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Cross Media Cases from around the globe
 

Cross Media Cases from around the globe

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Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

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    Cross Media Cases from around the globe Cross Media Cases from around the globe Presentation Transcript

    • What a difference DM makes ! DM Update SeminarCross Media Synergy
    • Gemiddelde leesduur van: De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag
    • Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A letter addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with
    • What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
    • What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
    • Reach Touch(e)
    • SHOWT I ME !
    • TACTILE
    • hate ironing
    • RELEVANCY
    • Virgin media
    • Virgin media
    • CREDIBILITY
    • Australia DHL
    • CLOSE TO THE PRODUCT
    • Bergère de France knitted coupon
    • FROM ONLINE TO OFFLINE
    • Birthday book
    • Birthday book
    • Birthday book
    • PRODUCT DEMONSTRATION
    • Australian Post
    • VOLKSWAGEN
    • MEDIA CREATIVITY
    • Missing stamp
    • Missing stamp
    • Haagen Dazs
    • Haagen Dazs
    • EMOTIONAL AND RATIONAL DECISION MAKING
    • Gold’s Gym
    • BORING ENVELOPES ?
    • Burglered envelop
    • Glazenwasser
    • Empty envelope
    • Mailbooks
    • Mailbooks
    • Mailbooks
    • Volkswagen
    • RUMOUR AROUND THE BRAND
    • miskraam
    • miskraam
    • miskraam
    • ATTENTION GRABBING
    • US Cellular
    • US Cellular
    • PERSONALIZED IS MORE THAN A NAME
    • Orange
    • Orange
    • 100% ONE TO ONE
    • Porsche
    • Porsche
    • Porsche
    • STORY-TELLING
    • Rolls royce
    • Royal Air Force
    • Royal Air Force
    • Royal Air Force
    • Royal Air Force
    • CREATIVE COUPON
    • Karate magazine
    • HIGH VALUE PROSPECTS
    • Vodafone
    • IMPACT FOR ME-TOO OFFERINGS
    • US Cellular
    • Tower
    • COPY IMPACT
    • Delhi Police
    • Delhi Police
    • THE MEDIUM IS THE MESSAGE
    • Lightest paper weight (17 grs) O2 BUSINESS
    • 2 ULTIMATE CROSS MEDIA SYNERGIES
    • Ardbeg
    • Klm
    • Klm
    • Klm
    • Klm
    • Klm
    • Klm
    • Klm
    • Need a Second Opinion?