Beyond Post Click by DMG - DSNR Media Group

Beyond Post- Click: Landing Page & Conversion Funnel Optimization with Pre-Click Information

Why Focus on Post-Click?

This is the MOST critical stage in the online campaign Value Chain , since it generates the actual RESULT$

Post-Click Pre -Click Creative/ Banners Media / Placement Clicks “ Pool” Conversion Funnel Results Online Campaign Value Chain Currently most of the optimization deals with Pre-Click and in some cases stand alone LPs

But this is only a partial picture! … Every impression, click & registration carries a WORLD of meaning

Maximizing the power of every dollar spent --- lies in enabling the closest possible Visitor’s Interests (pre-click info) Advertiser’s Call for Action (post-click action) MATCH digging into the Clicks ‘pool’ as not all Visitors created equal

Introducing a New Optimization Strategy

Post-click optimization as an integral part of the value chain

-still Optimizing Each component Separately - Media for audience - Creative for engagement / qualification - Landing pages and conversion funnels for Conversion Rate & Customer Value -while Looking at the Whole picture: Inter-effects /Inter-relations between components

Looking for the Best performing Combinations
The Price Point that works for Media
The Creative that fits Audience segment
The Landing Page that: supports
Promotional Offer , fits the specific Audience on a specific Media and the right Creative for the media
Different combinations for Different Target audience, even across various media sources

Pre Click Creative Media Placement Clicks Conversion Funnel Results Post Conversion Looking for the Best performing Combinations Post Click

eCPA <
Optimizing Result$ Margin>> eRPA>> Revenue Per Acquisition/ Post Conversion Realizing that…

Not All Conversions are Created Equal

Post Conversion Optimization

Realize Your customers’ VALUE and distinguish between them
- Based on their Origins: - Promotional Offers
- Media Types
- Creative & Conversion Funnels

Not only report reality correctly, but also IMPROVE your reality….
For example – you found that the one particular conversion funnel tend to yield higher value clients – try and apply this funnel to more campaigns – and hence get more clients of higher value.

The challenge

Handling Complex Large-Scale Campaigns
Large amounts of data
Multivariate decision making
Minimum delays

Understanding all those elements isn’t enough… The Right Technology is KEY to bringing it all together so the Outcome is Meaningful & Actionable Delivering the right landing page & conversion funnel to the right visitors !

Total Control of the Value Chain from Impression to Conversion

Integrated Value Chain Optimization
Optimize Landing pages and conversion funnels!
As an integral part of the value chain

Taking the guess-work out of the post-click process
The Right Technology required!
Raising ROI , maximizing Results!

Questions? Excellent Questions
To which I have the answers..
What’s so new here?
What technology do you recommend?
What should we expect as for improvement?

Thank you! Tsafrir Peles [email_address] Twitter: @Peles_dmg www.dsnrmg.com www.traffiliate.com

Beyond Post Click by DMG - DSNR Media Group

by DMG on May 04, 2010

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Beyond Post Click by DMG - DSNR Media Group — Presentation Transcript