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Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era
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Ryan Holiday, American Apparel DMX Dublin 2014 - Don Draper is Dead. Find Out How Brands are Really Built in the Online Era

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The foundations of marketing are being
disrupted. The last crop of billion-dollar brands;
Facebook, Airbnb, WhatsApp, Twitter, Dropbox.
Who marketed them? Not Madison Avenue,
that’s for sure. Something has replaced the
vaunted Marketing Director position. It’s called
a “growth hacker,” a marketing and engineering
hybrid who develops growth engines—referral
programs, stunts, API integrations and other
deeply analytical campaigns. Considering the
fact that they are building marketing and social
sharing into their products, will they ever need
anything like Madison Avenue ever again? Learn
whether the skills that took generations to refine
and build are making marketing roles irrelevant.

Published in: Marketing
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Notes
  • Hey guys,

    Good thought behind the presentation. Important however to say that 'growth hackers' or that term as such, is primarily a lot of fluff. Any marketer worth their salt should be testing, tracking results and scaling up what they're doing. What you're essentially describing is someone who is using social and digital media for advertising and marketing. A social media marketer.

    It would be ever so useful is everyone just began to agree that growth hackers don't exist. It's a social media marketer who exists, and the division is between good and bad.
       Reply 
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Transcript

  • 1. as marketers is toto answer these questions:
  • 2. “Make stuff people want.” Paul Graham, Founder of Y Combinator
  • 3. “In the absence of big budgets, start-ups learned how to hack the system to build their companies.” Micah Baldwin, Founder of Graphic.ly
  • 4. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” Jonah Berger, Author of Contagious
  • 5. “The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” Aaron Ginn, Head of Growth at StumbleUpon
  • 6. “The focus needs to be on improving customer retention.” Eric Ries, author of The Lean Startup
  • 7. “If you know the Way broadly you will see it in everything.” Musashi
  • 8. After every retail outlet, from Barnes & Noble to your corner bookstore, refused to carry author Tim Ferriss’ third book, The 4- Hour Chef his goal of hitting the New York Times bestseller list seemed impossible.
  • 9. In response, Ferriss partnered with Bittorrent to give away more than 250 pages of extra material from the book to anyone visiting Bittorrent’s website.
  • 10. Ultimately, this partnership resulted in over 2,000,000 bundle downloads, astounding book sales, comfortably putting the book on every bestseller list, including The New York Times, USA Today, and Wall Street Journal
  • 11. Special Bonus for DMX Dublin 2014 Get the actual transcripts of the interviews from Growth Hacker Marketing, a free chapter from Trust Me, I’m Lying, and a code for two free months of Growth Hacker TV (a $58 value)! Just send an e-mail to: growthhackermarketing@gmail.com

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