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Cross Media Cases from around the globe

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Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

Published in: Business, Technology

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Transcript

  • 1. What a difference DM makes ! DM Update SeminarCross Media Synergy
  • 2. Gemiddelde leesduur van: De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag
  • 3. Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A letter addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with
  • 4. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
  • 5. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
  • 6. Reach Touch(e)
  • 7. SHOWT I ME !
  • 8. TACTILE
  • 9. hate ironing
  • 10. RELEVANCY
  • 11. Virgin media
  • 12. Virgin media
  • 13. CREDIBILITY
  • 14. Australia DHL
  • 15. CLOSE TO THE PRODUCT
  • 16. Bergère de France knitted coupon
  • 17. FROM ONLINE TO OFFLINE
  • 18. Birthday book
  • 19. Birthday book
  • 20. Birthday book
  • 21. PRODUCT DEMONSTRATION
  • 22. Australian Post
  • 23. VOLKSWAGEN
  • 24. MEDIA CREATIVITY
  • 25. Missing stamp
  • 26. Missing stamp
  • 27. Haagen Dazs
  • 28. Haagen Dazs
  • 29. EMOTIONAL AND RATIONAL DECISION MAKING
  • 30. Gold’s Gym
  • 31. BORING ENVELOPES ?
  • 32. Burglered envelop
  • 33. Glazenwasser
  • 34. Empty envelope
  • 35. Mailbooks
  • 36. Mailbooks
  • 37. Mailbooks
  • 38. Volkswagen
  • 39. RUMOUR AROUND THE BRAND
  • 40. miskraam
  • 41. miskraam
  • 42. miskraam
  • 43. ATTENTION GRABBING
  • 44. US Cellular
  • 45. US Cellular
  • 46. PERSONALIZED IS MORE THAN A NAME
  • 47. Orange
  • 48. Orange
  • 49. 100% ONE TO ONE
  • 50. Porsche
  • 51. Porsche
  • 52. Porsche
  • 53. STORY-TELLING
  • 54. Rolls royce
  • 55. Royal Air Force
  • 56. Royal Air Force
  • 57. Royal Air Force
  • 58. Royal Air Force
  • 59. CREATIVE COUPON
  • 60. Karate magazine
  • 61. HIGH VALUE PROSPECTS
  • 62. Vodafone
  • 63. IMPACT FOR ME-TOO OFFERINGS
  • 64. US Cellular
  • 65. Tower
  • 66. COPY IMPACT
  • 67. Delhi Police
  • 68. Delhi Police
  • 69. THE MEDIUM IS THE MESSAGE
  • 70. Lightest paper weight (17 grs) O2 BUSINESS
  • 71. 2 ULTIMATE CROSS MEDIA SYNERGIES
  • 72. Ardbeg
  • 73. Klm
  • 74. Klm
  • 75. Klm
  • 76. Klm
  • 77. Klm
  • 78. Klm
  • 79. Klm
  • 80. Need a Second Opinion?