Brendan Jackson, iProspect, DMX Dublin 2014 - SEO: It's All About the User

763 views
589 views

Published on

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
763
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
25
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Brendan Jackson, iProspect, DMX Dublin 2014 - SEO: It's All About the User

  1. 1. Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser @iProspectIRLiProspect.ie IT’S ALL ABOUT THE USER
  2. 2. What we know about SEOSEO IS DIFFICULT SEO IS TECHNICAL SEO IS FOR GEEKS
  3. 3. – Matt Cutts Head of Webspam, Google We expect to roll out over 500 improvements to our algorithm this year. “
  4. 4. “Hello, We are a fast growing company with a focus on Search Engine Optimisation. We have a dedicated team of professionals to serve you in building appropriate links and developing SEO.”
  5. 5. Let’s investigate the effectiveness of latent semantic indexing on your site. “
  6. 6. Let’s investigate the effectiveness of latent semantic indexing on your site. “
  7. 7. It’s all about the USER!
  8. 8. Great Content Wikipedia.com – Ranks on page 1 for 99% of search terms
  9. 9. Google Analytics site content reports
  10. 10. Google Analytics landing pages reports
  11. 11. Analyse with Followerwonk followerwonk.com
  12. 12. Analyse with Followerwonk followerwonk.com
  13. 13. Analyse with Followerwonk
  14. 14. Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/
  15. 15. Create a content calendar. And stick to it!
  16. 16. Great Link Building Eric Ward Build links for people, not Google. “ – Eric Ward The Original Link Builder
  17. 17. Analyse with Open Site Explorer www.opensiteexplorer.org
  18. 18. Analyse with Open Site Explorer
  19. 19. Analyse with Open Site Explorer
  20. 20. Broken link BUILDING
  21. 21. Analyse with Open Site Explorer
  22. 22. Find old content with Way Back Machine archive.org/web
  23. 23. Find old content with Way Back Machine
  24. 24. Find old content with Way Back Machine
  25. 25. Great Social Sharing Lovin’ Dublin Social media is like teen sex. Everyone wants to do it. No one actually knows how. – Avinash Kaushik Analytics Evangelist, Google “
  26. 26. Make your content shareable
  27. 27. Analyse with Followerwonk
  28. 28. Create great content Takeaways
  29. 29. Build links for people Takeaways
  30. 30. Make your content shareable Takeaways
  31. 31. THANK YOU
  32. 32. Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/

×