The foundations of marketing are being
disrupted. The last crop of billion-dollar brands;
Facebook, Airbnb, WhatsApp, Twitter, Dropbox.
Who marketed them? Not Madison Avenue,
that’s for sure. Something has replaced the
vaunted Marketing Director position. It’s called
a “growth hacker,” a marketing and engineering
hybrid who develops growth engines—referral
programs, stunts, API integrations and other
deeply analytical campaigns. Considering the
fact that they are building marketing and social
sharing into their products, will they ever need
anything like Madison Avenue ever again? Learn
whether the skills that took generations to refine
and build are making marketing roles irrelevant.