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Pro Series Proposal Final
Pro Series Proposal Final
Pro Series Proposal Final
Pro Series Proposal Final
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Pro Series Proposal Final

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Introduction to ANDRA marketing

Introduction to ANDRA marketing

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  • 1. P A THE BEST VALUE FORO L L C O H MONEY T O P D O O R S L A M M E R T O P B I K E P R T O P ALTERNATIVE TO V8 SUPERCARS! F U E L T O P A L C O H O L T O P D O O R S L A M M E R categories I six professional T O P B The pinnacle of Drag Racing in Australia is Pro Series. Pro Series contains the top six categories, comprising of Top Fuel, Top Alcohol, Top Doorslammer, Top Bike, Pro Stock Car and Pro Stock Motorcycle. The Pro Series category is made up of the premier classes in Australian Drag Racing, the teams and cars in Pro Series are what many spectators come to see as the racing is always fast, loud and extremely exciting. All of the teams in Pro Series take their racing very seriously and approach the sport in a very professional manner, from the way the cars and teams look and perform to the promotional work performed by teams and drivers leading up to and during a racing event. The six Pro Series categories represent the Professional area of ANDRA Pro Series Drag Racing, competing “heads-up” (even starts), using a Pro Start. ANDRA Pro Series Drag Racing is the most Top Fuel Top Alcohol Top Doorslammer Top Bike Pro Stock Pro Stock Motorcycle exciting form of Motorsport in this country! Top Fuel dragsters are the most spectacular race vehicles on earth. Top Alcohol Eliminator combines supercharged alcohol-fuelled Top Doorslammers are the ultimate drag racing sedans, using replicas Reserved for top of the line, nitro burning motorcycles. Superchargers Pro Stock cars are the highest development of street appearing, Pro Stock Motorcycles are the highest development of naturally These cars use 8-litre supercharged vehicles from the dragster, funny of production sedans and coupes are also permitted. True motorcycle four seat sedans or coupes using aspirated, stock appearing One of drag racing’s unique features is that the fans can see years, but the only competition was against the clock that Drag Racing schedule was the addition of the popular Junior V8 engines burning nitro-methane car and altered classes, running with full racing chassis and engines are used and can be up to 6.5 litre V8 engines fitted with motorcycles. all of the action on the track from the stands and it looks day. The sport emerged, as we know it now, in America during Dragster class in 1995, where future drivers face each other fuel and can accelerate from zero to heads-up. V8 engines are used with large capacity V8 engines using 200 cubic inches. carburettors only. equally as spectacular on television. the fifties. It came to Australia around a decade later, with in half scale replicas of Top Fuel dragsters. 500 kph in under five seconds! over 6.55 litres capacity with large methanol fuel and supercharging. events held on airstrips and closed public roads, and the first superchargers. Unlike other areas of motorsport, drag racing is a Australian Nationals event was run in 1965 at Riverside near The ANDRA Australian Drag Racing Series (ADRS) was participation sport. The ease with which a spectator can Melbourne, close to where the West Gate Bridge now stands. established in 1975, providing a national points series for the become a competitor is unique, which has given Drag Racing the highest participation rate of any form of motorsport in Australia. About ANDRA ten categories. In 2005, with the generous backing of Rocket Industries, the ADRS became the Rocket Allstars Racing Series run over six rounds annually between Perth in the west, and Mackay in the north. household names To the uninitiated, Drag Racing looks pretty simple. Two cars In 1973, seeking an identity of their own, drag racers involved Australian Drag Racing has had a host of incredible personalities made famous by their on track and off track antics. Here are just a few of Australia’s Drag Racing Elite! racing down a track after getting the green light, and the first Through the RARS and the six Pro Series Australian one to the finish line wins! Well, there’s a bit more to it than in the Australian Street Rod Federation established the Championships for Top Fuel, Top Doorslammer, Top Alcohol, that, with pre-stage and stage