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Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
Mobile postcard
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Mobile postcard

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presentation van bpost op Postcard DM workshop van DM Institute

presentation van bpost op Postcard DM workshop van DM Institute

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Transcript

  • 1. CREATE WORD OF MOUTHPRATEN METVIA A SIMPLE POSTCARDJE KLANT VIADIRECT MAIL Stéphane Verbrugge - bpost
  • 2. How a little elephant became a love brand brand… DO YOU REMEMBER HIM ?2
  • 3. Loyalty starts with great stories stories… In marketing we call this: Product-centric versus people-centric Source of Focus & Orientation distinction Startingpoint Unique Satisfaction People-centric Engagement CONNECT proposition Unique Sales q Brand-Centric Brand Centric Personality PULL Proposition Product- Unique Product Features & Benefits PUSH centric Offer3
  • 4. Loyalty starts with great stories stories… The value of storytelling: Storytelling allows users to share product experiences and feelings: p g • To interact with co-users on a personal level • To refine their product usage and enhance their user-experience p • To co-create their own stories4
  • 5. Market insight : People trust above all friends and family5
  • 6. SOME SMART IDEAS… CREATE REAL CONVERSATIONS AND ABOVE ALL MAKE PEOPLE DO THINGS…
  • 7. Your next event!Make a story of it it…Idea? Target Ta get Target your best customers… Idea Invite them to share with friends how nice it is to shop in your new store. Offer them an extra incentive / offer to make them act faster. Measure Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales. Measure the word-of-mouth effect…
  • 8. Your next event!Make a story of it it…CREATEWord o mouth! o d of out I LOVE BRAND 1 MAXIRESPONSE MGM POSTCARD 2 MOBILE POSTCARD
  • 9. Your next event!Make a story of it it…CREATEWord o mouth! o d of out Your fans, clients can send free postcards to their friends…and I they don t need any stamp easy! don’t stamp…easy! LOVE BRAND I’LL WAUW! CHECK IT I WANT OUT ALSO IT TOO 1 MAXIRESPONSE MGM POSTCARD
  • 10. Your next event!Make a story of it it…CREATEWord o mouth! o d of out 1. As an advertiser you can offer your fans a free postcards Enjoy that allows to send it for free Brand x just like me to their t th i peers. 2 Member Get Member gives you 2. full control on your budget # cards. 3. You only pay for cards that are send 1 MAXIRESPONSE MGM POSTCARD
  • 11. Your next event!Make a story of it it…CREATEWord o mouth! o d of out Some existing examples! 1 MAXIRESPONSE MGM POSTCARD
  • 12. Your next event!Make a story of it it…CREATEWord o mouth! o d of out 1 MAXIRESPONSE MGM POSTCARD More info: Contact your bpost Accountmanager or contact Nicolas Pevenage email: nicolas.pevenage@bpost.be p g p
  • 13. Your next event!Make a story of it it…CREATEWord o mouth! o d of out bpost prints photo on real postcard and send it to friends… I LOVE BRAND I’LL WAUW! CHECK IT I WANT OUT ALSO IT TOO 2 MOBILE POSTCARD
  • 14. Your next event!Make a story of it it…CREATEWord o mouth! o d of out 1. App is free available for every SMARTPHONE type Enjoy 2. As an advertiser you can offer Brand x just like me your f fans a f free promo code d that allows to send it for free to their peers. 3. Promo code gives you full control on your budget # cards, #credits is adaptable 4. Promo code gives you as advertiser also the possibility to add 2 MOBILE POSTCARD a branded layer… y
  • 15. Your next event!Make a story of it it…CREATEWord o mouth! o d of out Existing example 2 MOBILE POSTCARD
  • 16. EXPERIENCE IT YOURSELF YOURSELF…Download the mobile postcard app!! PROMOCODE is valid until 31/05/2013 Postcard ! case sensitive Surf naar: www.bpost.be/mobilepostcard/pro 16
  • 17. Your next event!Make a story of it it…CREATEWord o mouth! o d of out 2 MOBILE POSTCARD More info & tarifs: Contact your bpost Accountmanager Or go to www.bpost.be/mobilepostcard/pro 17
  • 18. Other bpost servicesFancy PBCreate a fancy PB-nummerVergroot het percentage geopende zendingen door hetfrankeermerk te personaliseren! p! Enkel mogelijk wanneer u een Direct Mail- of Admin Mail-contract met bpost heeftafgesloten. Afgesloten. En bij afgiften van minimaal 500 zendingen in een MassPost(Hyper)Centrum.Meer info: p // p / / / / _p /http://www.bpost.be/site/nl/business/send_post/advertising/addressed/pdf/Fancy_PP_NL.pdf 18
  • 19. Thankyyou ! STÉPHANE VERBRUGGE DM EXPERT, BPOST 19

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