Integreer video in je  online communicatie strategie
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Integreer video in je online communicatie strategie

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de basics van video markering door Tom Rumes

de basics van video markering door Tom Rumes
DM Institute

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    Integreer video in je  online communicatie strategie Integreer video in je online communicatie strategie Presentation Transcript

    • Online Videomarketing WORKSHOP DM INSTITUTE
    • Every story has ALREADY been told How to create a story that has NOT been told ACT 1: CONTENT
    • DRONE VIDEO VIRAL
    •          Onderwerp Invalshoek Premisse Scenario Draaiboek Storyboard Productieplanning Call-sheet Budget breakdown PREPRODUCTIE
    •        Dubbele doelgroep, platform, boodschap Haalbaarheid Lengte Te veel actoren Niet visueel (talking head) Budget Materiaal VALKUILEN
    •       Expositie Plot Point 1: start Plot Plot point 2: Crisis Climax Staart VERHAALSTRUCTUUR
    • 3 ACT-STRUCTUUR
    •     Push to add drama Dollarshaveclub.com Shipmypants Pepsimax test drive  Dovy keukens  Microsoft  Vine VOORBEELDEN + en -
    • HOW TO STORY PRAKTIJK 1
    • TECHNIQUES Necessary EVIL or BENEFIT ACT 2: TECHNIQUES
    •         Optische as Cadrages Spingers / jump cuts Raccordfouten Soorten shots Perspectieven Bewegingen Overgangen in de camera BEELDTAAL
    •       Diepte Kijkrichting Hoofdruimte Gulden snede Lenzen en compositie lijnen COMPOSITIE
    •        Hard en zacht licht Kleurtemperatuur Lichtbronnen Richting van het licht Reflectie Tegenlicht Driepuntsbelichting LICHT
    •           Camera Witbalans Cameratypes Lenzen Diafragma Scherpstelling Scherptediepte Aspect ratio Witbalans toebehoren CAMERA
    •       Decibel Richtingsgevoeligheid Interne / externe microfoon Niveau (- 9db, te luid, te zacht) Voice over Muziek AUDIO
    • BASICS CAMERATECHNIEKE N PRAKTIJK 2
    • If CONTENT is king MULTISCREEN is the queen ACT 3: DISTRIBUTION
    •       Software Beeldovergangen Matchen van shots Basisregels Grafiek Omgevingsgeluid MONTAGE
    •  Encodering  Videoformaten  Sabam FORMATEN
    • HDTV
    •     Project Stratos (Red Bull) Dumb ways to die (preventie metro) The man your man could smell like (old spice) Child of the nineties (internet explorer) VOORBEELDEN
    • COMMERCIA L PRAKTIJK 3
    •     Transmedia vs. Multimedia Multiplatform delivery Vimeo, YouTube, Facebook, Twitter, iTunes Podcast Viral, seeden TRANSMEDIA
    • TRANSMEDIA
    • MULTIPLATFORM DELIVERY
    • VIDEOSHARING
    •  PEOPLE will watch:  WHAT they want  WHERE they want  WHEN they want  on WHATEVER SCREEN they want CHOICES will EXPLODE CHOICES
    •        STORIFY AVADVENTURE USTREAM, LIVESTREAM, … CHEMICALWEDDING TV Double double INTERACTIVE YouTube decision trees (Chad, mad & Rob) … THE TAIL
    • VISIE EN ANALYSE PRAKTIJK 4
    •         VALIPAC PICANOL BBC VLERICK AG INSURANCE DIE KEURE HUURLAND BVBA BELGA DEELNEMERS
    • tom.rumes@thomasmore.be CONTACT