A to Z of Digital Media
Alphabetical Glossary
A – A/B Split Testing
A/B testing is a simple way to test
changes to your page against the
current design or content and
d...
B– Behavioral Targeting
A technique used by online publishers
and advertisers to increase the
effectiveness of their campa...
C – Click Through Rate
The percentage of people visiting a
web page who access a hypertext link
to a particular advertisem...
D – Deep Linking
Deep linking exists when a user clicks
on a link and is taken to a page that is
not the homepage, but ano...
E - Encryption
Encryption is the process of encoding
messages or information in such a way
that only authorized parties ca...
F - Flog
A Flog or Fake blog is an electronic
communication form that appears to
originate from a credible, non-biased
sou...
G - GPRS
Stands for General Packet Radio
Service. Delivers wireless packet data
services to GSMGlobal System for
Mobile Co...
H - HTTP
The format most commonly used to
transfer documents on the World
Wide Web.
I – IP Address
Internet protocol numerical address
assigned to each computer on the
Internet so that its location and
acti...
J – Jump Page Ad
Microsite which is reached via click-
through from button or banner ad. The
jump page itself can list sev...
K – KEI Analysis
Keyword Effectiveness Indicator (KEI) is
designed to measure and quantify the
quality and worth of a sear...
L – Link Bait
A technique for providing useful
content that attracts links from other
web pages. Particularly applicable
w...
M – Metadata
Data that provides information about
other data. This includes descriptions
of the characteristics of informa...
N – Netiquette
A term that is used to describe the
informal rules of conduct ("do's and
don'ts") of online behavior
O – ORM
Online Reputation Management - the
only way you can measure what is
being said about your company,
product and bus...
P – Phishing
A criminal activity where “Phishers”
attempt to fraudulently acquire
sensitive information, such as
passwords...
Q – Quality Score
Quality Score is a variable used by
Google, Yahoo! (called Quality Index),
and Bing that can influence b...
R – Referral
When an 3rd party site/blog/individual
recommend a site, product or service
provider to a second individual o...
S – Search Engine
Algorithm
The program which search engines use
to judge these factors and rank
webpages in their SERPs i...
T – Tactic
Specific details or parts of a strategy
that will contribute to accomplishing a
goal. Can be a method or an act...
U – Unique Visitors
The number of individual people
visiting the website at least once
within a specific period of time. E...
V – Visit
An interaction by an individual with a
website consisting of one or more
page views within a specified period of...
W – Web Server
A remote third-party computer whose
job it is to deal with requests coming
from web browsers
X – XML
eXtensible Markup Language. A
standard used for creating structured
documents.
Y – Yield
The percentage of clicks vs.
impressions on an ad within a specific
page. Also called ad click rate.
Z – Zone-file
A zone file typically contains
information that defines mappings
between domain names and IP
addresses and c...
To Keep Up With More Digital Media Updates Connect With Us At:
Www.Facebook.Com/Dmtiindia
Www.Twitter.Com/Dmtiindia
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A to z digital glossary

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DMTI (Digital Marketing Training Institute) has shared a brief A to Z glossary of the key terms from the Digital Industry. Go through and update your knowledge on Digital Stuff.

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Transcript of "A to z digital glossary"

  1. 1. A to Z of Digital Media Alphabetical Glossary
  2. 2. A – A/B Split Testing A/B testing is a simple way to test changes to your page against the current design or content and determine which ones produce positive results.
  3. 3. B– Behavioral Targeting A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected about an individual’s Web browsing behavior and targets accordingly.
  4. 4. C – Click Through Rate The percentage of people visiting a web page who access a hypertext link to a particular advertisement.
  5. 5. D – Deep Linking Deep linking exists when a user clicks on a link and is taken to a page that is not the homepage, but another page that exists within the site's structure. The landing page where the user is taken to is usually one that is not easily found within the site. Landing URL Deep Link 3 Deep Link 2 Deep Link 1 Home URL
  6. 6. E - Encryption Encryption is the process of encoding messages or information in such a way that only authorized parties can read it
  7. 7. F - Flog A Flog or Fake blog is an electronic communication form that appears to originate from a credible, non-biased source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint.
  8. 8. G - GPRS Stands for General Packet Radio Service. Delivers wireless packet data services to GSMGlobal System for Mobile Communications) customers
  9. 9. H - HTTP The format most commonly used to transfer documents on the World Wide Web.
  10. 10. I – IP Address Internet protocol numerical address assigned to each computer on the Internet so that its location and activities can be distinguished from those of other computers.
  11. 11. J – Jump Page Ad Microsite which is reached via click- through from button or banner ad. The jump page itself can list several topics, which are linked to either the advertiser's site or the publisher's site.
  12. 12. K – KEI Analysis Keyword Effectiveness Indicator (KEI) is designed to measure and quantify the quality and worth of a search term.
  13. 13. L – Link Bait A technique for providing useful content that attracts links from other web pages. Particularly applicable when creating content that appeals to social networks and/or bloggers.
  14. 14. M – Metadata Data that provides information about other data. This includes descriptions of the characteristics of information, such as quality, origin, context, content and structure.
  15. 15. N – Netiquette A term that is used to describe the informal rules of conduct ("do's and don'ts") of online behavior
  16. 16. O – ORM Online Reputation Management - the only way you can measure what is being said about your company, product and business methods online.
  17. 17. P – Phishing A criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as something the victim is likely to trust via some form of electronic communication like email, IM or even telephone.
  18. 18. Q – Quality Score Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score
  19. 19. R – Referral When an 3rd party site/blog/individual recommend a site, product or service provider to a second individual or company.
  20. 20. S – Search Engine Algorithm The program which search engines use to judge these factors and rank webpages in their SERPs is called their ranking algorithm.
  21. 21. T – Tactic Specific details or parts of a strategy that will contribute to accomplishing a goal. Can be a method or an action.
  22. 22. U – Unique Visitors The number of individual people visiting the website at least once within a specific period of time. Each individual is only counted once.
  23. 23. V – Visit An interaction by an individual with a website consisting of one or more page views within a specified period of time.
  24. 24. W – Web Server A remote third-party computer whose job it is to deal with requests coming from web browsers
  25. 25. X – XML eXtensible Markup Language. A standard used for creating structured documents.
  26. 26. Y – Yield The percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate.
  27. 27. Z – Zone-file A zone file typically contains information that defines mappings between domain names and IP addresses and can also contain reverse mappings which can resolve IP addresses into domain names.
  28. 28. To Keep Up With More Digital Media Updates Connect With Us At: Www.Facebook.Com/Dmtiindia Www.Twitter.Com/Dmtiindia

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