lights, red light starts, reaction Australian National Drag Racing Association, or ANDRA as its Top Bike, Pro Stock and Pro Stock Motorcycle, ANDRA has times, and handicaps all there to spice up the action. better known. ANDRA was delegated by the Confederation of provided drag racing with a solid national focus. Australian Motor Sport (CAMS) as the governing body of drag The variety in classes, competitor ages and types of vehicles racing in Australia. as well as regional competitions and clubs means that Drag Racing is fertile ground for any organisation who wants to be ANDRA introduced a new system of classes, brackets and Fans and Supporters associated with a diverse community. handicaps that we know today as Group Two. This opened up Australian drag racing beyond simple “heads up” competition, Drag Racing globally is unique as far as motorsports go, Victor Bray Ben Bray Phil Read Phil Lamattina Jim Read Aaron Tremayne Jay Upton Amanda Shepherd Gary Phillips Darren Morgan Tyronne Tremayne John Zappia which remains the basis of the professional categories in Pro we are very much a family orientated sport and very proud Series. In 1981 more new categories using “dial your own” of it. On any Drag Racing weekend all over Australia you Where it all began handicaps were introduced as Group Three, and they remain will find Mum, Dad and the kids at the track, either as keen the most popular areas of Australian drag racing. competitors or loyal spectators. Our sport boasts many There’s been some suggestion the first drag race anywhere second, third and fourth generation racers that have been actually happened in Australia in 1930, when a Mrs. J. Jones In 1991, Group Four was introduced, combining the raised around the sport and are now more than happy to set an official time of 18.25 seconds for the standing start excitement of the “heads-up” start with the accessibility involve their own families in what this exciting motorsport quarter-mile in her supercharged Alfa at Bondi Beach near of handicap competition, using the 9.90 fixed index. The has to offer. Sydney. That predates the Americans by at least twenty final component of the comprehensive ANDRA Pro Series Amongst the World’s Best! ANDRA Drag Racing has been recognised as the best in the Australian drag racing industry now boasts around $65 million CURRENT PRO SERIES DRAG RACING PARTNERS world outside the United States. In 1994 ANDRA became a worth of venues. A conservative estimate of the investment of foundation member of the Drag Racing Commission of the ANDRA Members in race vehicles and equipment produces a Federation Internationale de l’Automobile, and enjoys a healthy total value of over $410 million. relationship with drag racing bodies around the world. On average, an ANDRA National Championship event now Over the past 15 years, ANDRA Licence holder numbers have represents an investment by the race teams alone of nearly grown from less than 900 to over 3500 nationally, without $1.8 million. counting the thousands of racers who take part in ANDRA off-street events using temporary licences. Based on event Through ANDRA, Australian drag racing has shaken off its attendances, ANDRA Drag Racing became one of the country’s “larrikin” image. ANDRA Drag Racing is now a credible, popular most popular spectator motor sports in the late nineties. form of motor sport. Maintaining and growing that is a great challenge, and in view of our successes to date, it’s one ANDRA Based on replacement value and the dollars put in by forward is looking forward to. thinking state governments over the past five years, the The driving C O H O L force of ANDRA Drag Racing Australia Group Ltd (DRAG Ltd) was formed in 2003 T O P D O O R S L A M M E R T O P B I K E P R O S T T O P F U E L T O P A L C O H O L T O P D O O R S L A M M E R T O P B I K E P DALE BRITTAIN to act as the single commercial focus of ANDRA Pro Series drag Marketing Consultant racing activities.DRAG Ltd comprises of the Australian National P (02) 6293 9088 F (02) 6293 9855 Drag Racing Association (ANDRA), Willowbank Raceway in QLD, ANDRA WESTERN SYDNEY M 0418 697 784WILLOWBANK RACEWAY E dale@dbcmanagement.com MOTORPLEX PERTH INTERNATIONAL DRAGWAY Western Sydney International Dragway in NSW and the Perth A Unit 20/1 Drew St, Greenway ACT 2900 Motorplex in WA. These three venues currently stage the twelve events of ANDRA Pro Series Drag Racing. DRAG Ltd is a non-profit organization intended to be a single, user friendly point of contact for commercial interests. The