Essential Guide to Becoming A Mobile App Rock Star - part I - Enterprise Apps

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Developing an actionable enterprise mobile application strategy.

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Essential Guide to Becoming A Mobile App Rock Star - part I - Enterprise Apps

  1. 1. The Essential Guide to Becoming AN ENTERPRISE app rock star Part 1: Developing an actionable enterprise mobile application strategy
  2. 2. Introduction Mobile devices and mobile enterprise applications are changing the way enterprises communicate. This disruptive technology brings new opportunities for organizations, including a fresh approach to business processes and change management. If implemented thoughtfully, this technology can not only drive real change, but also drive real business value. This 3 part series will guide you through: 1 Developing an actionable mobile enterprise application strategy 2 Creating a business case for mobile enterprise applications 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner Source: Symantec 2012 The essential guide to becoming an enterprise app rock star (Part 1) 1
  3. 3. Developing an actionable mobile enterprise application strategy Many companies spend months developing strategies that do little more than justify what they wanted to do in the first place. That’s not a good strategy, nor is a high-level plan that’s developed without thinking about implementation. We’ve developed a five step fast-track process for developing a thoughtful, actionable strategy that will guide your enterprise through the spider web-like supply chain of developing an actionable mobile enterprise application strategy. Best of all, this process will take you weeks instead of months to complete. The process consists of 5 simple steps that almost every company could deliver in about 4 weeks: 1 Evaluate how your company and employees use mobile devices and applications today 2 Benchmark competitors and companies in adjacent industries 3 Interview key stakeholders and identify use cases where mobile can transform your business 4 Prioritize the use cases based on opportunity size, complexity, cost and commonality 5 Analyze use cases and determine which processes should be shared across the business We will explore each one of the action items listed above in more depth. And the end, you’ll be ready to get started developing your actionable fast-track mobile enterprise application strategy. The essential guide to becoming an enterprise app rock star (Part 1) 2
  4. 4. 1 Evaluate how your company and employees use mobile today From accessing and sharing files, synchronizing calendars, and managing tasks to delivering customer presentations on iPads, most companies are surprised to learn how pervasive the use of mobile applications already is among their employees. This evaluation often brings to light many opportunities and challenges. An upside is that many employees are already using mobile apps frequently and are savvy users of mobile apps and devices. A downside is that organizations quickly discover there is no or little control over company data and mobile devices. How are your employees using apps today? This leads you to the first two activities of your mobile enterprise application strategy: 1. Implement a mobile device management platform (MDM) and mobile application management platform (MAM), if you don’t already have one, or upgrade it if it doesn’t tackle your newly discovered security challenges. 2. Consider quick wins for securing and consolidating existing enterprise apps used by your employees, such as a document repository managed by the company rather than by employees (Box, Dropbox, SharePoint, etc), professional accounts for notes and task management (Evernote, DoIt.IM), contact sync and backup services. Source: Symantec 2012 The essential guide to becoming an enterprise app rock star (Part 1) 3
  5. 5. 2 Benchmark competitors and companies in adjacent industries This could be challenging for comparing enterprise apps since enterprise apps are usually not publicly available on app stores. But, you’ll find that most companies and vendors like talking about what they do and therefore a lot of information is available online: Search online for your competitors’ initiatives Look for market research on enterprise apps in your industry Check out case studies in your industry by the major vendors Identify companies from adjacent industries and look online to see what they are doing How have other succeeded or failed? Benchmarking is the best way to inspire and get buy-in from management (especially when they are skeptical about deploying apps), but the most valuable information you’ll gather from this exercise is identifying a “working knowledge” from other companies of: 1. Strategic success: Learning the failures of others (and your own prior failures) helps marketers avoid the same pitfalls and succeed in future. 2. Strategic failures: Most often, an application fails when it does not meet the objectives that were established before its release. The essential guide to becoming an enterprise app rock star (Part 1) 4
