I N T R O D U C T I O N
ebow calibre
lifelines
website
3rd party
mobile
testing
search
social
email
A/B testing
CRM
analytics
CRO
actions
tweak
S T R AT E G Y & I M P L E M E N TAT I O N
acquire
Organic search, PPC, content, email, referrals
Propositions, UX optimisation, content and email
A/B testing, segme...
roadmap
Urgent & quick wins
!
PPC optimisation
Technical SEO fixes
Copy optimisation
Email re-design
UX fixes
Goal funnel op...
Digital Plan
000’s Dec Jan Feb March April May June July Aug Sept Oct Nov
Product 1
Product 2
Goal 1
Goal 2
Site Visits
Re...
Q U E S T I O N S A N D A N S W E R S
Dave Douglas, ebow, DMX Dublin 2014 - Build it. They Don't Come.
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Dave Douglas, ebow, DMX Dublin 2014 - Build it. They Don't Come.

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You've created a new site. You've painstakingly managed the project. It looks great. And then... nothing! Its a marketer's worst nightmare. Find out how to get your website delivering great results post launch in an open discussion forum with Dave Douglas.

Published in: Marketing
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Transcript of "Dave Douglas, ebow, DMX Dublin 2014 - Build it. They Don't Come."

  1. 1. I N T R O D U C T I O N
  2. 2. ebow calibre
  3. 3. lifelines website 3rd party mobile testing search social email A/B testing CRM analytics CRO actions
  4. 4. tweak
  5. 5. S T R AT E G Y & I M P L E M E N TAT I O N
  6. 6. acquire Organic search, PPC, content, email, referrals Propositions, UX optimisation, content and email A/B testing, segmentation, UX conversion optimisation, 
 all platforms Loyalty, email remarketing, reviews & engagement }Acquisition }Conversion Awareness Consideration Intent Sale Retention Informational Transactional Relationship Language
  7. 7. roadmap Urgent & quick wins ! PPC optimisation Technical SEO fixes Copy optimisation Email re-design UX fixes Goal funnel optimisation ! ! mobile & tablet ! Mobile optimisation iPhone app Android app Responsive website ! ! ! ! ! ! content & personalisation ! Segmentation Strategic content marketing A/B testing ! ! ! loyalty & retention ! Recommendations Reviews Loyalty & rewards Customer service Social media ! ! ! Q1 Q2 Q3 Q4 continuous measurement, optimisation & tweaking
  8. 8. Digital Plan 000’s Dec Jan Feb March April May June July Aug Sept Oct Nov Product 1 Product 2 Goal 1 Goal 2 Site Visits Return Visits Total The numbers Total monthly KPI Digital Plan
  9. 9. Q U E S T I O N S A N D A N S W E R S
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