company will co-ordinate exposure and sponsorship for the TEAM AND RACER NEEDS TRACK FACILITIES EVENT MANAGEMENT EVENT PROMOTION EVENT LOGISTICS BRAND AND COMMUNICATION fast fact... OVER 1,000,000 HITS PER MONTH!! sport and the tracks, as well as other projects at the national level. “This is an extremely important and progressive step for the sport RULES AND TECHNICAL MEDIA MANAGEMENT Drag racing has developed some extremely viable products, as of drag racing in Australia. A great deal of the success drag racing evidenced by the growth of significant corporate partnerships has enjoyed has been the result of a co-operative approach from The drag racing industry has a vibrant internet network. This is an attractive within the sport. The unique nature of drag racing means that everyone involved, and Drag Racing Australia Group Ltd is simply area for marketers as each of the main websites averages slightly more than careful co-ordination of events and series is necessary to another example of that. ANDRA now has a bigger stake in the 1,000,000 hits per month. LICENSING AND INSURANCE guarantee maximum exposure. commercial future of drag racing.” ANDRA CEO, Tony Thornton W W W. A N D R A . C O M . A U WWW.WSID.COM.AU • WWW.WILLOWBANK-RACEWAY.COM.AU • WWW.MOTORPLEX.COM.AU WITH OVER 4,000 COMPETITORS, DRAG RACING IS AUSTRALIA’S LARGEST MOTORSPORT CATEGORY
  • 2. P A L C O H O L T 2009 / 2010 PRO SERIESR S L A M M E R O P D O O T O P B I K E P R T O P F U E DRAG RACING CALENDAR C O H O L L T O P A L T O P D O O R S L A M M E R T O P B I AUG 2009 Willowbank TBC SEP 2009 WSID Australian Nationals WILLOWBANK OCT 2009 Perth Motorplex Pro Stock Open EVENT CAPACITY RACEWAY NOV 2009 DEC 2009 Perth Motorplex Perth Motorplex Goldenstate Titles Top Fuel Open 45,000 JAN 2010 Perth Motorplex Top Fuel Open 2 WESTERN SYDNEY JAN 2010 Perth Moterplex Top Alc/PS M/Cycle Open willowbank raceway INTERNATIONAL DRAGWAY FEB 2010 WSID TBC Willowbank Raceway at Ipswich, just forty minutes from central Brisbane, is Australia’s leading championship drag racing facility PERTH MOTORPLEX FEB 2010 Perth Motorplex 2010 Westernationals and widely regarded as one of the nations finest motor sports facilities. ADELAIDE APR 2010 Willowbank TBC The home of high profile events such as the country’s biggest drag race, the annual Winternationals in June, Willowbank Raceway COMING SOON MAY 2010 WSID 2010 Nitro Champs provides the excitement of the worlds fastest acceleration and most spectacular form of motor sport to over 120,000 fans per year. MELBOURNE While most of these enthusiasts are accommodated in the raceway’s huge grandstands and large viewing mound, the raceway also COMING SOON JUN 2010 Willowbank 2010 Winternationals provides a number of levels of excellent spectator and corporate accommodation designed to meet the needs of clients ranging from the individual race fan after a higher level of viewing comfort, through to tables of ten, exclusive 18 seat corporate boxes and finally With 12 Major Events at World Class Venues to the major corporation desiring to entertain hundreds of clients in an exciting, action packed atmosphere. Clients not only choose from different styles of accommodation but also from a large range of events through the year. CORPORATELY SPEAKING CORPORATE SUITE BENDIGO BANK CORPORATE CLUB SKY MARQUEE • Located immediately behind the start line and • Ideal for the individual, group or family, enjoy • Situated in a spacious setting with elevated viewing from the ensures one of the best seats in the house for all elevated viewing from the immediate right hand side spectator mound, the Sky Marquee allows easy access to all business and social functions. of the Raceway start line, just metres away from all amenities. • Seating 18 people on a two-tiered, elevated the action. • Guests are able to wander and mingle among various other formation, while an executive suite catering to 36 • Grandstand style seating and corporate marquee are corporate parties allowing the experience to serve as a great people can also be accessed. specially accommodate an enthusiast’s every need business networking opportunity. • Air-conditioned and provide panoramic, elevated • Inside and outside seating allows you to capture the • Morning and afternoon tea, plus full buffet meals are served each views of all the action happening on track. raw noise and sound of Drag Racing day and is complemented by a cash bar service. • 9 VIP car parking passes for each day of the event. • Access to Corporate Club including admission • 12 seat corporate table for the Friday, Saturday & Sunday • Catering and beverage package supplied. • 1 VIP car pass • 12 corporate passes inclusive of paddock passes for the Friday, • Additional beverages may be purchased. • Closed circuit TV coverage of on track action Saturday & Sunday • Meals catering Inclusive • 12 complimentary Thursday admission passes (corporate not • Cash bar open this day) • Closed circuit TV coverage of on track action • Inclusive buffet lunch and dinner • Cash bar EVENT CAPACITY 60,000 western sydney international dragway Western Sydney International Dragway is a world class drag strip, on par with anything in The pit area is located on the north-western side of the track, behind the start line. It caters for up operation anywhere overseas and is built to strict NHRA specifications. to 500 competitors and their tender vehicles and trailers, and is enhanced with a grid of asphalt roads and turfed areas in what is the current unsealed area off the end of the asphalt. Spectators are accommodated on 9 metre high mounds on both sides of the track, in a stadium format. Prescribed safety regulations define distances between the racing surface and the height The racing is overseen by officials based in the three-story control tower, behind the start and position of safety barriers, so there is a gap of 50 ft [15 metres] between the racing surface line. Vehicles are organised in seven staging lanes behind this tower, and access the racing and spectators at the start line, with the spectator areas angling back at 3 degrees to half-track surface through tunnels beneath the tower. The tower houses the meeting director, timing staff, distance, and then running parallel to the finish line. This has created a sporting stadium with announcers, media and six corporate hospitality suites as well as daily staff offices, including unparalleled viewing opportunities. sales, management, financial and secretarial activities. CORPORATELY SPEAKING CORPORATE SUITES • 14 corporate suites along the back of the western spectator mound, parallel with the track. • The Startline Club has easy access to the competitor paddock area and trade/exhibition area. • Located on the Western side of the track, offer uninterrupted views of the drag strip. • Inside and outside seating and includes, • Catering for up to 20 people your guests can watch the racing in air-conditioned comfort while enjoying a delicious meal. • VIP on site car parking. CORPORATE SEMINAR CENTRE perth motorplex TOWER SUITE • Catering from 10 to 70 people your guests can watch the racing in air conditioned comfort • WSID can become the centre of your workplace marketing or promotional activities with a fully equipped corporate seminar centre in one of the tower suites. The Perth Motorplex, Kwinana Beach is conveniently located in Perth’s CORPORATELY SPEAKING • The image projector permits the display of DVDs, video or computer-based images onto a southern suburbs less than 30 minutes from the City centre. Opened while enjoying the fine dining and spectacular views from behind the Startline. screen to enhance any presentation. in December 2000, the $20 million facility has become the centre of SPEED SUITES • A whiteboard and other basic meeting room requirements will ensure you can have your image attraction for automotive based activities including Drag Racing, Dirt Track • Provide your organization with a unique opportunity for relationship VIP MARQUEE or message presented in the best of formats. Speedway, Burnout competitions, Street Machine Car shows and Super marketing. • Positioned high on the western side of the race track above the Startline, it captures the raw • Quality catering to suits your needs. Cross events. • Elevated high above the drag strip for premium viewing noise and sound of Drag Racing. • Air conditioned environment. • Self-contained with air conditioning, refrigerator, closed circuit • Available as individual tickets or tables of ten. The facility boasts excellent access from Anketell Rd leading to a generous television, individual speaker system and tiered seating for car park where patrons can choose from convenience parking or free unparalleled views of the Drag Racing action. general parking. All spectator areas have great viewing with Silver tickets • Capacity for 20 - 25 guests and Gold reserved seating tickets with pit paddock access being the most • VIP parking and pit paddock access popular. • Full buffet-style meal • All beverages (beer, wine and soft drinks) The Perth Motorplex has the latest state of the art stadium lighting - • Butler service certainly a great advantage as most major events are conducted at night • Event programs to follow Drag Racing news and team details time. Major events including Drag Racing and Speedway are conducted from October through to April each season with Street Drag Racing running each and every Wednesday night from September through to May. EVENT CAPACITY 30,000
