Using Social Media to Communicate about physiology and you


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Presented at the American Physiology Society Communications Symposium at the 2012 Experimental Biology meeting in San Diego, California.
Social media can be used to chronicle and share research, teaching, and outreach experiences with others in your field and with the general public. As a result it can be a very important career building tool to professional scientists.

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  • Helps you organize your thoughtsMy writing dramatically improved as a result of bloggingYou may get some assistance from an expertI tweeted about not understanding a paper I read and the author of the paper tweeted me back to help me understand his methodsYou may get some assistance from othersNeed field assistants, short term or long term, especially interested high school/early college students just wanting to learn/do more (Citizen Science)Create new mentoring opportunitiesWith requirements to make federally funded research open access, better to get on the ball now.Creates a community and accessibility between scientists and general public, learners and teachers (of all ages, levels, ability and interests)
  • With requirements to make federally funded research open access, better to get on the ball now.Open AccessScience processDataTechniquesResearch paper
  • I am accessiblean extension of your CV resumeMy blogs serve as a portfolio of my professional experiences and establishes me as an expert among peers and nascent audiencesIs there a role for Physiology in social media & media?YES! Absolutely yes. Media outlets need access to professionals in order to write/produce accurate and informative news items. Blogs, tweets, tumblr, etc. are one way for those outlets to access experts in various fields. Set yourself up as the go to person and people/organizations will come.
  • QR codes on posters/papers means folks can download those materials or access supplementary data immediatelyQR codes on business cards can link folks back to you, your email, lab website, open access materials, etc?Data visualization is the newest darling – combining Art and STEM in very informative and straight to the point ways. Looking forward to seeing Infographics presentations in posters and oral sessions
  • Using Social Media to Communicate about physiology and you

    1. 1. Using Social Media to Communicate about Physiology and You American Physiology Society at Experimental Biology Conference April 21-25, 2012 San Diego, California
    2. 2. Using Social Media to Chronicle Your Science Activities: Research, Teaching, and Outreach Danielle N. Lee, Ph.D. Scientific American Blog Network Oklahoma State University
    3. 3. Social Media Landscape• Blogs• Twitter• Google+• Flickr• Facebook• Klout• LinkedIn• Tumblr
    4. 4. My Social Media Experiences• Blogs – The Urban Scientist at Scientific American – Everyday Citizen – Young Black Professional Guide – Blogging While Brown Social Media Conference
    5. 5. My Social Media experiences• Twitter – @DNLee5• Google+• Flickr• Facebook Fan Page for my original science blog – Urban Science Adventures! ©• Klout• LinkedIn• Evernote
    6. 6. Research Activities• Shared my dissertation research• Demystify the graduate school experience
    7. 7. Teaching & Outreach Activities• Share lesson ideas/activities with others• Get feedback from other instructors as well as students about lessons/activities• Informal science education in out of school time• Mentoring• Authentic science and research opportunities
    8. 8. Social media and your science career• Make science accessible• Organize your thoughts, research• Build a community – Assistance from experts, others – Create new mentoring opportunities
    9. 9. Professional Development• Discussing my career metamorphosis• Chronicling my Postdoc experiences• Alliances and support-group in academia• “Office Hours” – Google + hangouts – Skype
    10. 10. Why social media in science matters• Searchable resource for interested individuals• Broader Impact• Open Access• Raises the visibility of individuals from under- represented groups who study/work in STEM disciplines
    11. 11. Welding the Weapon• Branding and personal marketing – Promoting self for new opportunities• Dynamic Portfolio of your science activity• Network, Share your CV – LinkedIn –• Communicating science better and wider – Alternative science career paths
    12. 12. Manage Your Social Media Presence• Google yourself• Claim professional cyber-real estate Google + LinkedIn Scribd Slideshare Tumblr• Manage your privacy settings for personal social media – Facebook – Flickr
    13. 13. What’s Next?• Syncing up online and physical materials and as well as online and real life contacts – Q-R codes – Mobile Apps• Dynamic data sharing and creative presentation of research – Infographics – Science Scribing
    14. 14. Resources• Blogs that share personal research experiences – SEAPLEX – On Being a Domestic & Laboratory Goddess• Blogs that share teaching experiences – Doing Good Science – Discovering Biology in a Digital World• Websites that facilitate outreach experiences – 1000 Scientists 1000 Days – National Laboratory Day