREST
  • 45. PINTEREST QUESTIONS?
  • 46. YOUTUBE • Second-most visited website • Video content – active, visual • Also: Vimeo
  • 47. BLOGGER/WORDPRESS • • • • • • Where “social media” started Creative content from the “every man” Informal, conversational Lighter content Ongoing stories It can live on your website
  • 48. FOURSQUARE • Location-based • Check ins, rewards frequent visitors, discounts, reviews, advice
  • 49. TUMBLR • • • • Microblogging Visual (gifs) Nerdy, internet-savvy audience No news element needed
  • 50. SNAPCHAT • Photos and video that delete after viewing • Young audience • Most personal form of social media
  • 51. VINE • • • • • Six-second videos Young audience (high school, some college) Less relevance than in December 2013 Cult following Funny plays well here
  • 52. REDDIT • • • • • User-based voting on content Most popular content moves to the top Geeky, genuine “Ask Me Anything” Sub-reddits
  • 53. FLICKR • • • • Photo-based Large photo galleries Ability to comment, download for free Keeps photos in high/original resolution
  • 54. AND SOME YOU MAY HAVE NEVER HEARD OF BEFORE … • • • • • Pheed Medium Storify/Rebel Mouse Gentlemint Slideshare
  • 55. FINAL THOUGHTS • Photos/videos/graphics • Engage when you can • Share when you can
  • 56. FINAL THOUGHTS • Each platform is different. Treat them differently. • Try everything. You don’t have to stay. • Social media can be a gamble, but the positives outweigh the negatives. • Don’t settle for not having a strategy.
  • 57. NEXT WORKSHOP • Developing a successful social media strategy – Friday, March 21 10-11:30 a.m. -or- 1:30-3 p.m.