Clare Kleinedler, Kellogg's DME Dublin 2014 - How to Win With Teens on Social
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It’s pure logic: Brands want to engage teens, so ...
It’s pure logic: Brands want to engage teens, so
they go where teens are – social media. But it’s
not that easy. Not only are they a fickle bunch,
teens are quick to spot poseurs, particularly
in the form of brands who are all vying for
their attention in a space they prefer to keep
to themselves. So how can brand get them to
listen in the social space, and more importantly,
engage? It’s all about being authentic.
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