Need Of Market Led Extension For Linking Farmers LrtPresentation Transcript
Need of Market Led Extension for Linking Farmers to Markets Dr. L.R. Tambade Programme Coordinator KVK, Solapur
Changing paradigm of Indian Agriculture
Transformation from Subsistence to market
Technology, institution, policy and markets.
Linking producers to markets is a major
Access to information, capital and effective transfer of technology is crucial.
Farmers quite often loose due to lack of market information and access to market
Questions confronting the farmers
Globalization of market –How to adjust?
Farmers need answers to questions like:
- What to produce?
- When to produce?
- How much to produce?
- When and where to sell?
- Where to sell?
- In what form to sell?
- What channels to sell his produce?
Key answer to the above Empower farmers in both Production Market Oriented knowledge .
Access to Extension Information
Needs of farmers are diverse and complex.
NSSO 2005-Over 50% of farmers do not have access to extension information.
44% have some access. Of this, 22% has access through media (Radio 13% and TV 9%).
Lack of information hinders transfer of technology.
Efforts are on to organize Marketing Information Services.
Need for Market Led Extension
Globalization / Economic liberalization-Expansion of Market-more of agribusiness and trade.
Changing consumers preference-move towards HVCs.
Revolution in Information Communication Technology (ICT).
New trade opportunities within and outside the country.
Under exploited export opportunities-WTO.
Multiple players in agricultural trade.
Challenges to Market-Led Extension
Gigantic size of Extension System.
Adoptions of Information Technology.
Extension Cadre Development.
Reorganization of Extension System.
Conventional Extension and Market Led Extension-Comparison
Concentrate on production oriented activities.
Confines to domestic and household needs.
Technological support to the farmers.
Use of conventional communication tools for TOT.
Guides what is to be produced.
Services through public sector and co-operatives.
Concentrate on production and Market / trade oriented activities.
Demand driven-profit orientation.
Market forces extends towards international trade.
Technological support followed by trade support.
Use of ICT for TOT.
Guides what and how much market needs when to produce.
Moving towards public private partnership.
Paradigm shift from Production-Led Extension to Market-Led Extension Whole process as an enterprise End to End Production / yields “Seed to Seed” Focus Farmer as an “Agri Entrepreneur” Progressive farmer. Farmers seen as Adoption of GAP to secure High returns. Adoption of package of practices by most of the farmers. Expected end results Enabling farmers to get optimum returns out of the enterprise. Transfer of production technologies Purpose / Objective Market-Led Extension Production-Led Extension Aspects
Enriched with market intelligence besides the TOT function Establishment of marketing and agro-processing linkages between farmer groups, markets, and processors. Limited to delivery mode and feedback to research system. Extensionists’ role Research-Extension-Farmer-Market Research-Extension-Farmer Linkages / liaison Joint analysis of the issues Varied choices for adoption Consultancy Messages Training Motivating Recommendations Extensionists’ interactions Diverse baskets of package of practices suitable to local situations / farming systems. Fixed package recommended for an agro-climatic zone covering very huge area irrespective of different farming situations. Technology Market-Led Extension Production-Led Extension Aspects
ICT In Agriculture
National commission on farmers-Establishment of Rural Knowledge Centres.
National Informatics Centre GOI-Agricultural Information Division-ARISNET.
VISTARNET-Agril. Extension Information System Network.
Agriwatch-Information and Analysis on commodities.
AGRIMARKETNET of DMI, KRISHIMARATAVAHINI of Karnataka state dept of Agri Marketing and KSAMB.
Market network of the local area and the price difference in various markets.
Network of storage and warehouse facilities available.
Regular updating of market intelligence.
Production technologies like improved varieties, organic farming, usage of bio-fertilizers and bio-pesticides, IPM, INH and right methods of harvesting etc.
Post-harvest management like processing, grading, standardization of produce, value addition, packaging, storage, certification, etc. with reference to food grains, fruits and vegetables, eggs, poultry, fish etc.
Recent Extension Methodologies
Use of farmers’ organization like Farmers Interest Groups, Commodity Groups and Self Help Groups.
Use participatory mode of out reach activities which includes:
Farmers Participatory Research (FPR).
Participatory Technology Development (PTD).
Participatory Technology Evaluation (PTE).
Farmer Field Schools (FFS).
Rapid Rural Appraisal (RRA).
Participatory Rural Appraisal (PRA).
Participatory Learning Appraisal (PLA).
Establishment of satellite forms for large scale demonstrations to showcase the utility of the technologies.
Use of ICT tools.
Audit of local resources and facilities
Investigation of the area to familiarize with problems as well as the opportunities.
The extension officer’s role is to listen and learn.
He should try to understand how farmers might react to new ideas and which farmers are likely to be most positive.
He should have a clear idea of the crops, the marketing system, the individuals and the problems of the area.
He should have some idea of the possible solutions, which are worth investigating at the end.
Stages in Promoting marketing extension Review Stage:
Implementation of the action.
Audit of local Resources.
What market wants.
Determining what the market wants in terms of product at present and in future
Finding out from the market, what product or products and process are wanted and in what form the customer wants.
Who are currently supplies to the market? At what times? At what prices? What volumes are sold? How the produce is packed & presented? What kind of network exists?
Opinions of knowledgeable individuals, who are commercially involved with trading.
Market information-price data, volume of produce delivered, major intermediaries.
The Marketing System
Involves determining what the customer wants in terms
One has to find out the best way to work within the
existing marketing system as the evolution of viable
alternative takes time.
Needs to understand the following:
Produce distribution system.
Actions and interactions among and between various participants.
Marketing channels and margins at various levels.
Whole sales & middlemen selection as trade partners.
Market Services Available.
Decision making and agreeing on an action plan
Involves choosing the best course of
action from among the alternatives
Extension workers has to decide.
How the marketing problems of the area can be solved.
The best way to transfer his plans across the maximum number of farmers.
Implementation of action plans
Marketing of produce.
The progress will be compared with the action plan drawn.
The new action plan will be laid and analysed through SWOT analysis.
Lesser the deviations from action plan more will be the rate of success.
Paradigm shift from production (supply) led to market (demand) led system of agricultural extension is inevitable due to changing production and marketing scenario.
ICT application in agricultural extension and networking has just begun but it must ensure quality, timeliness reliability and adequacy.