Brendan Jackson, iProspect, DMX Dublin 2014 - SEO: It's All About the User

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  • 1. Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser @iProspectIRLiProspect.ie IT’S ALL ABOUT THE USER
  • 2. What we know about SEOSEO IS DIFFICULT SEO IS TECHNICAL SEO IS FOR GEEKS
  • 3. – Matt Cutts Head of Webspam, Google We expect to roll out over 500 improvements to our algorithm this year. “
  • 4. “Hello, We are a fast growing company with a focus on Search Engine Optimisation. We have a dedicated team of professionals to serve you in building appropriate links and developing SEO.”
  • 5. Let’s investigate the effectiveness of latent semantic indexing on your site. “
  • 6. Let’s investigate the effectiveness of latent semantic indexing on your site. “
  • 7. It’s all about the USER!
  • 8. Great Content Wikipedia.com – Ranks on page 1 for 99% of search terms
  • 9. Google Analytics site content reports
  • 10. Google Analytics landing pages reports
  • 11. Analyse with Followerwonk followerwonk.com
  • 12. Analyse with Followerwonk followerwonk.com
  • 13. Analyse with Followerwonk
  • 14. Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/
  • 15. Create a content calendar. And stick to it!
  • 16. Great Link Building Eric Ward Build links for people, not Google. “ – Eric Ward The Original Link Builder
  • 17. Analyse with Open Site Explorer www.opensiteexplorer.org
  • 18. Analyse with Open Site Explorer
  • 19. Analyse with Open Site Explorer
  • 20. Broken link BUILDING
  • 21. Analyse with Open Site Explorer
  • 22. Find old content with Way Back Machine archive.org/web
  • 23. Find old content with Way Back Machine
  • 24. Find old content with Way Back Machine
  • 25. Great Social Sharing Lovin’ Dublin Social media is like teen sex. Everyone wants to do it. No one actually knows how. – Avinash Kaushik Analytics Evangelist, Google “
  • 26. Make your content shareable
  • 27. Analyse with Followerwonk
  • 28. Create great content Takeaways
  • 29. Build links for people Takeaways
  • 30. Make your content shareable Takeaways
  • 31. THANK YOU
  • 32. Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/