  • 3. DRAG RACING FANS ARE the fans... EXTREMELY LOYAL, GIVING BRANDING OPPORTUNITIES AUSTRALIA’S BEST SPONSORS EXCELLENT RETURNS • ANDRA Website • Big Screens at Venues • Official Stationary ACCESS TO BLUE COLLAR • Event Promotion • Event Call to Actions • Venue Websites • Official Marketing Collateral • Official Merchandise • Venue Signage DEMOGRAPHIC BRANDING EXAMPLES INTEREST BY 90% 80% DEMOGRAPHIC 70% 60% 50% 40% 30% MEDIAN AGE 34 20% WEEKLY INCOME $687 10% HOME OWNERS 51% 0 RENTING 23% AGE: LIVE WITH PARENTS 26% NAME: : STATE: POSTCOD E: ADDRESS TRADESMAN 51% EMAIL: TOWN: E NO.: T PHON CONTAC CURRENTLY STUDYING 9% full erse for See rev d conditions terms an SINGLE 30% NET INCOME FIRST TIMERS 16% PER WEEK INTERNET USE WEEKLY DRINKERS 68% 34% with previous low saturation in the andra championship, high 20 16% 16% WEEKLY CAFE ATTENDANCE 34% 15 10% 15% 10% impact is guaranteed 10 9% venue exposure and signage hotspots 8% 5% 5 3% 3% 3% 3% 3% 2% 1% 1% 0 To further capitalise sponsorship exposure, ANDRA partners have rights to major signage $0- $100- $200- $300- $400- $500- $600- $700- $800- $900- $1000- $1100- $1200- $1300- $1400- $99 $200 $300 $400 $500 $600 $700 $800 $900 $1000 $1100 $1200 $1300 $1400 $1500 $1500+ through WSID, Willowbank Raceway and Perth Motorplex. Signage throughout these raceways increase exposure at track, on TV and through magazine imagery. AGE BREAK 350 Cumulative and Average ANDRA 35 Geographic Profile All tracks around Australia have a number of areas that gain maximum logo exposure. DOWN • Trackside Walls by Network • Starter’s Box Audiences by Market 30 MARKET • Christmas Tree %ANDRA CUMULATIVE AUDIENCE (000s) 300 Viewers AVERAGE AUDIENCE (000s) 15 250 • Painted Track Flanks • Control Tower 25 • Staging Lanes Sydney 16.3% 13% 13% • Start Line • Corporate Boxes Melbourne 18.1% 12% 200 20 12 11% 11% Brisbane 11.7% 10% 150 15 Northern NSW 9.6% 9 CORPORATELY SPEAKING 8% 8% 100 10 Perth 6.9% 5 Regional QLD 9.5% 6 50 5% 4% Southern NSW/ACT 7.0% 0 0 TAS NNSW PER SNSW VIC ADE QLD BRIS SYD MELB Adelaide 10.2% 3 SBS 41 111 58 69 105 138 129 132 127 259 1% NINE Network 55 64 118 143 115 147 163 188 276 321 Regional Victoria 7.4% 0% SBS Average Audience 5.1 13.9 7.3 8.6 13.1 17.3 16.1 16.5 15.9 32.4 0 Tasmania 3.3% NINE Average Audience 6.1 16 13.1 15.9 12.8 16.3 18.1 20.9 30.7 35.7 10-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70 MARKET promotional business Gender Breakdown Metropolitan Markets Age Breakdown fully Socio-Economic Breakdown 40 LIFE activity development Age 50-64 Age 65+ 8.7% intergrated Age 0-12 13.0% Age 13-17 4.0% Occupation DE 14.4% Occupation AB 18.7% 35 CYCLE • Use of Logo and IP in National Promotions Women 37.1% Your ANDRA investment also enables business Men 62.9% 18.6% sponsorship Age 18-24 8.5% 30 25 20 25% 17% • Full endorsement from ANDRA Pro Series Drag Racing • ‘Experience of a Lifetime’ Packages including: development through the following avenues. Age 35-49 27.8% packages Age 25-34 19.4% Occupation C2 25.5% Occupation C1 excludes retirees, students, unemployed and home duties 41.4% 15% Corporate Hospitality, Start Line visit during Top Fuel 60 53% • TV Exposure & Branding • Direct access to 4,000 15 13% 11% Competition, Pre Race Track Walk, Behind the Scenes Pit Tour • Yearly Business Development Meetings with other Regional Markets 50 ANDRA Pro Series partners and associated companies. • Venue Exposure & Branding competitors 10 5% 7% • Official Merchandise signed by leading drivers Gender Breakdown • Sales Promotions Age Breakdown • Direct marketing with Socio-Economic Breakdown 5 2% 3% • Event Passes 40 • Invitation to the ANDRA Awards Dinner Age 65+ Age 0-12 Occupation DE Occupation AB 0% • Advertising in the Official Event Booklet 10.8% • Corporate Hospitality 14.4% Age 13-17 14.2% ANDRA11.4% newsletters, emails 0 Single In a Married Married Married Married Married Divorced Divorced Defacto • At Venue / or Electronic Consumer Promotions 30 25% Women Age 50-64 3.6% • Business Networking and communications relationship with no kids with children with children with children with children with children 1 child • Product / Service Launches • Access to Spectator Market Research 41.2% Men 23.5% Age 18-24 5.1% (0-5yrs) (6-12yrs) (13-18yrs) (18+yrs) 20 58.8% • Web exposure & Branding • TV Commercial Placements 9% Age 25-34 14.7% Occupation C2 Occupation C1 • Trade Space 10 4% 4% 7% Age 35-49 27.9% 30.8% 43.6% excludes retirees, students, unemployed and home duties 0