  6. 6. 3 Interview key stakeholders and identify use cases where mobile can transform your business “The hardest single part of building a software system is deciding precisely what to build.” - Fred Brooks, author, The Mythical Man-Month The best way to understand business needs is to ask the people that can benefit most from mobility services. Ask C-level executives, secretaries, warehouse employees and IT support staff to answer the following: What use cases can transform our business? As an [actor] I want [action] so that [achievement]. This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand. This will also set you up for the next two actions of your enterprise mobility strategy: 1. Break down a system into manageable pieces. 2. Begin to define the functional requirements. transformative nice to have useful no way The essential guide to becoming an enterprise app rock star (Part 1) 5
  7. 7. 4 Prioritize the use cases based on opportunity size, complexity, cost and commonality Using the methods above, most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employees’ day-today workflow. The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins. Start by taking all the use cases and rank them from 1 to 10 in the following categories: Opportunity size: How much could it cut costs, improve productivity or increase revenue? (Where a 10 means it is a big opportunity) Complexity: How difficult or simple is the implementation? (Where a 10 means it is an easy implementation) Cost: How much is this puppy going to cost you? (Where a 10 means it is a low cost) What will have the biggest impact? Commonality: Is the use case applicable across multiple lines of business? (Where a 10 means it is applicable across the entire business) Calculate and... 1. Identify the top scoring use cases as well as a few quick wins to focus on. 2. Develop a roadmap for the next 12-18 months (Expect it to change over time as you’ll be learning from the initial development and user feedback). The essential guide to becoming an enterprise app rock star (Part 1) 6
  8. 8. 5 Analyze common needs across the business Most businesses have multiple business units (Sales, Marketing, Field workers, HR, Finance, IT, etc) with different mobility needs, but this does not mean that you will not find synergies. Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology, minimize time to market and cut development overhead across business units. Use the results from the use case prioritization exercise in Step 4 (“Commonality”): 1. Identify what use cases, if any, would make sense to provide centrally in the organization and start mapping out the requirements. What use cases should we provide centrally? 2. Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series). The essential guide to becoming an enterprise app rock star (Part 1) 7
  9. 9. Conclusion Now that you have a mobile enterprise application strategy based on REAL business needs, it’s time to get buy in and convince stakeholders to spend the money needed to succeed with execution. Coming Soon: More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series: 􀁴􀀁􀀁 Part 2: Creating a business case for mobile enterprise applications 􀁴􀀁􀀁 Part 3: Choosing the right Mobile Enterprise Application Platform (MEAP) partner The essential guide to becoming an enterprise app rock star (Part 1) 1 2 3 4 5 Evaluate How are your employees using apps today? benchmark How have others succeeded or failed? Interview What use cases can transform our business? Prioritize What will have the biggest impact? Centralize What use cases meet common business needs? 8
  10. 10. DMI About DMI DMI Sales Team One Rock Spring Plaza 6550 Rock Spring Dr Bethesda, MD 20817 U.S. Sales: 855.963.2099 Intn’l Sales: 240.200.5848 sales@DMInc.com DMInc.com DMI is the world’s leading provider of enterprise mobility services and solutions. We build enterprise class mobile solutions that generate results for the world’s top brands and businesses. Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps, with the deep middleware and engineering expertise that we’ve used to build and manage enterprise applications for the most demanding IT departments in the world. DMI mobility solutions improve business processes, tap new revenue streams, build customer loyalty, and increase employee productivity. And we offer a full range of Managed Services to securely set up, configure, and manage your mobile devices. The proof: We’ve built more than 400 mobile apps—in the past 12 months alone—for more than 150 leading organizations—like Disney, Coca Cola, Toyota, Vodafone, P&G, The National Guard, and Universal Studios. We offer brilliant creative and user experience: Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards. We have 500,000 devices under management for more that 100+ clients, including many Fortune 500 companies—like BP, Johnson & Johnson, Sears, The Associated Press, Allergan, and more. At BP, we’re deploying 1,000 managed mobile devices each day. We provide 24 x 7 x 365 mobile service support for more than 500,000 users. DMI is the one call our customers need to make to resolve any issue—devices, apps, infrastructure, even carriers. We offer a full range of security options that include Federal-grade hardware-based security, two-factor authentication, secure container, and sophisticated encryption solutions. With our expertise and economies of scale, we can provide mobility management at a higher service level and on average 20% lower cost than most companies can do on their own. Pervasive excellence is our commitment to quality service. DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services, as well as ISO 9001:2008, ISO 27001:2005, and ISO 20000-1:2011 certified. Our average D&B Open Ratings performance score from our clients is 94/100. The essential guide to becoming an enterprise app rock star (Part 1) ©2013 Digital Management, Inc. All right reserved. 9

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