  • 4. TELEVISION exclusive media partner • Exclusive broadcasting rights on Network Ten’s ONE HD. • The first all-new commercial free-to-air television channel to be launched in over 50 years. • ONE is a dedicated 24 hr sports channel, broadcast in high definition (HD) • Available on High Definition TV and Standard Definition TVs with a set top box. • Available to regional markets through Network Ten’s affiliate station – Southern Cross • 40 x 1 hour episodes in a regular timeslot at 1:30pm Sunday • Replays on every Friday night in Prime Time • A season review and preview show will be on Network Ten & ONE. • Program promos on both Network Ten and ONE to help raise awareness of ANDRA Pro Series Drag Racing TV coverage. • Cross-promotion with Sports Tonight and other network programming TV BRAND OPPORTUNITIES POINTS LADDER REACTION TIME REPLAY PIT TALK QUALIFYING LADDER TECH TALK More In Program TV Opportunities Sights & Sounds Super Slow Mo Onboard Vehicle Camera Driver Profile Match Ups Deep End Interview Crew Review Extreme Inside Full volume and close Watch frame by See what happens Picture of the driver Elimination rounds Driver interview Meet the people that Wall Cams ups of what action frame replay action of inside a ANDRA Pro with key information driver comparisons straight after drag make up a drag racing See a 500km pass from makes up Drag Racing awesome drag racing Series vehicle during a and facts about their racing pass team inside the barriers passes and crashes high speed pass involvement in the sport All TV Opportunities guarantee logo placement and verbal mentions TV Viewer Snapshot PRESS media partners The 21st century addition to the Motorsport News brand is a weekly Launched in 1993, Australia’s leading motorsport publication has With a readership of 80% males between the ages of 18 (available from 9pm every Monday evening) digital, news-based motorsport evolved into an enthralling monthly read for all motorsport fans. Its and 49, Street Machine is the car lovers gateway to heaven. magazine. NOT a website, but a leading-edge full-on, ‘virtual’ news magazine success over the years has been based on a respected editorial team, The magazine focuses on the latest motorsport news, car – containing the latest in news, opinion and comment on Australian which is renowned for its informed analysis and comment, on top of enhancement parts, events and entertainment. Distributed motorsport of the previous seven days, presented by the well respected insightful race coverage. MNews is the authoritative and most-read nationally it delivers a huge opportunity for ANDRA Pro Motorsport News team. It is current, digital, and available via modest Series Drag Racing and partners to reach their targeted print publication in Australian motorsport. subscription (FREE to Motorsport News print magazine subscribers). demographics. ANDRA Pro Series have featured editorials in monthly issues. As of December 2008, ANDRA Pro ANDRA Pro series Drag Racing has secured a news Series Drag Racing produced its weekly double page BRIEFLY... n MORE than $30,000 Enzed set SLADE FOR first season highlights DVD and for big $ SCAR was raised for the Red made arrangements for it to be Cross Busfire Appeal at the weekend’s World editorial, featuring top Superbike Championship at Phillip Island. Over 40 Drag Deal volunteers collected from race fans during the day, sold with the 2009 January Street with spectators digging Drag Racing news, coming deep to donate over $9800, and $20,840 was raised from auctioning memorabilia after team last year and promises won Round 2 at Wakefield V8 SUPERCARS to be even better in 2009, and Park. He won the CIK Junior the races. The top bids were Machine edition. After record sales for a set of Anthony West THE V8 Supercar grid is I couldn’t have two better Intercontinental A Australian leathers that went for $1500 complete, with confirmation blokes to learn from than karting title, has raced events, category ladders and a Troy Bayliss signed that Tim Slade will race for Russell Ingall and Paul Morris,” successfully in Formula 3 and Ducati team shirt for $1400. Supercheap Auto Racing. Slade said in a statement. was also runner up in the As first reported in eNews, “This is a dream come true, 2006 Australian Formula Ford n The Clipsal 500 V8 Slade will partner Russell Ingall it’s what I’ve been working Championship. increase of the January edition, Supercar event has won the in two Commodore VEs in the towards my whole career.” SCAR will unveil its 2009 Qantas Australian Tourism Slade, 23, finished seventh livery at a media launch at its and TV broadcast times. series that starts in Adelaide in Award for the best Major four weeks’ time. and was Privateer’s Cup headquarters at the Holden Festival and Event. It was the “Supercheap Auto Racing Champion in last year’s Fujitsu Performance Driving Centre on fourth award of its kind for was the series’ most improved V8 Supercar Series, and the Gold Coast this Friday. the Adelaide event, which Norton backs V8s, Sandown Street Machine have secured an drew a claimed 291,000 DRAG RACING Enzed Nightfire International our involvement with Drag for-buck for its fans – if you go out Corporate branding is spectators in 2008. Series, at Willowbank, in January, Racing significantly,” he told us. there on a Saturday, you can be n Bob Pearson is AT a time when many companies Motorsport eNews understands “The Willowbank event, the entertained for 12 hours. V8 SUPERCARS Norton computer products have recently recovering well after his crash are tightening the reins, Drag that Enzed will now step up to a Enzed Nightfire series, was our “So yes, we are in drag racing, and backed Lowndes in a personal deal. Racing has completed its full major associate sponsorship first serious involvement, and we’re going to be even more into it arrangement for ANDRA Pro Series in the Bathurst 12 Hour at V8 SUPERCARS’ sponsorship package will take However, our sources suggest that there is Mount Panorama. The Sydney biggest sponsorship deal of ANDRA for the 2009/2010 it was great – the crowds, the next season. You’ll have to wait for another step forward on Wednesday when a a bigger facet to the new deal. We hear that available through editorials driver hit the wall at Forrest’s since the ‘tobacco days’, with season. accessibility of the teams to the the details …” new deal is announced with Symantec. the company will be the event sponsor of Elbow on lap 82, just past the an announcement expected Although unable to confirm public; the fact that alcohol isn’t ANDRA’s own sponsorship The leading developer of ‘Norton’ computer the Sandown rounds of the championship in four-hour mark in the race in the near future that Enzed any specifics of the deal when on sale [ED: Other than corporate manager Dale Brittain was equally antivirus and antispyware is expected to August, which will be known as the Norton and after being evacuated to – the mobile hose and fitting eNews spoke with him, Parker areas, Willowbank and WSID enthused, but unable to comment announce its backing of the category in a multi- Sandown 300. – or will that become the Drag Racing to distribute a season a Sydney hospital’s Intensive service franchise – is to up its Hannifin (Enzed’s parent raceways both have ‘no-alcohol’ officially: year deal. Apart from becoming a ‘platform’ Norton Sandown ‘360’ in deference to Norton’s Care Unit, his condition has involvement in the sport in a company) Marketing Manager policies]. From our view that “Yes, there is something in sponsor of the series, Norton will also take popular product ... and category point improved rapidly. Doctors big way as the major platform Kevin Spiteri couldn’t help makes it a great family-friendly the wind and it is a big step for prominent signage on the TeamVodafone cars The launch is expected to be attended by now expect him to complete sponsor for the sport. enthusing about the company’s motorsport. professional drag racing in Australia, of defending V8 Supercar Champion Jamie representatives of the company and Triple his rehabilitation at home. Having put a toe in the drag involvement: “And, I reckon drag racing that will see benefits flow back to Whincup and Craig Lowndes. Symantec’s Eight, and V8SA CEO Cameron Levick. racing water by backing the “Yes, it’s true, we are growing delivers huge value and bang- Series in a number of ways …” ladders that are rotated highlight DVD with its national fortnightly. magazine on a yearly basis. Dale Brittain - ANDRA National Marketing Sponsorship P (02) 6293 9088 F (02) 6293 9855 E dale@dbcmanagement.com www.andra.com.au

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